This course introduces undergraduate students to the principles and practices of science communication (SciCom) and research exploitation, with a focus on children and young people. Science Communication (SciCom) is a priority in European Commission research policy and funding. Aligned with the UN Sustainable Development Goals 2030, this module explores the public-friendly communication of science and the exploitation of research results with a direct impact on society and the economy while emphasizing the importance of SciCom outputs and tangible exploitable results from research projects. By focusing on children and young people, the course specifies in preparation of the students to effectively communicate scientific concepts to younger audiences, fostering a greater public understanding of science from an early age. Using the ENCOUNTER project as a primary case study, the course emphasizes foundational skills in communicating scientific research to various audiences, especially younger demographics, and understanding the economic and societal impact of research exploitation. Overall, this practical hands-on module is designed to be block-taught, incorporating a high level of creativity and practical engagement in producing SciCom outputs. By including experiential learning and innovative approaches, the module equips students with the skills and knowledge necessary to effectively explore various modes and forms of SciCom. And to design and produce various SciCom and research exploitation outputs while engaging with real scientific projects.
Poslední úprava: Javornicky Brumovská Tereza, Mgr., M.A., Ph.D. (03.09.2024)
Cíl předmětu - angličtina
LEARNING OUTCOMES
Knowledge and understanding
Understand the significance of science communication and research exploitation in the context of EU research policies.
Identify, analyse and evaluate different modes and forms of science communication and research exploitation in various contexts.
Recognize the role of research exploitation and its societal impact.
Skills and abilities
Develop skills in various forms of science communication, including digital media, public speaking, and written communication
Create diverse SciCom outputs, including digital, written, and oral formats that effectively communicate scientific information
Design and execute exploitation plans for research results, including commercialization strategies.
Poslední úprava: Javornicky Brumovská Tereza, Mgr., M.A., Ph.D. (03.09.2024)
Podmínky zakončení předmětu - angličtina
Assessment
Participation in workshops and practical sessions (20%)
Creation of various SciCom outputs as per instruction (blogs, articles, videos) (40%)
Development and presentation of a comprehensive SciCom strategy with final project implementation and reflection (40%)
Type of Instruction
Lectures: Introduction to key concepts and frameworks.
Seminars: Discussions and analysis of case studies and literature.
Workshops: Practical sessions for developing SciCom skills.
Group Projects: Collaborative work on SciCom outputs.
Individual Exercises: Basic tasks to develop personal SciCom skills
Session structure
Each session includes interactive lectures, seminars, and practical workshops.
Sessions are designed to be hands-on, with students actively participating in creating SciCom outputs.
Guest lectures and case studies from EU-funded projects are integrated to provide real-world insights.
Poslední úprava: Javornicky Brumovská Tereza, Mgr., M.A., Ph.D. (03.09.2024)
Sylabus - angličtina
Contents
Introduction to Science Communication and Research Exploitation for Sustainable Science
Modes and Forms of Science Communication. Theoretical Foundations
EU-Level Approaches to Science Communication and Research Exploitation. Case Studies from EU Projects
Written and Oral Communication in Science
Digital Media and Visual Communication Tools in SciCom
Communicating Science to Children and Youth
Public Engagement and Science Communication: Third role of the Higher Educational and Research Institutions in Social Responsibility and Sustainability of Science
Science Exploitation for Direct Economic and Social Impact
Evaluating Impact of SciCom and Exploitation Strategies in Research Projects
Experiential Learning Group Projects I.: Creating SciCom Outputs
Experiential Learning Group Projects II.: Creating SciCom Outputs
Assessment: Final Presentations and Reflection
Module structure
Session 1: Introduction to Science Communication and Research Exploitation for Sustainable Science
Overview of sustainable science and its societal importance.
Introduction to science communication: definitions, goals, and audiences.
Case studies of effective science communication in sustainability.
Session 2: Modes and Forms of Science Communication. Theoretical Foundations
Communication theories relevant to SciCom.
The role of media in science communication.
Ethical considerations in communicating science.
Session 3: EU-Level Approaches to Science Communication and Research Exploitation. Case Studies from EU Projects
Overview of EU frameworks and initiatives in SciCom (e.g., Horizon Europe and Horizon BOOSTER).
Case studies of EU-funded projects with significant and successful SciCom components.
Guest lecture from an expert involved in an EU science communication project.
Session 4: Written and Oral Communication in Science. Communicating Complex Information
Written communication: articles, blogs, policy briefs.
Oral communication: presentations, public speaking, debates.
Strategies for simplifying complex scientific information.
Translating technical reports into accessible content.
Session 5: Digital Media and Visual Communication Tools in SciCom
Guest lecture from a digital media expert in SciCom
Creating effective digital content (videos, podcasts), engaging non-expert audiences.
Producing and editing digital media.
Session 6: Communicating Science to Children and Youth
Developing educational SciCom materials for younger audiences based on research finding.
Emphasizes and develop awareness on age-appropriate communication strategies.
Session 7: Public Engagement and Science Communication: Third role of the Higher Educational and Research Institutions in Social Responsibility and Sustainability of Science
Importance of public engagement in science.
Methods for engaging with the public and stakeholders.
Open Science: FAIR Principles, Methods and Modes in EU Standards
Case studies: Learning outputs of EU research projects, Service-learning in HEI, SciCom events, programmes and interventions in the EU context
Planning, organising and participating in public engagement events.
Session 8: Science Exploitation for Direct Economic and Social Impact
Introduction to research exploitation and its forms
Forms of science exploitation in the EU projects – case studies and examples of exploitation plans and outputs
Connecting SciCom with economic impacts.
Session 9: Evaluating Impact of SciCom and Exploitation Strategies in Research Projects
Evaluation of different SciCom forms and science exploitation outputs
Measuring impact of the SciCom and exploitation strategies in research projects
Horizon Europe SciCom and Exploitation policy and guidelines
Session 10 and 11: Experiential Learning Group Projects: Creating SciCom Outputs
Developing exploitation plans for scientific findings.
Developing Comprehensive SciCom Strategies for selected projects.
Presentation and peer review of strategies with feedback and refinement session.
Session 12: Final Project: Presentation and Reflection
Implementing the developed SciCom strategies.
Final presentations of SciCom outputs.
Reflection on learning outcomes and experiences.
Poslední úprava: Javornicky Brumovská Tereza, Mgr., M.A., Ph.D. (03.09.2024)
