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This course explores the European Union’s communication strategies, the challenges of engaging with citizens, and the role of media in shaping public perceptions of the EU. It examines how European institutions communicate, how these messages are received and interpreted across different national contexts, and the broader implications for European identity and political discourse. Through discussions and case studies, participants will analyze the dynamics of EU communication, the influence of traditional and digital media, and how narratives about Europe are constructed and contested. Poslední úprava: Klásková Markéta, Mgr., Ph.D. (30.01.2026)
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By the end of this course, students will be able to:
Erasmus students are especially invited to explore Central European perspectives on the EU, share their own views, work with Czech peers on group projects, and together test out the idea of a common European identity. Poslední úprava: Klásková Markéta, Mgr., Ph.D. (30.01.2026)
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The assessment has two equal parts: group work (50 points) and individual work (50 points). In groups, students analyze and present a European policy topic and create social media communication proposals. The fifty points earned individually are flexible, allowing students to tailor a personal combination of assigned readings, guest lecture attendance, and case study presentations. A) Group Work (50 points total) Students form groups of 3–4 and select a current topic (e.g., AI Act, Green Deal) for their project, which has two parts:
B) Individual Opportunities (up to 50 points)
Grading: A 100-91, B 90- 81, C 80 – 71, D 70 -61, E 60 – 51, F 50 and less Poslední úprava: Klásková Markéta, Mgr., Ph.D. (30.01.2026)
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Mandatory literature De Wilde, P. (2023). Peace, Prosperity and Protection: Narratives of Integration and the ‘Justification Jungle’of Europe's Public Spheres. JCMS: Journal of Common Market Studies, 61(5), 1194-1210. De Wilde, P., & Trenz, H. J. (2012). Denouncing European integration: Euroscepticism as polity contestation. European Journal of Social Theory, 15(4), 537-554. Hix, S., & Høyland, B. (2022). Introduction: Explaining the EU political system. In The political system of the European Union. Bloomsbury Publishing. Krzyżanowski, M. (2018). Social media in/and the politics of the European Union. Journal of Language and Politics 17(2), 281–304. Nicoli, F., & Zeitlin, J. (2024). Introduction: escaping the politics trap? EU integration pathways beyond the polycrisis. Journal of European Public Policy, 31(10), 3011–3035. Statham, P. (2010). Making Europe news: Journalism and media performance. In R. Koopmans & P. Statham (Eds.), The making of a European public sphere (pp. 125–150). Cambridge University Press. Recommended literature BIJSMANS, Patrick a Christina ALTIDES. ’Bridging the Gap’ between EU Politics and Citizens? The European Commission, National Media and EU Affairs in the Public Sphere. Journal of European Integration [online]. 2007, 29(3), 323-340. DOI: 10.1080/07036330701442315. ISSN 0703-6337. KANDYLA, Anna-Angela a Claes DE VREESE. News media representations of a common EU foreign and security policy. A cross-national content analysis of CFSP coverage in national quality newspapers.Comparative European Politics [online]. 2011, 9(1), 52-75. DOI: 10.1057/cep.2009.10. ISSN 1472-4790. SPANIER, Bernd. Europe, anyone?: the "communication deficit" of the European Union revisited. Baden- Baden: Nomos, 2012. ISBN 3832971009. VALENTINI, Chiara a Giorgia NESTI. Public communication in the European Union: history, perspectives and challenges. Newcastle upon Tyne: Cambridge Scholars, 2010. ISBN 1443818461. BEE, Cristiano a Emanuela BOZZINI. Mapping the European public sphere: institutions, media and civil society. Burlington, VT: Ashgate Pub. Co., c2010. ISBN 9780754673767. FOSSUM, John Erik a Philip SCHLESINGER. The European Union and the public sphere: a communicative space in the making?. New York: Routledge, 2007. ISBN 9780415384568. SALVATORE, Armando, Oliver SCHMIDTKE a Hans-Jörg TRENZ. Rethinking the public sphere through transnationalizing processes: Europe and beyond. New York: Palgrave Macmillan, 2013. ISBN 9781137283191. Poslední úprava: Klásková Markéta, Mgr., Ph.D. (30.01.2026)
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Lectures, class discussions, guest presentations, team projects Poslední úprava: Rosenfeldová Jana, Mgr. Ing., Ph.D. (03.02.2025)
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Syllabus
Any use of AI tools must be clearly acknowledged in every submitted assignment; please also state explicitly if you have not used AI tools at all. Submitting AI-generated text as your own work without attribution constitutes plagiarism. We invite you to read the assigned literature without AI assistance to develop your analytical and critical skills in understanding the EU. Qualitative analysis must be conducted manually. Social media content may be illustrated with AI assistance, but we encourage you not to skip the initial human creative process. Instructor use: AI tools may be used to prepare teaching materials and examples for class discussion, but will never be used for grading or evaluating student work. Official guidance: · Charles University AI info: https://ai.cuni.cz/AIEN-1.html · Rules for student work: https://ai.cuni.cz/AIEN-13.html · Recommendations for theses: https://ai.cuni.cz/AIEN-42.html ⚠️ DeepSeek is not allowed at Charles University. Poslední úprava: Klásková Markéta, Mgr., Ph.D. (30.01.2026)
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