Quantitative Data Analysis - YMH553
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Poslední úprava: Mgr. Jana Hubáčková (20.01.2022)
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Poslední úprava: Mgr. Jana Hubáčková (20.01.2022)
Structure of Lessons:
1. Analysis of documents, content analysis. 2. Secondary analysis of research data, desk research. 3. Preparing data for analysis. 4. Methods of quantitative data analysis. 5. Interpretation of data. 6. The final report and other research outputs. 7. Application of quantitative methodology in research of attitudes, values and public opinion. 8. Application of quantitative methodology in voting behavior research. 9. Application of quantitative methodology in media research. 10. Application of quantitative methodology in market research. 11. Media context of sociological research. 12. Ethical and legal contexts of empirical research. 13. Final discussion on methodological problems.
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