Thesis (Selection of subject)Thesis (Selection of subject)(version: 368)
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sort in descending ordersort in ascending orderThesis title sort in descending ordersort in ascending orderYear of announcement sort in descending ordersort in ascending orderYear of defence Thesis type Thesis discipline sort in descending ordersort in ascending orderSupervisor sort in descending ordersort in ascending orderAuthor sort in descending ordersort in ascending orderAnnounced Assigned Department Faculty
detail The identity construction of teenage girls in internet media and magazines 2011/2012 2012/2013 diploma thesis MSBCK PhDr. Tereza Klabíková Rábová, Ph.D. hidden 26.06.2012 26.06.2012 Katedra mediálních studií (23-KMS) FSV
detail The marketing communication of McDonald´s in 2012 and 2013 and its influence on Czech language 2012/2013 2013/2014 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 02.07.2013 02.07.2013 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Language humour as an instrument of marketing communication of T-Mobile company in the Czech Republic in years 2012-2014 2013/2014 2014/2015 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 16.06.2014 16.06.2014 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Advertisements against advertising. Subvertising in the Czech Republic and abroad 2014/2015 2015/2016 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 22.06.2015 22.06.2015 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Printed fashion magazines in the digital era demonstrated on Czech mutations of magazines ELLE and Harper´s Bazaar 2014/2015 2015/2016 diploma thesis MSNK PhDr. Tereza Klabíková Rábová, Ph.D. hidden 01.10.2015 01.10.2015 Katedra mediálních studií (23-KMS) FSV
detail Crisis communication. Case study: Coca-Cola and Global Energy Balance Network 2015/2016 2016/2017 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 28.06.2016 28.06.2016 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Trends in marketing targeted at children 2015/2016 2016/2017 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 28.06.2016 28.06.2016 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The Pragmalinguistic Analysis of Teleshopping of Products From the Area of Cosmetics and Fitness 2016/2017 2017/2018 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 18.07.2017 18.07.2017 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The current trends of outdoor advertisment extraordinary forms, focused on Prague 2016/2017 2017/2018 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 17.07.2017 17.07.2017 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The effect of storytelling in advertising demonstrated on selected christmas commercial spots 2020/2021 2020/2021 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 12.10.2020 12.10.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Marketing communication of selected pharmacy chains 2018/2019 2020/2021 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail A case study on public diplomacy and nation branding - the Czech center in New York City 2020/2021 2021/2022 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 29.09.2021 29.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Development of Andrej Babiš' performance between 2013-2017 2017/2018 2022/2023 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The Kony 2012 campaign:narrative and pragmalinguistic analysis 2011/2012 diploma thesis MSBCK PhDr. Tereza Klabíková Rábová, Ph.D. hidden 21.06.2012 21.06.2012 Katedra mediálních studií (23-KMS) FSV
detail Use of lingustic ambiguity in sexist advertising demonstrated on works from the competition Sexistické prasátečko 2014/2015 2015/2016 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 10.02.2015 10.02.2015 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The usage of sensory margenting at the point of sale 2013/2014 2015/2016 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 16.06.2014 16.06.2014 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Speech culture of spokespeople with analysis of Jiří Ovčáček 2017/2018 2018/2019 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Kefíref as marfketing fenomen 2015/2016 2016/2017 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 28.06.2016 28.06.2016 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The development of advertising in the daily newspaper Mladá fronta DNES between the years 2012-2016 2015/2016 2016/2017 diploma thesis MSP PhDr. Tereza Klabíková Rábová, Ph.D. hidden 11.08.2016 11.08.2016 Katedra mediálních studií (23-KMS) FSV
detail The Impact of Influencers on Young Pople's Body Image Aged 15 to 26 2016/2017 2017/2018 Bachelor's thesis MSBCK PhDr. Tereza Klabíková Rábová, Ph.D. hidden 18.07.2017 18.07.2017 Katedra mediálních studií (23-KMS) FSV
detail Marketing and Communication strategy for Pivovary Staropramen beer brands portfolio over the years 2018-2019 2018/2019 2020/2021 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 17.07.2019 17.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Change of strategic communication of the capital Prague in the field of tourism in connection with the effects of overturism and Covid-19 2020/2021 2021/2022 diploma thesis NP_SK PhDr. Tereza Klabíková Rábová, Ph.D. hidden 17.09.2021 17.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail A case study on public diplomacy and nation branding - the Czech center in New York City 2020/2021 2021/2022 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 01.08.2022 01.08.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Comparison of the communication of the Czech government´s anti-pandemic measures in the Czech Television and the daily Blesk 2022/2023 2022/2023 diploma thesis NP_MS PhDr. Tereza Klabíková Rábová, Ph.D. hidden 06.10.2022 06.10.2022 Katedra mediálních studií (23-KMS) FSV
