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From a critical perspective, the course focuses on the intercultural dynamics among the members of multicultural
groups/teams in various work and life environments. The lectures integrate conversational, social, cognitive, and
sensory methodologies when examining culture as a dynamic construct. The primary goal is to underscore how
culture is co-constructed and (re)negotiated among participants through a multimodal lens. This perspective is
illustrated in various examples, ranging from educational settings to online video platforms. Additionally, the
course provides a fresh perspective on existing models and theories of intercultural dimensions. It highlights the
risks of superficial generalization, demonstrating how language differences, communication style differences, and
stereotyping, viewed through a multimodal lens, can either hinder or facilitate successful interactions.
ALL CLASSES WILL BE HELD ONLINE. Poslední úprava: Palek Anežka, Mgr. (15.08.2024)
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By the end of the course, students will be able to:
1. Understand the principles of intercultural communication.
2. Analyze multimodal communication in different cultural contexts.
3. Apply intercultural communication strategies in various modes.
4. Critically evaluate the impact of culture on communication. Poslední úprava: Matějková Anna, Bc. (08.07.2024)
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Course Requirements: Students are expected to discuss all current issues related to lectures topics in the online class. Students have to attend online classes regularly Poslední úprava: Palek Anežka, Mgr. (15.08.2024)
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1. Introduction to Intercultural Communication: defining culture and its impact on communication; diversity (definition, types and examples); power distance of G. Hofstede (definition, index and example).
2. Theories of intercultural and cross-cultural communication: cultural competency, cognitive and pragmatic aspects of communication.
3. Discourse in intercultural and cross-cultural studies: key takeaways, domains and functions.
4. Digital Communication: the impact of technology on intercultural communication; communicating across cultures in digital spaces.
5. Conceptualizing Multimodality in Communication: theories, methodology, social semiotic multimodality.
6. The notion of Cohesion and Coherence. Multimodal coherence across media and genres: building a cohesive multimodal texts.
7. Different modes of communication. Analyzing multimodal texts in intercultural communication.
8. Verbal and Nonverbal Communication: Language and culture; Nonverbal cues in intercultural communication.
9. Visual Communication: The role of images and symbols in intercultural communication; analyzing visual texts in different cultural contexts.
10. Cross-Cultural Communication in Virtual and Remote Settings: Challenges and opportunities in virtual intercultural communication; strategies for effective communication in remote settings.
11. Case Studies: Analyzing real-world examples of multimodal intercultural communication.
12. Final Project: Individual or group presentation of a multimodal intercultural communication based on the analyzed methodologies and approaches. Poslední úprava: Matějková Anna, Bc. (08.07.2024)
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Recommended reading: Bateman, J. A. (2014a). “Multimodal cohesion and text-image relations,” in Text and Image. A Critical Introduction to the Visual/Verbal Divide, ed J. A. Bateman (London: Routledge), 161-174. Bateman, J. A. (2014b). “Multimodal coherence research and its applications,” in The Pragmatics of Discourse Coherence, ed H. Gruber, and G. Redeker (Amsterdam: John Benjamins), 145-175.
Borsley, R. D. Review of Kate Scott, Billy Clark & Robyn Carston, eds. (2020). Relevance, pragmatics and interpretation: Essays in honour of Deirdre Wilson. Journal of Linguistics. № 56(4). 917-921.
Chomsky, N. (1971). Deep structure, surface structure and semantic interpretation. Semantics: An Interdisciplinary Reader in Philosophy, Linguistics and Psychology / eds. D. Steinberg, L. Jakobovits. Cambridge: Cambridge Univ. Press, 183-216.
Cope, B. and Kalantzis, M. (2009). A grammar of multimodality. Int. J. Learn. 16, 361-426.
Dicerto, Sara, (2014). Multimodal Pragmatics: Building A New Model for Source Text Analysis (PhD dissertation). England, University of Surrey.
Halliday, M. A. K. (2004) Introduction to Functional Grammar. 3rd ed. London: Edward Arnold.
Iedema, R. (2003). Multimodality, Resemiotisation: Extending the Analysis of Discourse as Multi-semiotic Practice. Visual Communication. № 2. 29-57.
Jewitt, C., Bezemer, J., O’Halloran, K. L. (2016). Introducing Multimodality. London: Routledge,
Jewitt, C. (2013). Multimodal methods for researching digital technologies. In: Jewitt, C. and Brown, B. (Eds.). The SAGE handbook of digital technology research. Sage, London, pp. 250-265.
Jones, R. H., Hafner Ch. A. (2012). Understanding Digital Literacies: A Practical Introduction. London & New York: Routledge, 1-15; 124-128.
Kress, G. (2010). Multimodality: a social semiotic approach to contemporary communication, multimodality: a social semiotic approach to contemporary communication. Routledge, Taylor and Francis Group, London & New York.
Kress, G. R., Leeuwen .T. van. (2002). Multimodal Discourse: The modes and media of contemporary communication. L. : Edward Arnold, 152.
Martinec, R., Salway, A. (2005). A system for image-text relations in new (and old) media. Visual Communication, v. 4, n. 3, 337-371.
Mondada, L. (2019). “Rethinking bodies and objects in social interaction: A multimodal and multisensorial approach to tasting,” in Discussing New Materialism, eds U. Kissmann and J. van Loon (Springer), 109-134.
Roderick, I. (2016). Critical Discourse Studies and Technology. A Multimodal Approach to Analysing Technoculture. London/New York: Bloomsbury, 9-13
Van Leeuwen, T. (2005). “Multimodal cohesion,” in Introducing Social Semiotics: An Introductory Textbook (London: Routledge). doi: 10.4324/9780203647028
Yang, M.-Y. (2016). Achieving multimodal cohesion during intercultural conversations. Int. J. Soc. Cult. Lang. 4, 56-70.
Zammit, K. (2015). Extending students’ semiotic understandings: learning about and creating multimodal texts. In: Trionfas, P. (Ed.). International handbook of semiotics. Springer, Dordrecht, 1291-1308.
Zheng, X. (2018). Research on business English listening and speaking based on multimodal discourse theory. Theor. Pract. Lang. Stud. 8, 1748-1752. Poslední úprava: Matějková Anna, Bc. (08.07.2024)
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