PředmětyPředměty(verze: 901)
Předmět, akademický rok 2022/2023
Intercultural Communication Management - JKM137
Anglický název: Intercultural Communication Management
Zajišťuje: Katedra mediálních studií (23-KMS)
Fakulta: Fakulta sociálních věd
Platnost: od 2021
Semestr: oba
E-Kredity: 5
Rozsah, examinace: 1/1 Zk [hodiny/týden]
Počet míst: zimní:15 / 15 (31)
letní:neurčen / neurčen (31)
Minimální obsazenost: 10
Virtuální mobilita / počet míst: ne
Stav předmětu: vyučován
Jazyk výuky: angličtina
Způsob výuky: prezenční
Poznámka: předmět je možno zapsat mimo plán
povolen pro zápis po webu
při zápisu přednost, je-li ve stud. plánu
předmět lze zapsat v ZS i LS
Garant: Ulrike Lütke Notarp, Ph.D.
Vyučující: Ulrike Lütke Notarp, Ph.D.
Třída: Courses for incoming students
Neslučitelnost : JJM233
Je neslučitelnost pro: JJM233
Termíny zkoušek   Rozvrh   Nástěnka   
Anotace - angličtina
Poslední úprava: Ulrike Lütke Notarp, Ph.D. (24.01.2022)
The seminar focuses on acquiring and developing intercultural communication competences. By improving our cultural sensitivity we will develop an attitude that sees diversity as an opportunity rather than a danger. We try to analyze and understand our cultural and communicative specific behavior, search for and explain cultural differences.
In the second part students get acquainted with Geert Hofstede´s concept of "Cultural dimensions". Students present central aspects of this concept in form of group-presentations (powerpoint). The presentations serve as a basis for further discussion in class.
In the third part of the seminar we develop a more conscious communicative behavior by means of discussing "case studies", teamwork and role-playings. It will be asked, what we should change in our "normal" communicative behavior in order to succeed in intercultural communication situations.

Cíl předmětu - angličtina
Poslední úprava: Ulrike Lütke Notarp, Ph.D. (24.01.2022)

The seminar focuses on acquiring and developing intercultural communication competences.

The seminar is not primarily concerned with the acquisition of theoretical knowledge, but rather with the acquisition of practical skills in intercultural communication situations. Students should therefore be ready to actively participate in role-playings, participate in discussions and present a (theoretical) concept of culture in class.

Podmínky zakončení předmětu - angličtina
Poslední úprava: Ulrike Lütke Notarp, Ph.D. (14.04.2022)

- regular and active participation in class (maximum 3 times of absence), (20% of final grade)

- presentation of your home culture and country

- group presentation of a theoretical concept of culture (10% of final grade)

- midterm test (30% of final grade)

- role playing

- final exam (40% of final grade)

Literatura - angličtina
Poslední úprava: Ulrike Lütke Notarp, Ph.D. (24.01.2022)

All texts and exercises we use in class will be uploaded to SIS.

HODGES PERSELL, C.  Understanding Society. An Introduction to Sociology, p. 83-101. New York: New York University, 1987

HOFSTEDE, G. - HOFSTEDE, G. J. - MINKOV, M. Cultures and Organizations: software of the mind: intercultural cooperation and its importance for survival. New York: Mc Graw-Hill, 2010

THOMAS, A. Kultur und Kulturstandards. In THOMAS, A. - KINAST, U. - SCHROLL-MACHL, S. (Hrsg.), Handbuch interkulturelle Kommunikation und Kooperation. Band 1: Grundlagen und Praxisfelder (S. 19-31). Göttingen: Vandenhoek und Ruprecht, 2003

VINKEN, H. - SOETERS, J. - ESTER, P. Cultures and Dimensions. Classic perspectives and new opportunities in ‛dimensionalist’ cross-cultural studies. In H. Vinken et al. (Hrsg.), Comparing CulturesDimensions of Culture in a Comparative Perspective. S. 5-27. Leiden in the Nether­lands: Koninklijke Brill, 2004


Additional literature:

Romani, Laurence; Primecz, Henriett; Bell, Roger. (2014). There is nothing so practical as four good theories. In Bettina Gherke, Marie-Therese Claes (ed.) Global Leadership Practices: A Cross Cultural Management Perspective. Basingstoke. https://www.researchgate.net/publication/311943053_There_is_Nothing_so_Practical_as_Four_Good_Theories

Schwartz, Shalom (1994). Beyond Individualism/Collectivism: New Cultural Dimensions of Values. In U. Kim, H. C. Trian­dis, C. Kagitcibasi, S. C. Choi and G. Yoon (Hrsg.),  Indi­vidualism and Collectivism: Theory, Method and Applicati­ons. (Cross-Cultural Research and Methodology Series Band 18). Thousand Oaks CA, London, New Delhi.

Triandis, Harry C. (2004). Dimensions of culture beyond Hof­stede. In Henk Vinken, Joseph Soeters & Peter Ester (Hrsg.), Comparing Cultures. Dimensions of Culture in a Comparative Perspective. p. 28-42. Leiden in the Nether­lands. Koninklijke Brill.

Trompenaars, F. and C. Hampden-Turner (1997). Riding the waves of culture : understanding cultural diversity in business. London, Nicholas Brearley.

Metody výuky - angličtina
Poslední úprava: Ulrike Lütke Notarp, Ph.D. (24.01.2022)
  • Students present their home country in short video presentations.
  • Students present a theoretical concept of culture in form of a power point presentation.
  • Presentations and case studies serve as basis for discussion in class. Students should actively take part in these discussions.
  • Role-playings and discussions in multi-national teams are very useful to experience cultural differences. Students should actively take part in them.
Požadavky ke zkoušce - angličtina
Poslední úprava: Ulrike Lütke Notarp, Ph.D. (24.01.2022)

Knowledge of the literature on individual lectures and seminars.

The overall evaluation of performance is based on a percentage scale in the following range:

100 - 91: A (superb, excellent performance with only minor faults)

81 - 90: B (very good, above average performance but with some faults)

71 - 80: C (good, overall good performance with some significant faults)

61 - 70: D (satisfactory, acceptable performance, but with significant faults)

51 - 60: E (sufficient, performance meets minimum requirements)

50 - 0: F

Sylabus - angličtina
Poslední úprava: Ulrike Lütke Notarp, Ph.D. (24.01.2022)

1. Introduction - Awareness of cultural differences

"Culture as mental programming" (G. Hofstede)

2. “Cultural Values Map of Europe” - Video

3. Presentation of one´s own country and culture 

4. The concept of "Cultural Standards" by A. Thomas

5. Culturally determined behavior in different situations

6. Hofstede´s cultural dimensions: I Team presentations in plenary

7. Hofstede´s cultural dimensions: II Team presentations in plenary

Online Midterm test on Moodle

8. Awareness exercises I: Case studies: Analysis and Discussion

9. Role-Playing

10. Awareness exercises II: Case studies: Analysis and Discussion

11. Awareness exercises III: Case studies: Analysis and Discussion

12. Debriefing, Repetition



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