Creaky voice in commercials: a study of functions of vocal fry in audio-visual presentation of a brand.

• Název práce v češtině: Třepená fonace v reklamách: studie funkcí třepené fonace v audiovizuální prezentaci značky.
• Název v anglickém jazyce: Creaky voice in commercials: a study of functions of vocal fry in audio-visual presentation of a brand.
• Klíčová slova: třepená fonace|chraptivá fonace|laryngealizace|komunikativní funkce|F0|HNR|H1-H2|antimodus
• Klíčová slova anglicky: creaky voice|vocal fry|laryngealization|communicative functions|F0|HNR|H1-H2|antimode
• Akademický rok vypsání: 2017/2018
• Typ práce: diplomová práce
• Jazyk práce: angličtina
• Ústav: Ústav anglického jazyka a didaktiky (21-UAJD)
• Vedoucí / školitel: doc. Mgr. Michaela Hejná, Ph.D.
• Řešitel: skrytý - zadáno a potvrzeno stud. odd.
• Datum přihlášení: 26.02.2018
• Datum zadání: 26.02.2018
• Schválení administrátorem: zatím neschvalováno
• Datum potvrzení stud. oddělením: 08.03.2018
• Datum a čas obhajoby: 26.01.2021 10:00
• Datum odevzdání elektronické podoby: 05.01.2021
• Datum proběhlé obhajoby: 26.01.2021
• Odevzdaná/finalizovaná: odevzdaná studentem a finalizovaná
• Oponenti: doc. Dr. phil. Eva Maria Luef, Mag. phil.

Zásady pro vypracování

It has been shown that creaky voice is associated with specific social meanings and emotions (e.g. Gobl & Ní Chasaide 2000), which play a significant role in commercials since they contribute to customer-brand relationship. There is also research that suggests that there is a relationship between the occurrence of creaky voice and ad efficacy (Wiener & Chartrand 2014). In this context, the present thesis aims to investigate if and how the occurrence of creaky voice correlates with communicated (social) functions in commercials. The frequency of creaky voice will be analysed across different contexts. The independent variable of primary interest is that of the communicated emotion. However, other factors that may affect the results will be taken into account; namely the speaker’s sex, the segmental environment, and the prosodic environment.
Práce bude vypracována v anglickém jazyce.

Seznam odborné literatury

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