|
|
|
||
|
The course focuses on modern propaganda, persuasion, and their role in electoral campaigns. We will analyze propaganda, influence, and campaign from theoretical, historical, and practical approaches. Students will also learn how to interpret contemporary electoral techniques and distinguish between propaganda and persuasion. Concurrently it will also explain the key concepts and terms. The further aim is to understand how campaigning and modern communication influence the political process. The objective of the course is to provide students with a detailed and comprehensive knowledge of propaganda techniques and current forms of campaigning style. Therefore, we will also talk about the information war, fake news, and other topics. We will distinguish between "modern and democratic campaigning style" and bring awareness of how propaganda has permeated the political and daily life and consequently influenced campaigning (in former Czechoslovakia, in the Czech Republic, Slovak Republic, Poland, Hungary, and other countries). The course language is English. Poslední úprava: MATUSKOVAANNA (18.10.2022)
|
|
||
|
Knowledge Acquisition: Students must keep up with the required readings, attend class sessions, engage in web research, etc., to deepen their knowledge base.
Poslední úprava: MATUSKOVAANNA (18.10.2022)
|
|
||
|
Requirements: To complete the course, students must participate in team presentations and pass the written exam. The performance is awarded 40 points, and a written test with 60 points. The performance and active engagement in the class represent 40 percent of the final score, and the exam represents 60 percent.
Assignments: Final test, team presentation, active participation in the classes. Team Presentation - structure: • We will specify the topics of the presentation during the introductory session at the beginning of the semester. Still, generally, you should pick a typical significant example of campaigning with a historical, political, or cultural background or illustration of propaganda. • Must be delivered in the class; you will be assigned to specific dates • Length 15-20 minutes (we will time it) • PowerPoint (Keynote etc.) presentation • Maximum points 40 (awarded to each member of the team)
The presentation must have the following structure: 1) Introduction, which must include clear information about the analyzed topic (electoral poster, historical event, piece of literature, movie, and music – cultural essay); a student should include historical context and information about sources (country, places, etc.) 2) Information about the content (fictional or realistic), reproduction of the story, who is the enemy, target, etc. 3) Clear explanation about campaigning, communication, or propaganda techniques, what is the message structure, it is or is not propagandistic 4) Subjective critique (your own opinion - precisely formulated, source-based) 5) Conclusion – consolidate your argumentation Poslední úprava: MATUSKOVAANNA (18.10.2022)
|
|
||
|
Required literature: Pratkanis, A., Aronson, E. (2007): Age of Propaganda. New York: Henry Holt, pp. 1-39, 115-157. Johnson-Cartee, K., Copeland, Gary A. (2004): Strategic Political Communication. Toronto: Roman&Littlefield Publishers, Inc. O’Shaughnessy, N. J. (2004): Politics and Propaganda. Weapons of Mass Seduction. Manchester: Manchester University Press, pp. 13-69. Johnson-Cartee, Karen S. - Copeland, Gary A. 2004. Strategic political communication: rethinking social influence, persuasion, and propaganda. Lanham: LinkRowman & Littlefield, pp. 137-192. Recommended literature: Aronson, Elliot. 1988. The social animal. NY: W. H. Freeman and Company. Childs, Harwood L. 1965. Public opinion: nature, formation, and role. New Jersey: D. Van Nostrand company. Kamalipour, Yahya R. - Snow, Nancy (eds.). 2004. War, media, and propaganda: a global perspective. Lanham: Rowman & Littlefield. Ross, Sheryl Tuttle. 2002. Understanding Propaganda: The Epistemic Merit Model and Its Application to Art. Journal of Aesthetic Education, Vol. 36, No. 1, pp. 16-30. Rushkoff, Douglas. 2002. Manipulativní nátlak: (proč tak snadno uposlechneme druhé?). Hradec Králové: Konfrontace. Taylor, Richard. 1998. Film propaganda: Soviet Russia and Nazi Germany. London, NY: I. B. Tauris. Poslední úprava: MATUSKOVAANNA (18.10.2022)
|
|
||
|
Sessions, workshops, discussions, students presentations Poslední úprava: MATUSKOVAANNA (18.10.2022)
|
|
||
|
Course structure: 1. Week Introductory session, the course objectives, literature (creation of teams) 2. The Art of Propaganda I. – Theory and Practices (theoretical framework), Persuasion vs. Propaganda, the techniques – external and internal factors, the content, distribution channels, framing, timing. The motivation, emotion, message balance, etc., examples from history 3. The Art of Propaganda II. - Propaganda and Persuasion (Public Relations vs. Propaganda), examples from history 4. The Art of Propaganda III. – Modern Propaganda Workshop session – How to know what is propaganda? 5. Modern Political Campaigning I. – The campaign architecture. 6. Modern Political Campaigning II. – The current campaign language 7. Modern Campaigning vs. Propaganda? What is political marketing, how to run a campaign, and how to prepare a campaign team and electoral staff? 8. Campaigning and Advertisement I., ads and elections, examples, discussion, the role of posters, videos, etc. (from Communism to Americanization). 9. Campaigning and Advertisement II. 10. Students' final presentations, discussion, feedback 11. Students' final presentations, discussion, feedback 12. Current political campaigns and ethics
Poslední úprava: MATUSKOVAANNA (18.10.2022)
|