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Students are invited to adopt two perspectives. First, that of users navigating digital spaces, creating and sharing content, enjoying generative AI tools, while striving to protect their privacy and personal autonomy. Second, that of Big Tech companies, which critically shape the market environment underlying the platform world, where organizations—from small businesses to global corporations—develop their communication and marketing strategies. Additionally, national governments and institutions attempt to mediate the relationship between these two worlds through landmark digital regulations such as the DSA and the AI Act.
The course also provides basic orientation and hands-on training in qualitative and quantitative research methods used in the social sciences to study digital environments. Each seminar balances conceptual lectures with assigned-reading discussions and methodological training. By the end of the course, students will be equipped with the methodological tools needed to formulate their own digital research questions and confidently develop a topic for their master’s thesis. Poslední úprava: Moravcová Hana, Ing. Bc., Ph.D. (28.01.2026)
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To pass the course, students must obtain at least 70% of the total score (70 out of 100 points). 1. Self-reflection (10 points) - short self-reflection on one’s digital presence submitted in the second week via Moodle (till March 1st) 2. Qualitative Analysis (30 points)
3. Quantitative Analysis (30 points)
4. Readings (30 points) - six assigned texts, each text is worth 5 points if students (5 points per paper will be gained only when both conditions, position and attendance, are fulfilled):
Please find the sources for compulsory reading in Moodle 2: https://dl2.cuni.cz/course/view.php?id=6233 AI Rules Since this is a course on the digital ecosystem, you are more than welcome to use generative AI throughout the learning process — wisely, ethically, and reflexively. Permitted uses in this course:
Important:
Instructor use: AI may be used to prepare teaching materials, but never for grading student work. Official guidance:
⚠️ DeepSeek is not allowed at Charles University. Poslední úprava: Moravcová Hana, Ing. Bc., Ph.D. (28.01.2026)
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This is the collection of literature students are recommended to work with. The papers that are compulsory to read in order to get the points for the reading + position + attendance task will be provided in Moodle: https://dl2.cuni.cz/course/view.php?id=6233 Acquisti, A., Brandimarte, L., & Loewenstein, G. (2020). Secrets and likes: The drive for privacy and the difficulty of achieving it in the digital age. Journal of Consumer Psychology, 30(4), 736-758. Bradford, A. (2020). The Brussels Effect: How the European Union Rules the World. Oxford University Press. Bradford, A. (2023). Digital Empires: The Global Battle to Regulate Technology. Oxford University Press. https://doi.org/10.1093/oso/9780197649268.001.0001 John W. Cioffi, Martin F. Kenney & John Zysman (2022) Platform power and regulatory politics: Polanyi for the twenty-first century, New Political Economy, 27:5, 820-836. Colangelo, G. (2023). DMA begins. Journal of antitrust enforcement, 11(1), 116-122. https://doi.org/10.1093/jaenfo/jnac033 Farrand, B., & Carrapico, H. (2022). Digital sovereignty and taking back control: from regulatory capitalism to regulatory mercantilism in EU cybersecurity. European Security, 31(3), 435–453. Hoeffler, C., & Mérand, F. (2023). Digital sovereignty, economic ideas, and the struggle over the digital markets act: a political-cultural approach. Journal of European Public Policy, 31(8), 2121–2146. Kollnig, K., & Shadbolt, N. (2023). How Decisions by Apple and Google obstruct App Privacy. Technology and Regulation, 2023, 10-21. https://doi.org/10.26116/techreg.2023.002 Strycharz, J., & Segijn, C. M. (2022). The Future of Dataveillance in Advertising Theory and Practice. Journal of advertising, 51(5), 574-591. Wooldridge, J. M. (2020). Introductory econometrics: a modern approach (Seventh edition). Cengage. Zuboff, S. (2021). The Age of Surveillance Capitalism: Updated Edition. PublicAffairs.
Poslední úprava: Klásková Markéta, Mgr., Ph.D. (06.02.2026)
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The syllabus is preliminary. The final distribution of topics will be adjusted, given the availability of our guests. Special guests for summer semester 2026: Kryštof Kučmáš (Czech Telecommunication Office)
Guests Monika Kutějová is a cybersecurity professional specializing in cyber threat intelligence, strategic analysis, and emerging threats. She has experience from the national cybersecurity environment and focuses on translating complex risks into actionable insights for organizations and leadership. Alongside her technical work, she actively supports education and community initiatives that promote resilience and diversity in cybersecurity. Poslední úprava: Klásková Markéta, Mgr., Ph.D. (06.02.2026)
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Knowledge
Skills and Competences
Poslední úprava: Moravcová Hana, Ing. Bc., Ph.D. (28.01.2026)
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