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This course explores mass persuasion and propaganda in a developmental context with an emphasis on
understanding approaches and techniques. It traces the emergence of strategic persuasive communication and
propaganda from its origins to the present day. The basic principles, philosophy, and techniques of mass
persuasion in different periods are considered, with an emphasis on contemporary contexts. Students will learn to
identify different propaganda techniques and will gain the tools to evaluate and debunk propaganda campaigns. A
developmental approach is used in order to allow the opportunity to see aspects of continuity and change in
approaches. A combination of classic and contemporary texts in the area of propaganda and disinformation will be
studied. Various approaches to propaganda will examined across a variety of media, with an emphasis in the
second half of the course on emerging computational and participatory propaganda.
Poslední úprava: Skladanová Nikola, Mgr. (05.01.2023)
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This is one of the courses of the AEP programme (previously UPCES - the Undergraduate Program in Central European Studies); Students are required to follow the instructions and requirements specified in the course syllabus, available at https://aeprague.org/academic-life/upces-courses-a-z The AEP coordinators will inform enrolled students where to obtain the reading materials. ---- Attendance is mandatory. Regular attendance is necessary in order to get credit and grade. Courses are scheduled either twice (2x90 min.) or once (1x180 min.) a week in the CERGE-EI classrooms (Politických vězňů 7, Praha 1). Exam Dates Winter Semester: beginning of November (midterm exams); before the middle of December (final exams) according to the course syllabus Summer Semester: end of March / the first half of April (midterm exams); the middle of May (final exams) according to the course syllabus Poslední úprava: Skladanová Nikola, Mgr. (18.07.2025)
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The teaching period in the AEP courses begins on September 22, 2025, according to the schedule of the particular course.
Please note: Organized in cooperation with a partner institution and programme, the capacity in this course might be low. In order to allow other students to enroll, please do not forget to unregister from all the courses you decide not to take as soon as possible. Please be aware that regular class attendance is mandatory. Poslední úprava: Skladanová Nikola, Mgr. (18.07.2025)
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