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Giving that the global media industry is increasing preoccupied with the ways in which the current audiences engage with and move across multiple platforms, this unit will aim at preparing a new generation of cross-platform media professionals. In this both theoretically and practically focused workshop based on learning by doing pedagogy, the students will develop and produce an integrated cross-platform multimodal communication while acquiring knowledge and skills about today´s converging media landscape and their own current and potential role within it. This should set them on a path towards world-class job opportunities, successful freelancing, as well as towards an always-interesting career that blends high professionalism with playful creativity and takes advantage of emerging technologies.
THE PREVIOUS EXPERIENCE IN JOURNALISM IS STRONGLY RECOMMENDED. THE COURSE IS RECOMMENDED FOR FOREIGN STUDENTS (e.g. Erasmus). Poslední úprava: Turková Kateřina, Mgr. Ing., Ph.D. (19.03.2024)
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The multimodal communication the students will produce and disseminate with and through distinct media technologies will include visual, audio-visual as well as textual messages and stories in varying media formats. Poslední úprava: Turková Kateřina, Mgr. Ing., Ph.D. (12.02.2024)
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Recommended literature: AUSLANDER, P. – LIVENESS. Performance in a Mediatized Culture. Routledge, 1999. BAUDRILLARD, J.. Simulacra & Simulation. University of Michigan, 2000. BOSTORM, N. Superintelligence: Paths, Dangers, Strategies. 2016. BOWN, A. Enjoying It: Candy Crush and Capitalism. 2015. BROOKER, W. Hunting the Dark Knight: Twenty-First Century Batman.I. B. Tauris, 2012. DARLEY, A. Visual Digital Culture. Routledge. 2000. DONNER, J. After Access: Inclusion, Development, and a More Mobile Internet. 2015. ERIKSEN, T. Tyranny of the Moment: Fast and Slow Time in the Information Age. Pluto Press, 2001. FUERY, P. – FUERY, K. Visual Cultures and Critical Theory. Arnold. Graf, P., 2004. CHACE, C.. Surviving AI: The promise and peril of artificial intelligence. 2015 Independent report into BBC Online. HMSO: Department for Media, Culture and Sport. 2003. JERALD, J. The VR Book: Human-Centered Design for Virtual Reality. 2015. Le GRICE, M. Experimental Cinema in the Digital Age. BFI, 2001. LESSIG, L. Free Culture: The Nature and Future of Creativity. Penguin, 2004. PETERS, J. D. The Marvelous Clouds: Toward a Philosophy of Elemental Media. 2015. POMERANTZ, J. Metadata. 2015. ROSE, F. The Art of Immersion: How The Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories. W. W. Norton & Company, 2011. SEITER, E. New Technologies. In: Miller, T, ed, Television Studies. BFI, 2015. SHANAH, M. The Technological Singularity. 2015. VAN LOON, J. Media Technology: Critical Perspectives. Open University Press, 2008. WOODFALL, A. – ZEZULKOVA, M. What ‘Children’ Experience and ‘Adults’ May Overlook: Phenomenological Approaches to Media Practice, Education and Research. Journal of Children and Media – 10th anniversary special issue. 2016 Literature from the lecture on theory: Anderson, C.W., Emily Bell, and Clay Shirky (2015), “Post-Industrial Journalism: Adapting to the Present,” Geopolitics, History, and International Relations 7(2): 32–123. Deuze, M. (2005). What is journalism?: Professional identity and ideology of journalists reconsidered. Journalism, 6(4), 442–464. https://doi.org/10.1177/1464884905056815 Deuze, M. (2011). Media life. Media, Culture & Society, 33(1), 137–148. https://doi.org/10.1177/0163443710386518 Deuze, M. (2019). What Journalism Is (Not). Social Media + Society. https://doi.org/10.1177/2056305119857202 