detail The current development of AI tools in the Czech Republic and their possible use, limits and predictions in the strategic fight in the imformation War 2022/2023 2022/2023 diploma thesis NP_SK PhDr. Tereza Klabíková Rábová, Ph.D. hidden 07.10.2022 07.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Nanoinfluencer marketing 2022/2023 2022/2023 diploma thesis NP_SK PhDr. Tereza Klabíková Rábová, Ph.D. hidden 07.10.2022 07.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Analysis of the marketing communication of Smarty Brands. after the acquisition of JRC 2023/2024 Bachelor's thesis BP_KSMKP PhDr. Tereza Klabíková Rábová, Ph.D. hidden 19.10.2023 19.10.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The impact of artificial intelligence on consumer perception of advertising text 2023/2024 diploma thesis NP_MS PhDr. Tereza Klabíková Rábová, Ph.D. hidden 17.10.2023 17.10.2023 Katedra mediálních studií (23-KMS) FSV
detail Marketing communication of nonprofit organizations focusing on inclusive education 2018/2019 diploma thesis MSNK PhDr. Tereza Klabíková Rábová, Ph.D. hidden 03.07.2019 03.07.2019 Katedra mediálních studií (23-KMS) FSV
detail Marketing communications and the use of influencer marketing of PRIME, hydration drinks 2023/2024 Bachelor's thesis BP_KSMKP PhDr. Tereza Klabíková Rábová, Ph.D. hidden 19.10.2023 19.10.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Possibilities of strategie communication of the alcohol brand using the example of Brown-Forman brands in the context of legal and ethical advertising regulations 2022/2023 diploma thesis NP_SK PhDr. Tereza Klabíková Rábová, Ph.D. hidden 07.10.2022 07.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Forms of Aesthetic Surpery Subjects Advertising in the Years 2011-2012 2011/2012 2012/2013 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 25.06.2012 22.05.2013 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Internet forums about czech language 2012/2013 2014/2015 Bachelor's thesis MSBCK PhDr. Tereza Klabíková Rábová, Ph.D. hidden 01.08.2013 01.08.2013 Katedra mediálních studií (23-KMS) FSV
detail In-Store Marketing of Bageterie Boulevard in the Second Half of the Year 2012 Accenting the Linguistic Component of Communication 2011/2012 2014/2015 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 26.06.2012 22.05.2013 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Czech language style of television advertising of the new millenium on the example of the T-Mobile´s media campaign 2012/2013 2014/2015 Bachelor's thesis MSBCK PhDr. Tereza Klabíková Rábová, Ph.D. hidden 06.08.2013 06.08.2013 Katedra mediálních studií (23-KMS) FSV
detail Stories in marketing communication of selected brands 2013/2014 2014/2015 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 16.06.2014 16.06.2014 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Analysis of Presentation of Motif of Slum and Life in it in Czech Media in 2010-2017 2016/2017 2019/2020 diploma thesis MSNK PhDr. Tereza Klabíková Rábová, Ph.D. hidden 03.08.2017 03.08.2017 Katedra mediálních studií (23-KMS) FSV
detail Comparison of sexist advertising: websites vs. other forms of marketing communication 2017/2018 2018/2019 diploma thesis MSNK PhDr. Tereza Klabíková Rábová, Ph.D. hidden 22.02.2018 22.02.2018 Katedra mediálních studií (23-KMS) FSV
detail Analysis of marketing communication of Dvorak Sec Contemporary Gallery 2015/2016 2016/2017 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 23.06.2016 23.06.2016 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The Influence of Copywriting on E-mail Newsletters Effectiveness 2015/2016 2016/2017 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 24.06.2016 24.06.2016 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Mgazine active beauty as an effective toll of marketing communication 2015/2016 2016/2017 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 28.06.2016 28.06.2016 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The use of geolocation applications as a tool of marketing communication in the Czech Republic 2016/2017 2017/2018 Bachelor's thesis MKPR PhDr. Tereza Klabíková Rábová, Ph.D. hidden 17.07.2017 17.07.2017 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Media Training - The Rhetoric for Practice 2015/2016 2017/2018 diploma thesis MSP PhDr. Tereza Klabíková Rábová, Ph.D. hidden 08.08.2016 08.08.2016 Katedra mediálních studií (23-KMS) FSV
detail The impact of the development of music streaming services on Czech radio stations 2022/2023 2022/2023 Bachelor's thesis BP_KSMKP PhDr. Tereza Klabíková Rábová, Ph.D. hidden 11.10.2022 11.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The interpretation of film narrative in the works of Alejandro González Iňárritu 2022/2023 2022/2023 diploma thesis ND_MS PhDr. Tereza Klabíková Rábová, Ph.D. hidden 30.03.2023 30.03.2023 Katedra mediálních studií (23-KMS) FSV
detail Usage of emoji in online communication across generation 2022/2023 2022/2023 Bachelor's thesis BP_KSMS PhDr. Tereza Klabíková Rábová, Ph.D. hidden 07.10.2022 07.10.2022 Katedra mediálních studií (23-KMS) FSV
detail Media for Young Generation: Linguistic Analysis of the Jsem v obraze 2022/2023 2022/2023 Bachelor's thesis BP_KSMS PhDr. Tereza Klabíková Rábová, Ph.D. hidden 07.10.2022 07.10.2022 Katedra mediálních studií (23-KMS) FSV
detail User experience with AI technical support in customer service: a case study of use in the Czech Republic 2023/2024 Bachelor's thesis BP_KSMKP PhDr. Tereza Klabíková Rábová, Ph.D. hidden 19.10.2023 19.10.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Fallacies and Manipulation in Television Advertisements for Health and Beauty Products 2014/2015 diploma thesis MSNK PhDr. Tereza Klabíková Rábová, Ph.D. hidden 25.07.2015 25.07.2015 Katedra mediálních studií (23-KMS) FSV
detail Dopad komunikace vládních institucí na sociálních médiích v České republice: Analýza vnímání veřejnosti 2023/2024 dissertation DP_MKS PhDr. Tereza Klabíková Rábová, Ph.D. hidden 11.10.2023 11.10.2023 Institut komunikačních studií a žurnalistiky (23-IKSZ) FSV
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