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Předmět, akademický rok 2025/2026
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Intercultural Communication Management - JKM137
Anglický název: Intercultural Communication Management
Český název: Mezikulturní komunikace
Zajišťuje: Katedra mediálních studií (23-KMS)
Fakulta: Fakulta sociálních věd
Platnost: od 2025
Semestr: oba
E-Kredity: 5
Rozsah, examinace: 1/1, Zk [HT]
Počet míst: zimní:40 / 40 (40)
letní:neurčen / neurčen (40)
Minimální obsazenost: 10
4EU+: ne
Virtuální mobilita / počet míst pro virtuální mobilitu: ne
Stav předmětu: vyučován
Jazyk výuky: angličtina
Způsob výuky: prezenční
Poznámka: předmět je možno zapsat mimo plán
povolen pro zápis po webu
při zápisu přednost, je-li ve stud. plánu
předmět lze zapsat v ZS i LS
Garant: Dr. phil. habil. Ulrike Lütke Notarp, Ph.D.
Vyučující: Dr. phil. habil. Ulrike Lütke Notarp, Ph.D.
Třída: Courses for incoming students
Neslučitelnost : JJM233
Je neslučitelnost pro: JJM233
Anotace - angličtina
The seminar focuses on acquiring and developing intercultural communication competences. In the beginning we aim to improve our cultural sensitivity by developing an attitude that sees diversity as an opportunity rather than a danger. We try to analyze and understand our own cultural and communicative specific behavior, search for and explain cultural differences.
In the second part students get acquainted with Geert Hofstede´s concept of "Cultural dimensions". We use this concept as theoretical framework that allows taking the bird-perspective on intercultural encounters.
The third part of the seminar is dedicated to practical exercises such as interactive communicative games, role plays, discussion of case studies or teamwork, through which we try to improve our communicative competences. The question is what we can change about our "normal" communication behavior in order to be successful in intercultural communication situations.




Poslední úprava: Lütke Notarp Ulrike, Dr. phil. habil., Ph.D. (01.02.2026)
Cíl předmětu - angličtina

The seminar focuses on acquiring and developing intercultural communication competences.

The seminar is not primarily concerned with the acquisition of theoretical knowledge, but rather with the acquisition of practical skills in intercultural communication situations. Students should therefore be ready to actively participate in role-playings, participate in discussions and teamwork.

Poslední úprava: Lütke Notarp Ulrike, Dr. phil. habil., Ph.D. (01.02.2026)
Podmínky zakončení předmětu - angličtina

- Regular and active participation in class (maximum of 3 absences)

- Presentation of your home culture and country (in national groups) (20% of final grade)

- Active participation in interactive communication games, role-playing, discussion of case studies, teamwork (15% of final grade)

- Entry in the Transformative Culture Learning Journal (5% of the final grade)

- Final exam: Oral exam in groups of four students (60% of the final grade)

Poslední úprava: Lütke Notarp Ulrike, Dr. phil. habil., Ph.D. (01.02.2026)
Literatura - angličtina

All texts and exercises we use in class will be uploaded to SIS.

HODGES PERSELL, C.  Understanding Society. An Introduction to Sociology, p. 83-101. New York: New York University, 1987

HOFSTEDE, G. - HOFSTEDE, G. J. - MINKOV, M. Cultures and Organizations: software of the mind: intercultural cooperation and its importance for survival. New York: Mc Graw-Hill, 2010

THOMAS, A., KINAST, E.-U., SCHROLL-MACHL, S. (editors). Handbook of Intercultural Communication and Cooperation. Volume 1: Basics and Areas of Application. Göttingen: Vandenhoek & Ruprecht, 2010. file:///C:/Dokumente/Interkulturelle%20Kompetenz/Interkult-Komm-engl/A%20Thomas%20Handbook%20of%20intercultural%20communication.pdf

VINKEN, H. - SOETERS, J. - ESTER, P. Cultures and Dimensions. Classic perspectives and new opportunities in ‛dimensionalist’ cross-cultural studies. In H. Vinken et al. (Hrsg.), Comparing CulturesDimensions of Culture in a Comparative Perspective. S. 5-27. Leiden in the Nether­lands: Koninklijke Brill, 2004

Web-Links:

