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The EU has spent a lot of time and money in recent years communicating with its citizens, explaining its policies and its purpose. However, this communication has had little impact. Despite the great importance of the EU in individual Member States, its influence on national policy-making is usually underestimated and news about the EU is systematically underplayed in national media. The aim of this course is to introduce students to the main aspects of communication about and within the EU and to discuss the causes of the so-called communication deficit and possible solutions. Poslední úprava: Rosenfeldová Jana, Mgr. Ing., Ph.D. (31.10.2022)
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In recent years the EU has spent a lot of time and money on communicating with its citizens, explaining its policies and its purpose. But this communication has been low on impact. In spite of the great significance of the EU, its impact on national policy making is usually underestimated and EU news is systematically under-reported by national media. The aim of the course is to acquaint students with the main aspects of communication about and within the EU, to discuss the reasons for the so-called ‘communication deficit’ and its possible solution. Poslední úprava: Rosenfeldová Jana, Mgr. Ing., Ph.D. (31.01.2021)
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The students will be evaluated on the basis of their performance as follows: - short optional written assignments during the semestr (up to 30%) - essay OR team project (campaign, strategy…) 70% Will be specified February 24 latest!
Grading: A 100-91, B 90- 81, C 80 – 71, D 70 -61, E 60 – 51, F 50 and less Poslední úprava: Rosenfeldová Jana, Mgr. Ing., Ph.D. (21.02.2021)
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Mandatory literature: BIJSMANS, Patrick a Christina ALTIDES. ’Bridging the Gap’ between EU Politics and Citizens? The European Commission, National Media and EU Affairs in the Public Sphere. Journal of European Integration [online]. 2007, 29(3), 323-340. DOI: 10.1080/07036330701442315. ISSN 0703-6337. KANDYLA, Anna-Angela a Claes DE VREESE. News media representations of a common EU foreign and security policy. A cross-national content analysis of CFSP coverage in national quality newspapers.Comparative European Politics [online]. 2011, 9(1), 52-75. DOI: 10.1057/cep.2009.10. ISSN 1472-4790. SPANIER, Bernd. Europe, anyone?: the "communication deficit" of the European Union revisited. Baden- Baden: Nomos, 2012. ISBN 3832971009. VALENTINI, Chiara a Giorgia NESTI. Public communication in the European Union: history, perspectives and challenges. Newcastle upon Tyne: Cambridge Scholars, 2010. ISBN 1443818461. Recommended literature: BEE, Cristiano a Emanuela BOZZINI. Mapping the European public sphere: institutions, media and civil society. Burlington, VT: Ashgate Pub. Co., c2010. ISBN 9780754673767. SALVATORE, Armando, Oliver SCHMIDTKE a Hans-Jörg TRENZ. Rethinking the public sphere through transnationalizing processes: Europe and beyond. New York: Palgrave Macmillan, 2013. ISBN 9781137283191. Poslední úprava: Rosenfeldová Jana, Mgr. Ing., Ph.D. (31.10.2022)
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Lectures, workshops. The course will be taught online using the Zoom platform Poslední úprava: Rosenfeldová Jana, Mgr. Ing., Ph.D. (31.01.2021)
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Course structure / main topics EU communication strategy, communication policy Institutional communication in Europe The ‘communication deficit’ of the European Union (communicative processes within the institutions, communication with the various stakeholders, communication between European government structures and the European citizens) Media in the EU (national, European, international) Conceptualising the European public sphere Quantitative dimension of media coverage of the EU in the national media Qualitative dimension of EU media coverage in the national media Perception and knowledge of the EU across its Member States EU crises and their communicative aspects Poslední úprava: Rosenfeldová Jana, Mgr. Ing., Ph.D. (31.10.2022)
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