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Strategy of school management, methods of personal management, team management, enrollement and selection of
employees, proces of adaptation, evaluation of labor performance, rewarding, actual operative legislation, instruments and
methods of obtaining financial sources for schools, school position at supply-and-demand service market, public - target
groups of school marketing, partners and coworkers, possibilities of school marketing (what school can offer its own target
groups), school marketing conditions (marketing mix at school environment), legislation framework of school fundraising,
fundraising rules at school environment, idenfitication of suitable fundraising sources for school subjects, individual donators
(idenfitication of suitable lower target groups), enterprise subjects (identification of suitable subjects regarding to school
activity), social partners (identification, possible common support), methods of fundraising strategy development, school
fundraising planning. Public relations (PR) for school fundraising and school presentation. PR products for school fundraising
(types of products, contenct, design, distribution), possibilities of school presentation (projects, purposes, nstudents, school
leavers), searching types of opportunities for presentation, including media, communication with potential and existing
supporters. Projct management - instruments and methods of project management, elaboration of logical project framework,
financial projects´ management.
Last update: MLCKOVA/PEDF.CUNI.CZ (08.06.2009)
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David,J.a kol.,Slovník pojmů z oblasti personálního řízení Maxman, Pardubice 2000. Dohnalová, Marie Dohnalová, Marie Koubek,J., Řízení lidských zdrojů. Základy moderní personalistiky. Management Press, Praha,2000. Palán, Z., Lidské zdroje. Academia, Praha, 2002. Palán, Z., Profesní vzdělávání. FF UK, Praha, 1995. PrůchaJ., Walterová,E., , E. Mareš., Pedagogický slovník.Portál, Praha 1995. Stýblo, J. Moderní personalistika, terndy, inspirace, výzvy. Grada, Praha 1998. Last update: Mlčková Marie, Mgr., Ph.D. (18.10.2006)
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