Hofstede about Culture  https://www.youtube.com/watch?v=wdh40kgyYOY 

Identity https://www.youtube.com/watch?v=zQj1VPNPHlI&list=PLQvFZ16QYK_ovcyej9kTjCrsg0mnS3oaJ&index=2 

Power Distance   https://www.youtube.com/watch?v=DqAJclwfyCw

Gender  https://www.youtube.com/watch?v=Pyr-XKQG2CM&list=PLQvFZ16QYK_ovcyej9kTjCrsg0mnS3oaJ&index=3

Truth  https://www.youtube.com/watch?v=fZF6LyGne7Q&index=4&list=PLQvFZ16QYK_ovcyej9kTjCrsg0mnS3oaJ 

Virtue https://www.youtube.com/watch?v=H8ygYIGsIQ4&index=5&list=PLQvFZ16QYK_ovcyej9kTjCrsg0mnS3oaJ 

Compare cultures https://www.hofstede-insights.com/product/compare-countries/

Additional literature:

Schwartz, Shalom (1994). Beyond Individualism/Collectivism: New Cultural Dimensions of Values. In U. Kim, H. C. Trian­dis, C. Kagitcibasi, S. C. Choi and G. Yoon (Hrsg.),  Indi­vidualism and Collectivism: Theory, Method and Applicati­ons. (Cross-Cultural Research and Methodology Series Band 18). Thousand Oaks CA, London, New Delhi.

Triandis, Harry C. (2004). Dimensions of culture beyond Hof­stede. In Henk Vinken, Joseph Soeters & Peter Ester (Hrsg.), Comparing Cultures. Dimensions of Culture in a Comparative Perspective. p. 28-42. Leiden in the Nether­lands. Koninklijke Brill.

Trompenaars, F. and C. Hampden-Turner (1997). Riding the waves of culture : understanding cultural diversity in business. London, Nicholas Brearley.

Poslední úprava: Lütke Notarp Ulrike, Dr. phil. habil., Ph.D. (01.02.2026)
Metody výuky - angličtina
  • The class follows an interactive approach.
  • Students should actively take part in class discussions.
  • Role-playings and discussions in multi-national teams are very useful to experience cultural differences. Students should actively take part in them.
Poslední úprava: Lütke Notarp Ulrike, Dr. phil. habil., Ph.D. (01.02.2026)
Požadavky ke zkoušce - angličtina

Oral exam   (60% of final grade)

The oral exam takes place in groups of four students. The exam lasts approximately 50 minutes per group.

Exam content:

1) Knowledge test: Each participant receives a task that they complete and answer independently.

2) Performance test: Discussion in which each participant contributes their intercultural knowledge and skills.

Assessment: The factual accuracy of the answers (part 1) and the ability to communicate in an interculturally competent manner (part 2) will be assessed.

Preparation: Learning materials: Reading material and discussions in class, as well as the literature from the reading list.

The overall evaluation of performance is based on a percentage scale in the following range:

100 - 91: A (superb, excellent performance with only minor faults)

81 - 90: B (very good, above average performance but with some faults)

71 - 80: C (good, overall good performance with some significant faults)

61 - 70: D (satisfactory, acceptable performance, but with significant faults)

51 - 60: E (sufficient, performance meets minimum requirements)

50 - 0: F

Poslední úprava: Lütke Notarp Ulrike, Dr. phil. habil., Ph.D. (01.02.2026)
Sylabus - angličtina

1. Introduction - Awareness of cultural differences

"Culture as mental programming"

2. “Cultural Values Map of Europe” - Video

3. Presentation of one´s own country and culture 

4. The concept of "Cultural Standards" by A. Thomas

Culturally determined behavior in different situations

5. Observation - Description - Interpretation - Evaluation in cross-cultural encouters

What intercultural communicative competence comprises

6. The concept of Cultural dimensions by Geert Hofstede I: Presentation & application in practical exercises

7. The concept of Cultural dimensions by Geert Hofstede II: Presentation & application in practical exercises

8. The concept of Cultural dimensions by Geert Hofstede III: Presentation & application in practical exercises

9. Awareness exercises I: Case studies: Analysis and Discussion

10. Role-Playing

11. Awareness exercises II: Case studies: Analysis and Discussion

12. Debriefing, Repetition

13. Final exam: Oral exam

Poslední úprava: Lütke Notarp Ulrike, Dr. phil. habil., Ph.D. (01.02.2026)
 
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