Poslední úprava: Mgr. Tatiana Chavalková Badurová (08.08.2020)
This course will familiarize students with basic, yet fundamental, concepts and theories related to popular culture,
media and gender. Course session will deal with various media-related issues and will be placed within the
European context and compared with cultural specifities of American society. Further, issues of TV production,
product (media contents), representations of gender, gender stereotypes and audiences (receptions) will be
discussed in the global context. Media will serve as an example for us to see in what ways genders are
reproduced, innovated and, scarcely, dismantled and/or subverted. Social construction of reality will manifest itself
in an analysis of TV genres.
Poslední úprava: Mgr. Tatiana Chavalková Badurová (08.08.2020)
This course will familiarize students with basic, yet fundamental, concepts and theories related to popular culture,
media and gender. Course session will deal with various media-related issues and will be placed within the
European context and compared with cultural specifities of American society. Further, issues of TV production,
product (media contents), representations of gender, gender stereotypes and audiences (receptions) will be
discussed in the global context. Media will serve as an example for us to see in what ways genders are
reproduced, innovated and, scarcely, dismantled and/or subverted. Social construction of reality will manifest itself
in an analysis of TV genres.
Sylabus - angličtina
Poslední úprava: Mgr. Iva Baslarová, Ph.D. (12.10.2020)
Course schedule
Introduction
No required reading.
Media and Constructions of Identity
Hall, S. Introduction: Who Needs „Identity“? In: Hall, S. a du Gay, P. (eds.): Questions of Cultural Identity. London: Sage, 1997.
Kellner, D. Cultural Studies, Multiculturalism and Media Culture. In: Dines, Humez (eds.): Gender, Race and Class in Media. London: Sage, 1995.
Feminist Criticism of Media
Geraghty, Ch. Feminism and Media Consumption. In: Curran, Morley, Walkerdine (eds.): Cultural Studies and Communication. London: Arnold, 1996.
Zoonen, L. Feminist Media Studies. London, Sage, 1997.
Media Contents
McRobbie, A. Feminism, Postmodernism and the “Real Me”. In: Durham, Kellner (eds.): Media and Cultural Studies. Oxford: Blackwell Publishing, 2001, 2006.
Hall, S. Encoding/Decoding. In: Durham, Kellner (eds.): Media and Cultural Studies. Oxford: Blackwell Publishing, 2001, 2006.
Construction of Gender in Media: Advertisement
Goffman, E. Gender Advertisements. New York: Harpers & Row Publishers, 1976, pp. 1–24
Skeggs, B., Wood, H. Turning it on is a class act: immediated object relations with television. Media, Culture & Society, 33(6), 941–951. Sage, 2011.
Construction of Gender in Media: So-called Feminine Genres and Feminist Film Theories
Snitow, A. B. Mass Market Romance. Pornography for Women is Different.
Brunsdon, Ch. The Feminist, the Housewife, and the Soap Opera. Oxford: Clarendon Press, 2003.
Construction of Gender in Media: Fairy Tales and Romantic Comedy
Lowery, M. M. The Traditional Romance Formula. In: Dines, Humez (eds.): Gender, Race and Class in Media. London: Sage, 1995.
Modleski, Loving with a Vengeance. Mass-produced fantasies for women. New York, London: Routledge, 2008, pp. 77–101.
Gender and Audiences
Morley, D. Television and Gender. In: Family Television: Cultural Power and Domestic Leisure. London: Comedia, 1986, pp. 147–172.
Brunt, R. Engaging with the Popular: Audiences for Mass Culture and What to Say about Them. In: Durham, Kellner (eds.): Media and Cultural Studies. Oxford: Blackwell Publishing, 2001, 2006.
Media Organizations and Feminist Political Economy of Media
Vochocová, L. Witty divas, nice mothers and tough girls in a sexist world: experiences and strategies of female influencers in online political debates. In: Media, Culture & Society, 1–16, 2017, Sage.
Meehan, E. R. Gendering the Commodity Audience: Critical Media Research, Feminism, and Political Economy. In: Durham, Kellner (eds.): Media and Cultural Studies. Oxford: Blackwell Publishing, 2001, 2006.
Gender and Consumptions of Media Contents: Groupies, Fandom and Cult
Jancovich, M. Cult Fictions: Cult Movies, Subcultural Capital and The Production of Cultural Distinctions. In: Cultural Studies 16(2), 2002, 306–322.
Jenkins, H. Fandom, Negotiation, and Participatory Culture. In: Booth, P. (ed.): A Companion to Media Fandom and Fan Studies. Oxford: John Wiley & Sons, 2018.
Gender and Consumptions of Media Contents: Sci-fi, Fantasy and Computer Games as the Last Bastions of Misogyny
Condis, M. Sexy Sidekicks, Filthy Casuals, and Fake Geek Girls: Meme-ifying Gender in the Gaming Community. In: Gaming Masculinity. Trolls, Fake Geeks & the Gendered Battle for Online Culture. Iowa City: University of Iowa Press, 2018.
New Media; Fan Fiction and Gender
Jamison, A. I am Woman, Read my Fic. Fic: Why Fanfiction Is Taking Over the World. Dallas: BenBella Books, 2013.
Syllabus can be subject to change during the semester.
The recommended literature is included in the pdf version of the syllabus.
Academic integrity
Correct referencing and crediting others for their work is inseparable part of academic integrity. Plagiarism of any kind – be it intentional or not – is not acceptable and will be referred to the Dean of the Faculty of Humanities as well as to the Disciplinary Committee for consideration. Students are expected to follow the rules of correct referencing that they will familiarize themselves with in the Academic Writing and Literary Theory course.
Electronic policy Use of laptops is not forbidden. However, reading and annotating of printed texts as well as notetaking in handwriting is strongly encouraged.
Special learning accommodations policy If you have a disability for which you may be requesting an accommodation, please, notify your instructor.
Course Evaluation
Final essys: written final exam will be focused on the mandatory literature
Unless stated otherwise, the class sessions for the winter semester 2020 will be conducted online through the MSTeams platform. The classes will follow the official schedule. For more information about MSTeams and how to register, see here:
This course will also use as a course management system (for course material, interactive feedback and submission of papers etc.).
We do not require attendance in the online sessions, and you
Students who miss class will not be penalized, however, you will need to get in touch with the instructor for information about how make up for missed sessions. You are also required to submit all course work at the dates specified in the sylabus. If there is a serisous reason for you missing the deadline, get in touch with the instructor prior to the deadline.
If the epidemiological situation permits us to return to in person classes, you will be informed ahead of time. The course management system will remain without changes throughout the semester. The exam and final evaluations will také the form indicated in the sylabus.
