Crossplatform Media Workshop - JKB112

• Anglický název: Crossplatform Media Workshop
• Zajišťuje: Katedra žurnalistiky (23-KZ)
• Fakulta: Fakulta sociálních věd
• Platnost: od 2021
• Semestr: letní
• E-Kredity: 3
• Způsob provedení zkoušky: letní s.:
• Rozsah, examinace: letní s.:1/1, Z [HT]
• Počet míst: 15 / 15 (15)
• Minimální obsazenost: 10
• 4EU+: ne
• Virtuální mobilita / počet míst pro virtuální mobilitu: ne
• Stav předmětu: vyučován
• Jazyk výuky: angličtina, čeština
• Způsob výuky: prezenční
• Způsob výuky: prezenční
• Poznámka: předmět je možno zapsat mimo plán; povolen pro zápis po webu; při zápisu přednost, je-li ve stud. plánu
• Garant: Mgr. Veronika Macková, Ph.D.
• Vyučující: Mgr. Veronika Macková, Ph.D.; Mgr. Victoria Nainová; Mgr. Ing. Kateřina Turková, Ph.D.
• Třída: Courses for incoming students

Anotace

Poslední úprava: Mgr. Ing. Kateřina Turková, Ph.D. (16.01.2023)

Giving that the global media industry is increasing preoccupied with the ways in which the current audiences engage with and move across multiple platforms, this unit will aim at preparing a new generation of cross-platform media professionals. In this both theoretically and practically focused workshop based on learning by doing pedagogy, the students will develop and produce an integrated cross-platform multimodal communication while acquiring knowledge and skills about today´s converging media landscape and their own current and potential role within it. This should set them on a path towards world-class job opportunities, successful freelancing, as well as towards an always-interesting career that blends high professionalism with playful creativity and takes advantage of emerging technologies.

THE PREVIOUS EXPERIENCE IN JOURNALISM IS STRONGLY RECOMMENDED.

THE COURSE IS RECOMMENDED FOR FOREIGN STUDENTS (e.g. Erasmus).

Podmínky zakončení předmětu

Poslední úprava: Mgr. Ing. Kateřina Turková, Ph.D. (18.01.2023)

The multimodal communication the students will produce and disseminate with and through distinct media technologies will include visual, audio-visual as well as textual messages and stories in varying media formats.

Literatura

Poslední úprava: Mgr. Victoria Nainová (21.02.2022)

Recommended literature:

AUSLANDER, P. –  LIVENESS. Performance in a Mediatized Culture. Routledge, 1999.

BAUDRILLARD, J.. Simulacra & Simulation. University of Michigan, 2000.

BOSTORM, N. Superintelligence: Paths, Dangers, Strategies. 2016.

BOWN, A. Enjoying It: Candy Crush and Capitalism. 2015.

BROOKER, W. Hunting the Dark Knight: Twenty-First Century Batman.I. B. Tauris, 2012.

DARLEY, A. Visual Digital Culture. Routledge. 2000.

DONNER, J. After Access: Inclusion, Development, and a More Mobile Internet. 2015.

ERIKSEN, T. Tyranny of the Moment: Fast and Slow Time in the Information Age. Pluto Press, 2001.

FUERY, P. – FUERY, K. Visual Cultures and Critical Theory. Arnold. Graf, P., 2004.

CHACE, C.. Surviving AI: The promise and peril of artificial intelligence. 2015

Independent report into BBC Online. HMSO: Department for Media, Culture and Sport. 2003.

JERALD, J. The VR Book: Human-Centered Design for Virtual Reality. 2015.

Le GRICE, M. Experimental Cinema in the Digital Age. BFI, 2001.

LESSIG, L. Free Culture: The Nature and Future of Creativity. Penguin, 2004.

PETERS, J. D. The Marvelous Clouds: Toward a Philosophy of Elemental Media. 2015.

POMERANTZ, J. Metadata. 2015.

ROSE, F.  The Art of Immersion: How The Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories. W. W. Norton & Company, 2011.

SEITER, E. New Technologies. In: Miller, T, ed, Television Studies. BFI, 2015.

SHANAH, M. The Technological Singularity. 2015.

VAN LOON, J. Media Technology: Critical Perspectives.  Open University Press, 2008.

WOODFALL, A. – ZEZULKOVA, M. What ‘Children’ Experience and ‘Adults’ May Overlook: Phenomenological Approaches to Media Practice, Education and Research. Journal of Children and Media – 10th anniversary special issue. 2016

Literature from the lecture on theory:

Anderson, C.W., Emily Bell, and Clay Shirky (2015), “Post-Industrial Journalism: Adapting to the Present,” Geopolitics, History, and International Relations 7(2): 32–123.

