Strategy of Image in the 21st Century - AFV0000392

• Anglický název: Strategy of Image in the 21st Century
• Zajišťuje: Katedra filmových studií (21-KFS)
• Fakulta: Filozofická fakulta
• Platnost: od 2022
• Semestr: letní
• Body: 0
• E-Kredity: 6
• Způsob provedení zkoušky: letní s.:
• Rozsah, examinace: letní s.:1/1, Z+Zk [HT]
• Počet míst: neurčen / neurčen (neurčen)
• Minimální obsazenost: neomezen
• 4EU+: ne
• Virtuální mobilita / počet míst pro virtuální mobilitu: ne
• Stav předmětu: vyučován
• Jazyk výuky: angličtina
• Způsob výuky: prezenční
• Způsob výuky: prezenční
• Je zajišťováno předmětem: AFV0000391
• Poznámka: předmět je možno zapsat mimo plán; povolen pro zápis po webu
• Garant: Mgr. Ondřej Tichý

Anotace

Poslední úprava: doc. PhDr. Kateřina Svatoňová, Ph.D. (03.01.2023)

In the stormy pace of communication through social media applications, the role of the image is rapidly increasing. Visualization is in the 21st century presented as the fastest instrument of information transmission to the widest audience, regardless of language and cultural differences. As a member of the EU and NATO, the Czech Republic is currently one of the frequent targets of information operations executed by foreign powers. The purpose of those information operations is to exert influence on public opinion and resulting policy decisions with the intent to ultimately affect behavior of society and political discourse of the country in ways that help achieve objectives defined. At the turn of the millennium Information space was defined as a Fifth Dimension of Warfare. Strategic communication has become one of the most important means of countering disruptive foreign information operations and the role of imagery in this field is rapidly evolving. The course will focus especially on the visual side of means in Information space.

Considering that this is currently a very dynamic field, this syllabus gives a fairly accurate portrayal of the material. With regard to the acceleration of development, additional material may be assigned or altered at any time as the semester progresses, in accordance of the needs and interests of the class.

Each two-hour class of the course will be divided into two parts. The first part, the lecture, will introduce selected theme of the week in accordance with course goals in order to deliver keywords, basic concepts and assorted theory. The second part will be discussion-based, with a mandatory screening at-teached. The class will content the screening of the week’s selected image (set of photographs or videos), which will be discussed and compared, based on experience of images that we have seen before. Selected lessons will include space for the presentation of the participants' own analyzes required to complete the course. 

Paper Policy: Completing the final presentation is required. Failure to submit the final presentation according to the deadline will result in a letter grade F for the entire course.

Cíl předmětu

Poslední úprava: doc. PhDr. Kateřina Svatoňová, Ph.D. (03.01.2023)

Throughout the semester, this course will familiarize students with a most up-to-date functional concepts of visual strategic communication and teach them to recognize, understand and interpret the current role of image.

Students will also gain a deeper appreciation of present EU and NATO approach to the strategic communication and its visual instruments, as well as qualified insight into image application techniques used in information operations executed by foreign powers.

Students will also learn how to compose complex analyses of imagery (both static and moving visualizations) and how to formulate these analyses in a logical, structured manner, using primary and secondary sources to support their argument in a proper academic fashion.

Literatura

Poslední úprava: doc. PhDr. Kateřina Svatoňová, Ph.D. (03.01.2023)

Jessikka Aro: Putin’s Trolls, On the Frontlines of Russia’s Information War against the World. London 2022.

Naja Bentzen: Foreign influence operations in the EU. Brussels 2018.

Keir Giles: Handbook of Russian Information Warfare. Roma 2016

Henry Jenkins: Confronting the Challenges of Participatory Culture: Media Education for the 21st Century. Cambridge 2009.

Walter Lippmann: Public Opinion. New York 1922. / Veřejné mínění. Praha 2015.

Scot Macdonald: Propaganda and Information Warfare in the Twenty-First Century. London 2009.

Diego A. Martin, Jacob N. Shapiro: Trends in Online Foreign Influence Efforts. Berkley 2020.

William J. T. Mitchell: What Do Pictures Want? Chicago 2004

Nicholas Mirzoeff: An Introduction to Visual Culture. London, New York 1999.

Katri Pynnöniemi, Sinikukka Saari: Hybrid influence – lesson from Finland. Brussels 2017.

Karel Řehka: Informační válka. Praha 2017.

Claire Wardle, Hossain Derakhshan: Information Disorder: Toward an interdisciplinary framework for research and policymaking. Council of Europe, 2017.

Jakob Willemo: Trends and Developments in the Malicious Use of Social Media. Riga 2019.

 

Sylabus

Poslední úprava: doc. PhDr. Kateřina Svatoňová, Ph.D. (03.01.2023)

SCHEDULE (subject to change)

 

Week 1            Strategy of image in information warfare.

Keywords: Course of Action, Hybrid Warfare, Information warfare, Strategic Communication, Strategic alignment, Theory of Reception.

 

Week 2            The role of image in strategic interests and its application in Strategic communication.

Keywords: Accountability, Consistency, Image, Imagery, Information warfare, Spirit, StratCom, Strategic victory.

 

Week 3            Deployment of image on the information battlefield.

Keywords: Cybernetic domain, Information domain, Information warfare, Permissive Environment, Social engineering, Social media, Subversion and Destabilization, Trolling.

 

Week 4            Techniques of Imagery in information domain

Keywords: Foreign influence effort, Information warfare, Physical dimension, Information dimension, Cognitive dimension, Fake news, Disinformation, Misinformation, Malinformation.

 

Week 5.           Influence of Image in Cognitive dimension

Keywords: Cognitive dimension, Cognitive capabilities, Social engineering, Social Bubble, Reflexive Control, Backfire effect.

 

Week 6.           Deepfake Phenomenon

Keywords: Artificial intelligence, Deepfake, Generative adversarial network, Image compression, Image denoising, Impersonation, Information warfare, Super-resolution.

 

Week 7.           Image as evidence

Keywords: Crimes against humanity, Evidence, Geo-location, Image, Imagery, Metadata, Satellite imagery, War crimes.

 

Week 8.           Role of image in Cross-Domain Synergy

Keywords: Cross-Domain Synergy, Information warfare, Image, ISTAR, Targeting, Orthophotography, Aerial imagery.

 

Week 9.           Image in the strategic design of love and hate.

Keywords: Arts, Cult of personality, Human values, Iconology, Image, Propaganda, Spectacle.

 

Week 10.         Visual opportunities of Participatory Culture.

Keywords: Participatory Culture, Networking, Community involvement, Chatbot.

 

Week 11.        How can an image help the truth defeat a lie? Part I.

- Students final presentation, discussion of the presented ideas.

 

Week 12.        How can an image help the truth defeat a lie? Part II.

- Students final presentation, discussion of the presented ideas.