Global Marketing Culture and Strategy - YBAC24

• Anglický název: Global Marketing Culture and Strategy
• Zajišťuje: Kurzy UPCES, CET (24-AJ EXT)
• Fakulta: Fakulta humanitních studií
• Platnost: od 2025
• Semestr: letní
• E-Kredity: 6
• Způsob provedení zkoušky: letní s.:
• Rozsah, examinace: letní s.:0/4, KZ [HT]
• Počet míst: neurčen / neurčen (5)
• Minimální obsazenost: neomezen
• 4EU+: ne
• Virtuální mobilita / počet míst pro virtuální mobilitu: ne
• Stav předmětu: vyučován
• Jazyk výuky: angličtina
• Způsob výuky: prezenční
• Další informace: https://bakalar.fhs.cuni.cz/SHV-211.html#2; https://fhs.cuni.cz/FHSENG-1016.html#2
• Poznámka: předmět je možno zapsat mimo plán
• Garant: Chris Shallow; Mgr. Nikola Skladanová
• Vyučující: Chris Shallow
• Třída: Courses available to incoming students

Anotace

čeština

This course equips students with tools and concepts to explore and understand marketing practices in a global environment. Students address both the opportunities and challenges relating to international marketing, international trade, and the business systems of global markets, and study the cultural, political and legal aspects involved in international marketing. Finally, students gain an understanding of how to develop successful global marketing strategies. This course is designed to provide students with real-world, current examples of international marketing issues through lectures, case study discussions, guest speakers, company visits and group assignments. Marketing theories and methodologies developed from an international perspective are tested and examined through case studies specific to the Czech Republic and post-socialist economies.

Poslední úprava: Skladanová Nikola, Mgr. (14.01.2026)

angličtina

This is one of the courses of the CET Academic Programs (Central European Studies and Jewish Studies); the comprehensive information is available at: http://fhs.cuni.cz/FHSENG-350.html#8.

Poslední úprava: Lukešová Lenka, Bc. (13.01.2019)

Podmínky zakončení předmětu

Students  are required  to follow the instructions and requirements specified in the course syllabus. 

Winter semester: Final exams are held in the first half of December. There might be also midterm exams, see the syllabus.

Summer semester: Final exams are held in the first half of May. There might be also midterm exams, see the syllabus.

Poslední úprava: Lukešová Lenka, Bc. (03.08.2017)

Metody výuky

This is one of the courses held in cooperation with the partner institution CET Academic Programs, designed for US students and the Czech and international students of the Faculty of Humanities.
These courses are scheduled either twice (2x90 min.) or once (1x180 min.) a week in the CET classrooms (Palackého 3, Praha 1).

Attendance is mandatory.

Poslední úprava: Skladanová Nikola, Mgr. (12.01.2022)

Sylabus

https://cetacademicprograms.com/college-study-abroad/programs/czech-republic/cet-prague/

Required reading materials (the Reader) will be sent to the enrolled students via e-mail as a pdf file.

One copy of the reader will also be available in the CET Library.

Poslední úprava: Skladanová Nikola, Mgr. (27.01.2020)

Požadavky k zápisu

The teaching period of the CET courses begins from September 1, 2025, onwards. 

Because of the early beginning of the CET tuition period before the Faculty course registration is opened, students will not be able to register for the CET courses through the SIS.

In order to be allowed to enroll in the course, you have to:

  *   attend all classes of the particular course during the first week and sign in the attendance sheet form 

  *   send a registration e-mail to [e-mail] by September 5, 2025, to confirm that you would like to be enrolled in the course

If the number of students who fulfill these conditions exceeds the capacity of the course, the time of the registration e-mail decides the order of their enrolment. 

Successful students will be enrolled in the course in the SIS by the FHS International Office.


To get access to the CET facilities during the first week of classes, the students need to ring the doorbell at the main entrance to the CET Center in Palackého 3, Praha 1, and wait to be let in by a buzzer.

 

INFORMATION FOR EXCHANGE STUDENTS:

Because the teaching period of CET courses begins early, these courses are available in spring semesters only for those exchange students who are spending a full academic year at Charles University. They can enroll in 2 CET courses per semester depending on the available capacity and are expected to select regular courses in addition to the CET (YBAC-coded) courses.

 

Poslední úprava: Skladanová Nikola, Mgr. (29.07.2025)