Sustainable Consumption - JKB234

• Anglický název: Sustainable Consumption
• Český název: Udržitelná spotřeba
• Zajišťuje: Katedra marketingové komunikace a public relations (23-KMKPR)
• Fakulta: Fakulta sociálních věd
• Platnost: od 2025
• Semestr: letní
• E-Kredity: 3
• Způsob provedení zkoušky: letní s.:
• Rozsah, examinace: letní s.:1/1, KZ [HT]
• Počet míst: 20 / 20 (20)
• Minimální obsazenost: neomezen
• 4EU+: ne
• Virtuální mobilita / počet míst pro virtuální mobilitu: ne
• Stav předmětu: vyučován
• Jazyk výuky: angličtina
• Způsob výuky: prezenční
• Poznámka: předmět je možno zapsat mimo plán; povolen pro zápis po webu; při zápisu přednost, je-li ve stud. plánu
• Garant: Angga Ariestya, M.Sc.
• Vyučující: Angga Ariestya, M.Sc.
• Třída: Courses for incoming students

Anotace

Course Description:
Sustainable Development Goal 12 aims at responsible consumption and production. In this regard, sustainable consumption is pivotal as part of Sustainable Development Goals (SDGs). However, many antecedent variables can affect sustainable consumption, such as information, values, norms, media, etc. Effective communication plays a crucial role in shaping sustainable consumption. Nevertheless, there is still a lack of understanding regarding how the academic literature scrutinize sustainable consumption from the perspective of communication study, even if there is an increasing amount of research on communication in relation to consumption behaviour.
This course provides students an interdisciplinary discipline perspective on how communication and sustainable consumption are intertwined. The course covers current discourses and material practices around sustainable consumption, emphasizing on how social practices and interaction can shape sustainable consumption in community or even society. To elaborate, the course topics will encompass slow fashion, slow food, minimalism, or other everyday politics in relation to social movements and campaigns.

Poslední úprava: Ariestya Angga, M.Sc. (02.02.2026)

Cíl předmětu

Students understand the psychological and sociological communication approaches to sustainable consumption. They will be able to explain what factors shape sustainable consumption in society from the perspective of communication studies.

Poslední úprava: Ariestya Angga, M.Sc. (02.02.2026)

Podmínky zakončení předmětu

Students must do some assignments and exam to pass the course. The assignments consist of review of articles and campaign project. Students will get articles to review maximum 3 pages including their own critical analysis. The campaign project needs to consist of a maximum of 15 pages long document, containing a situation analysis, problem statement (related to sustainable consumption issues), theoretical framework, and visualization of the campaign. There are four topics for the campaign project, namely:

•        Slow fashion movement;
•        Slow food movement;
•        Boycotting vs “buy”cotting;
•        Minimalism.

All assignments will be done in group and presented in the class meeting based on schedule.

Grading system:

• Participation /Attendance: 10% of grade
• Review of articles: 20% of grade
• Campaign project: 30% of grade
• Final exam: 40% of grade
• ECTS graduating system:  0-50 % = F, 51-60 % = E, 61-70 % = D, 71-80 % = C, 81-90 % = B, 91%-100% = A

Poslední úprava: Ariestya Angga, M.Sc. (02.02.2026)

Literatura

References:

•  Bourdieu, P. (1980). The Logic of Practice. Stanford University Press.
•  Bourdieu, P. (2010). Distinction: A Social Critique of the Judgement of Taste (2nd ed.). Taylor & Francis.
•  Middlemiss, L. (2018). Sustainable Consumption: Key Issues (1st ed.). Routledge.
•  Shove, E., Pantzar, M., & Watson, M. (2012). The dynamics of social practice: Everyday life and how it changes. SAGE Publications Ltd
• Warde, A. (2017). Consumption: A sociological analysis. Palgrave Macmillan London.

