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The course presents qualitative research methodology, focusinged on analysis of public discourse. The
theoretical part provides an essential orientation in the origins of discourse analysis (DA) and DA’s current
applications (critical discourses analysis [CDA] in particular). Initially, two original sources are identified: a)
symbolic interactionism with its interest in the interaction order, b) post-structuralist tendency with its focus on
language and discourse. Thus, besides Foucault's discourse attention is paid to Goffman's frame analysis,
including application to picture frames. In the practical part students independently engage their own themes and
identify specific research and methodological issues of DA and CDA. Students should acquire the
knowledge and skills to be able to carry out an independent research based on DA and CDA.
Poslední úprava: Coman Adam, Ph.D. (22.03.2022)
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1. Introduction – discourse, discourse analysis – [De Saussure, Foucault, DA, CDA) 2. Foucault – What is discourse? [The order of discourse] 3. Van Leeuwen: social semiotics and semiotic resources [Introducing social semiotics: Discourse, pp. 93-117] 4. From discourse analysis (DA) to critical discourse analysis (CDA). [What is CDA, Van Dijk] 5. Exercise 6. Barthes – mythologies 15-111 7. Goffman – Frame analysis (introduction) 8. Goffman – Gender Advertisements (chapters: Gender Display; Gender Commercials; Conclusion) 9. Multimodality – the social semiotics of convergent mobile devices [Kress, Multimodality, chapter 10] 10. Critique of DA – Discourse Analysis Means Doing Analysis: A Critique Of Six Analytic Shortcomings 11. Student presentations 12. Conclusion
Attendance and participation obligatory. If you cannot participate in person, write email for Zoom arrangement. Poslední úprava: Coman Adam, Ph.D. (24.04.2022)
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