Deuze, M. (2005). What is journalism?: Professional identity and ideology of journalists reconsidered. Journalism, 6(4), 442–464. https://doi.org/10.1177/1464884905056815

Deuze, M. (2011). Media life. Media, Culture & Society, 33(1), 137–148. https://doi.org/10.1177/0163443710386518

Deuze, M. (2019). What Journalism Is (Not). Social Media + Society. https://doi.org/10.1177/2056305119857202

Erdal, I. J. (2011). Coming to Terms with Convergence Journalism: Cross-Media as a Theoretical and Analytical Concept. Convergence, 17(2), 213–223. https://doi.org/10.1177/1354856510397109

Haak, B.V., Parks, M., & Castells, M. (2012). The Future of Journalism: Networked Journalism. International Journal of Communication, 6, 16.

Hoak, G. (2021). Covering COVID: Journalists’ Stress and Perceived Organizational Support While Reporting on the Pandemic. Journalism & Mass Communication Quarterly, 98(3), 854–874. https://doi.org/10.1177/10776990211015105

Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. NYU Press.

Lugmayr, A., & Zotto, D. C. (2018). Media Convergence Handbook - Vol. 2: Firms and User Perspectives (Media Business and Innovation) (Softcover reprint of the original 1st ed. 2016 ed.). Springer.

Nielsen, S. L., & Sheets, P. (2021). Virtual hype meets reality: Users’ perception of immersive journalism. Journalism, 22(10), 2637–2653. https://doi.org/10.1177/1464884919869399

Segault, A. (2018). WS.2 2018: Proceedings of the 2nd International Conference on Web Studies, p. 52–55. https://doi.org/10.1145/3240431.3240441  

Požadavky ke zkoušce

Poslední úprava: Mgr. Ing. Kateřina Turková, Ph.D. (14.03.2023)

The students should actively participate during the lessons, read mandatory texts and articles and work in groups. The mandatory tasks as well as time plan of the lessons are specified below.

 

Link to the topics: https://docs.google.com/spreadsheets/d/15eddYL7lz7Qgx5A6JyQdiHGFVl-hpOCK0FaeIcRjMbw/edit#gid=0

 

Journalism: Critical reflection of the required reading, via a short quiz. You will be informed about the chosen article on February 20, 2023, and the quiz will take place during the lesson on February 27, 2023.  (MAX 10 points)

Photo gallery: 10 pictures (group work) DEADLINE: March 22, 2023 SUBMIT BY EMAIL (LINK TO GDRIVE) TO [e-mail] UNTIL 23:59 CET. (MAX 20 points)

Social media: Presentation of the social media strategy related to the chosen topic (group work) DURING THE LESSON HELD ON April 17, 2023. (MAX 30 points)

Video (TV / online report): 1 minute DEADLINE: April 19, 2023 SUBMIT BY EMAIL TO [e-mail] UNTIL 23:59 CET, IN THE CASE OF VIDEO, PLEASE SUBMIT THE VIDEO ON YOUTUBE AND SEND THE LINK BY E-MAIL. (MAX 40 points)

 

The classification will follow the ECTS grading system on the A-F scale.

The student's total result will be given in percentages (1% = 1 point; 0-100%) and according to them the classification will be determined as follows: 0-50% = F, 51-60% = E, 61-70% = D, 71- 80% = C, 81-90% = B and 91% and more = A).

All the requirements should be fulfilled by at least 50%.

 

Sylabus

Poslední úprava: Mgr. Ing. Kateřina Turková, Ph.D. (14.03.2023)

Lessons: 

13.2.2023 General information about the workshop and course organization (Kateřina Turková, Victoria Nainová)

20.2.2023 Crossplatform – introduction and theory (Victoria Nainová)

27.2.2023  Crossplatform – discussion + topics (Victoria Nainová, Kateřina Turková)

6.3.2023 How to take pictures correctly for photo galleries? (František Géla) + Social media – new trends and approaches, homework (Kateřina Turková)

13.3.2023 Social media – new trends and approaches, homework (Kateřina Turková)

20.3.2023 Field work (photo, social media)

27.3.2023 Feedback (photo) (František Géla)

3.4.2023 Video reporting – introduction and theory (Veronika Macková)

17.4.2023 Feedback social media (Kateřina Turková) + Field work (Video reporting) 

24. 4.2023 Feedback (Video reporting) (Veronika Macková)