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An increasingly globalised world also means a greater need for effective communication between cultures. People from different cultures, some of which were previously considered remote and isolated, can now easily connect using digital technologies. With this shift, countries have also become increasingly dependent on each other. Intercultural communication is a dynamic, ever-changing field that is addressed by a number of academic disciplines. Intercultural communication emphasizes the influence of culture on the communication process, including differences in values, message systems, nonverbal communication, and rules of communication.
The course introduces students to basic approaches to intercultural communication and also aims to increase awareness of the impact of culture on strategic communications. By studying the principles of communication and practicing intercultural competence, students will develop a greater tolerance and understanding of intercultural differences in personal and professional interactions. Poslední úprava: Rosenfeldová Jana, Mgr. Ing., Ph.D. (31.10.2022)
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In an increasingly global world where barriers to trade and to international exchanges constantly diminish, cultural differences remain the single most enduring feature that has to be taken into consideration. The aim of this course is to increase the awareness of the impact of culture on strategic communications. Poslední úprava: Rosenfeldová Jana, Mgr. Ing., Ph.D. (31.01.2021)
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The students will be evaluated on the basis of their performance as follows: - active participation (40%) - final exam (30%) - movie review (30%)
Grading: A 100-91, B 90- 81, C 80 – 71, D 70 -61, E 60 – 51, F 50 and less Poslední úprava: Rosenfeldová Jana, Mgr. Ing., Ph.D. (20.02.2024)
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Mandatory literature: HOFSTEDE, Geert H., Gert Jan HOFSTEDE a Michael MINKOV. Cultures and organizations: software of the mind : intercultural cooperation and its importance for survival. 3rd ed. New York: McGraw-Hill, c2010. ISBN 978-0-07-166418-9. TROMPENAARS, Alfons a Charles HAMPDEN-TURNER. Riding the waves of culture: understanding diversity in global business. Rev and updated 3rd ed. New York: McGraw-Hill, c2012. ISBN 0071773088. USUNIER, Jean-Claude a Julie Anne LEE. Marketing across cultures. 6th ed. New York: Pearson, 2013. ISBN 9780273757733. Recommended literature: BERRY, John W. Cross-cultural psychology: research and applications. 3rd ed. New York: Cambridge University Press, 2011. ISBN 978-0-521-76212-0. HOFSTEDE, Geert H. Culture's consequences: comparing values, behaviors, institutions, and organizations across nations. 2nd ed. Thousand Oaks, Calif.: Sage Publications, c2001. ISBN 0-8039-7323-3. Poslední úprava: Rosenfeldová Jana, Mgr. Ing., Ph.D. (31.10.2022)
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Lectures, teamwork, case studies. Poslední úprava: Rosenfeldová Jana, Mgr. Ing., Ph.D. (20.02.2024)
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Course structure / main topics: Drivers and consequences of globalization Concept of national culture, typologies of Hofstede, Trompenaars and Hall Cross-cultural competence Cross-cultural negotiations Ethical behavior in the global marketplace Different conceptions of leadership, leadership in an international context Managing diversity in a global environment, diversity and transcultural competence in organisations Communicating within and between cultures, barriers in cross-cultural management communication Poslední úprava: Rosenfeldová Jana, Mgr. Ing., Ph.D. (20.02.2024)
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