The History of Media - JKM245

• Anglický název: The history of media
• Český název: Dějiny médií
• Zajišťuje: Katedra mediálních studií (23-KMS)
• Fakulta: Fakulta sociálních věd
• Platnost: od 2024
• Semestr: letní
• E-Kredity: 5
• Způsob provedení zkoušky: letní s.:kombinovaná
• Rozsah, examinace: letní s.:2/0, Zk [HT]
• Počet míst: neurčen / neurčen (neurčen)
• Minimální obsazenost: 10
• 4EU+: ne
• Virtuální mobilita / počet míst pro virtuální mobilitu: ne
• Stav předmětu: vyučován
• Jazyk výuky: čeština
• Způsob výuky: prezenční
• Poznámka: předmět je možno zapsat mimo plán; povolen pro zápis po webu; při zápisu přednost, je-li ve stud. plánu
• Garant: Györgyi Rétfalvi, Ph.D.; prof. MgA. Martin Štoll, Ph.D.
• Třída: Courses for incoming students

Anotace

This course offers a comprehensive overview of media history from a sociocultural perspective, from primary orality to secondary literacy. To be able to understand how the current new media world works, this course provides a background perspective about how these developments originated and evolved over time. Students will be able to analyze the key events and epochs in the technological and social history of media. This course basically has a European and North American focus. The theoretical background comes from Marshall McLuhan, Walter J. Ong, Eric Havelock and Asa Briggs, Peter Burke, Daniel C. Hallin and Paolo Mancini, etc.
If you would like to find out the connection between folktales’ or Homer’s epithets and the nicknames Donald Trump sticks on his political enemies, like ‘Sleepy Joe’, ‘Comrade Harris’, you can discover that too during this course.
The course delivered in English.

Poslední úprava: Rétfalvi Györgyi, Ph.D. (13.01.2025)

Cíl předmětu

The aim of the course is to give an overall, brief picture about the historical milestones of the history of media. Students will be able to understand the key events and epochs in the technological and social history of media.

Poslední úprava: Rétfalvi Györgyi, Ph.D. (13.01.2025)

Podmínky zakončení předmětu

10% Book review 2 pages

30% Group presentation

60% Written on the spot essay exam

Poslední úprava: Rétfalvi Györgyi, Ph.D. (13.01.2025)

Literatura

Obligatory readings:

Arnold, K. (2020b). The Handbook of European Communication history. John Wiley et Sons, Inc.

Briggs, A., & Burke, P. (2018). A social history of the media: From Gutenberg to the internet. Polity Press.

Hallin, D. C., & Mancini, P. (2004). Comparing Media Systems. pp. 87-248.

Ong, W. J. (1988). Orality and literacy: The technologizing of the word. Methuen. pp. 16-57, 

 

Recommended readings:

Bignell, J., & Fickers, A. (2009). A European television history. Wiley-Blackwell.

Castells, M. (2019). Rupture: The crisis of liberal democracy. Polity Press.

Eisenstein, E. L., & Cox, J. (2021). The Printing Revolution in early modern Europe. Tantor Media, Inc.

Havelock, E. A. (2005). The Muse learns to write: Reflections on Orality and literacy from antiquity to the present. Yale University Press.

McLuhan, M. (1970). Counterblast. Rapp and Whiting Limited.

Poslední úprava: Rétfalvi Györgyi, Ph.D. (13.01.2025)

Metody výuky

Offline frontal presentation with interactive discussions and presentation by the students. 

Poslední úprava: Rétfalvi Györgyi, Ph.D. (13.01.2025)

Sylabus

1. 1. Introduction: defining media and mass media and the historical periods of mass communication and mass self-communication
   2. The primary orality, or the first period of the pre-Gutenberg galaxy
   3. Primary literacy, alphabet and the effects of handwriting and the invention of printing press
   4. Gutenberg Galaxy, the rise of printing press, newspapers
   5. Telecommunication and the birth of radio and the brief history of photography
   6. Secondary orality: radio as a medium and the rebirth of mnemonic formulas
   7. Brief history of film as a medium of mass communication
   8. Television and the continuation of secondary orality
   9. Media systems, the polarized pluralist, the democratic corporatist and the liberal model
   10. Secondary literacy, post McLuhan galaxy: mainstream online media
   11. The effects of digitalization and media convergence, from mass communication to mass self-communication
   12. Streaming platforms

Poslední úprava: Rétfalvi Györgyi, Ph.D. (13.01.2025)