Erdal, I. J. (2011). Coming to Terms with Convergence Journalism: Cross-Media as a Theoretical and Analytical Concept. Convergence, 17(2), 213–223. https://doi.org/10.1177/1354856510397109 Haak, B.V., Parks, M., & Castells, M. (2012). The Future of Journalism: Networked Journalism. International Journal of Communication, 6, 16. Hoak, G. (2021). Covering COVID: Journalists’ Stress and Perceived Organizational Support While Reporting on the Pandemic. Journalism & Mass Communication Quarterly, 98(3), 854–874. https://doi.org/10.1177/10776990211015105 Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. NYU Press. Lugmayr, A., & Zotto, D. C. (2018). Media Convergence Handbook - Vol. 2: Firms and User Perspectives (Media Business and Innovation) (Softcover reprint of the original 1st ed. 2016 ed.). Springer. Nielsen, S. L., & Sheets, P. (2021). Virtual hype meets reality: Users’ perception of immersive journalism. Journalism, 22(10), 2637–2653. https://doi.org/10.1177/1464884919869399 Segault, A. (2018). WS.2 2018: Proceedings of the 2nd International Conference on Web Studies, p. 52–55. https://doi.org/10.1145/3240431.3240441 Poslední úprava: Nainová Victoria, Mgr. (21.02.2022)
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The students should actively participate during the lessons, read mandatory texts and articles and work in groups. The mandatory tasks as well as time plan of the lessons are specified below.
Link to the topics: https://docs.google.com/spreadsheets/d/15eddYL7lz7Qgx5A6JyQdiHGFVl-hpOCK0FaeIcRjMbw/edit#gid=0
Journalism: Critical reflection of the required reading, via a short quiz. You will be informed about the chosen article on February 26, 2024, and the quiz will take place during the lesson on March 4, 2024. (MAX 10 points) Photo gallery: 10 pictures (group work) DEADLINE: April 10, 2024 SUBMIT BY EMAIL (LINK TO GDRIVE) TO FRANTISEK.GELA@FSV.CUNI.CZ UNTIL 23:59 CET. (MAX 20 points) Social media: Presentation of the social media strategy related to the chosen topic (group work) DURING THE LESSON HELD ON April 8, 2024. (MAX 30 points) Video (TV / online report): 1 minute DEADLINE: May 8, 2024 SUBMIT BY EMAIL TO VERONIKA.MACKOVA@FSV.CUNI.CZ UNTIL 23:59 CET, IN THE CASE OF VIDEO, PLEASE SUBMIT THE VIDEO ON YOUTUBE AND SEND THE LINK BY E-MAIL. (MAX 40 points)
The classification will follow the ECTS grading system on the A-F scale. The student's total result will be given in percentages (1% = 1 point; 0-100%) and according to them the classification will be determined as follows: 0-50% = F, 51-60% = E, 61-70% = D, 71- 80% = C, 81-90% = B and 91% and more = A). All the requirements should be fulfilled by at least 50%.
Poslední úprava: Turková Kateřina, Mgr. Ing., Ph.D. (19.03.2024)
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Lessons: 19.2.2024 General information about the workshop and course organization (Kateřina Turková, Victoria Nainová) 26.2.2024 Crossplatform – introduction and theory (Victoria Nainová) 4.3.2024 Crossplatform – discussion + topics (Victoria Nainová, Kateřina Turková) 11.3.2024 How to take pictures correctly for photo galleries? (František Géla) 18.3.2024 Social media – new trends and approaches, homework (Kateřina Turková) 25.3.2024 Field work (photo reporting + social media) 8. 4. 2024 Feedback (social networks) (Kateřina Turková) 15. 4. 2024 Feedback (photo reporting) (František Géla) 22.4.2024 Video reporting – introduction and theory (Veronika Macková) 29.4.2024 Field work (video) (Veronika Macková) 6.5.2024 Consultation of filmed materials (Veronika Macková) 13.5.2024 Feedback (Video reporting) (Veronika Macková) Poslední úprava: Turková Kateřina, Mgr. Ing., Ph.D. (19.03.2024)
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