Additional references:

•  Čapienė, A., Rūtelionė, A., & Krukowski, K. (2022b). Engaging in Sustainable Consumption: Exploring the Influence of Environmental Attitudes, Values, Personal Norms, and Perceived Responsibility. Sustainability, 14(16), 10290. https://doi.org/10.3390/su141610290
•  Čapienė, A., Rūtelionė, A., & Tvaronavičienė, M. (2021). Pro-Environmental and Pro-Social Engagement in Sustainable Consumption: Exploratory Study. Sustainability, 13(4), 1601. https://doi.org/10.3390/su13041601
• Geiger, S. M., Fischer, D., & Schrader, U. (2018). Measuring What Matters in Sustainable Consumption: An Integrative Framework for the Selection of Relevant Behaviors. Sustainable Development, 26(1), 18–33. https://doi.org/10.1002/sd.1688
• Goldsmith, E.B. (2015). Social Influence and Sustainable Consumption. Springer.
• Haenfler, R., Johnson, B., & Jones, E. (2012). Lifestyle Movements: Exploring the Intersection of Lifestyle and Social Movements. Social Movement Studies, 11(1), 1–20. https://doi.org/10.1080/14742837.2012.640535
• Mandujano, G.G., Vergragt, P., and Fischer, D. (2021). Communicating Sustainable Consumption. In Weder, F., Krainer, L., and Karmasin, M (eds). The Sustainability Communication Reader: A Reflective Compendium. Springer.
• Muthu, S.S. (2019). Consumer Behaviour and Sustainable Fashion Consumption. Springer.
• Wahlen, S., & Laamanen, M. (2015). Consumption, lifestyle and social movements. International Journal of Consumer Studies, 39 (5), 397-403. https://doi.org/10.1111/ijcs.12237

Poslední úprava: Ariestya Angga, M.Sc. (02.02.2026)

Požadavky ke zkoušce

The final exam will be an essay in which students write and discuss a case study of specific issues in sustainable consumption, consisting of introduction, problem statement, theoretical framework, discussion, and conclusion. The essay requires data and academic references written by following with APA style 7^th edition. Maximum pages of essay are 8 pages long with no minimum of pages.

Poslední úprava: Ariestya Angga, M.Sc. (02.02.2026)

Sylabus

Schedule:

Week 1: Introduction to sustainable consumption
• Sustainable consumption definition
• Consumption as behaviour and practices

Week 2: The role of information in sustainable consumption 
• Information deficit
• Persuasive communication through media

Week 3: Sustainable Consumption Behaviour (SCB)
• Dimensions of SCB
• Rational consumers and sustainability values

Week 4: Sustainable lifestyle  
• Habitus, capital, and field
• Social class & taste

Week 5: Social practice of consumption 
• Material, competence, and meaning
• Social influences (offline & online)

Week 6: Sustainable consumption as practices
• Appropriation, appreciation, acquisition
• Illusions of sovereignty and choice

Week 7: Power relation in sustainable consumption
• Political consumerism
• Collective identity

Week 8: Production-consumption relationship 
• Green consumerism
• Standards and transparency, certification and labelling 
• Critiques of green consumerism

Week 9: Slow fashion movement (case study)
Week 10: Slow food movement (case study)
Week 11: Boycotting vs “buy”cotting (case study)
Week 12: Minimalism (case study)

Use of Generative AI Tools in This Course

The use of Artificial Intelligence (AI) for the development of knowledge and learning is encouraged at many stages of the learning process. While we value technology for educational purposes, we also value originality and the retainment of knowledge, and thus using AI for assignments and examinations is strictly regulated based on level of usage. Violence of the rules will be considered an academic integrity violation. The level of AI usage is divided into two levels, as follows:

• Level 1 - No AI content is allowed in the final submission. AI may be used for brainstorming and generating ideas, and for structuring the assignment.
• Level 2 – This level covers level 1 but with more lenient rules. Content may be created using AI in a way to make improvements to the clarity or quality of the assignment, to proofread and to improve the final outcome. AI generated content is still forbidden.
• Level 3 – AI generated content is allowed.

Students will be instructed by the teacher which AI level policy applied in each case of assignment or examination.

Poslední úprava: Ariestya Angga, M.Sc. (20.02.2026)