Study programmes
Communication Studies with specialisation in Marketing Communication and Public Relations
Study program:
Communication Studies
SP code:
Study form:
full-time
Study type:
Bachelor's
Standard duration of study in years:
3
Language of instruction:
Czech
Title:
Bc.
Title:
No
More details
SP name in English:
Communication Studies
SP name in Latin:
Studia communicationis indagandae
SP profile:
academically oriented
SP characteristics
The Communication studies are the intersection of basic socio-scientific disciplines such as sociology, political science, psychology or culturology, but also creative in the fields of literature, film, television and new media. Taking the media in all its present and past forms (as a means of communication or
tool) as the centerpiece of these intersections. Analyzing media (whether content creation or transmission, or its perception and influence) means penetrating into the field of psychology public and commercial spheres, politics, private sphere and intimacy and it also means that student is able to penetrate the mechanisms of media logic and the influence of media, cultural and creative industries.
Due to its three specializations, the program allows the candidate / student to choose which of the journeys to the media world to go to - whether to engage in the discovery of the world with journalism tools, or to build and construct the world with marketing and PR tools or to analyze the world with media studies.
tool) as the centerpiece of these intersections. Analyzing media (whether content creation or transmission, or its perception and influence) means penetrating into the field of psychology public and commercial spheres, politics, private sphere and intimacy and it also means that student is able to penetrate the mechanisms of media logic and the influence of media, cultural and creative industries.
Due to its three specializations, the program allows the candidate / student to choose which of the journeys to the media world to go to - whether to engage in the discovery of the world with journalism tools, or to build and construct the world with marketing and PR tools or to analyze the world with media studies.
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Graduate profile for the public:
The graduate demonstrates in the profundity and degree of expertise corresponding to the bachelor's degree: knowledge of social phenomena in relation to social sciences, knowledge of media types and variability in media communication in the past and present, basic knowledge of research methods and media legislation. She/he is also acquainted with the methods of analysis of the mediated social phenomena, she/he understands ethical and professional standards governing the performance of individual media professions and she/he also understands role of these professions in a given sociopolitical context. She/he is able to practically enter into media communication processes by their own creative or research activities and is aware of the impacts their actions.
Related accreditations
No related accreditations have been found
Teaching provided by
Faculty:
- Faculty of Social Sciences (FSV)
Cooperating institutions:
No
More details
Foreign university joint diploma type:
No
External department:
No
Classification
Area of education:
- Media and Communication Studies
SP structure
Specialisation:
- Marketing Communication and Public Relations
- Media Studies
- Journalism
Double-curriculum study:
No
More details
Specialisation name in English:
- Marketing Communication and Public Relations
- Media Studies
- Journalism
Specialisation name in Latin:
- Ars mercatus scrutandi atque communicationis socialis excolendae
- Disciplina nuntios transmittendi
- Ars diurnaria
Data for persons with disabilities
Contact person for persons with disability:
Mgr. Ivana Kahánková
Web page for persons with disability:
Further information about the study of persons with disability:
Personal provision
Garant SP:
- prof. MgA. Martin Štoll, Ph.D.
Study plans
Plans according to accreditation:
full-time study form with language of instruction Czech: with specialization Media Studies
full-time study form with language of instruction Czech: with specialization Journalism
full-time study form with language of instruction Czech: with specialization Marketing Communication and Public Relations
Instruction
Admission procedure requirements:
Study programme (branch) is open for applicants for the academic year
2026/2027:
- Faculty of Social Sciences - Admission procedure requirements
Admission procedure requirements in the acaademic year
2025/2026:
- Faculty of Social Sciences - Admission procedure requirements
Can be studied in combination
No combinations have been found
