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Tik Tok News: An analysis of users’ perception of journalistic content on Tik Tok
Název práce v češtině: Tik Tok a zprávy: Analýza vnímání novinářského obsahu na Tik Tok ze strany uživatelů
Název v anglickém jazyce: Tik Tok News: An analysis of users’ perception of journalistic content on Tik Tok
Klíčová slova: Tik Tok, vnímání uživatelů, žurnalistika na sociálních sítích, Ambient Journalism, X Journalism, žurnalistika na Tik Tok
Klíčová slova anglicky: Tik Tok news, user perception, audience research, social media journalism, Ambient Journalism, X Journalism, Journalism on Tik Tok
Akademický rok vypsání: 2021/2022
Typ práce: diplomová práce
Jazyk práce: angličtina
Ústav: Katedra žurnalistiky (23-KZ)
Vedoucí / školitel: Mgr. Veronika Macková, Ph.D.
Řešitel: skrytý - zadáno a potvrzeno stud. odd.
Datum přihlášení: 04.02.2022
Datum zadání: 04.02.2022
Datum potvrzení stud. oddělením: 04.02.2022
Datum a čas obhajoby: 13.09.2022 09:00
Místo konání obhajoby: Hollar - Smetanovo nábřeží 6,Praha 1, H011, Hollar - místn. č. 011
Datum odevzdání elektronické podoby:31.07.2022
Datum proběhlé obhajoby: 13.09.2022
Oponenti: Mgr. Ing. Kateřina Turková, Ph.D.
 
 
 
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Předběžná náplň práce
Vzhledem k velkému počtu zpravodajských serverů, které se objevují v aplikaci Tik Tok je zásadní další výzkum tohoto formátu publikování zpráv. Diplomová práce se věnuje výzkumu publika, zaměřila se na to, jak uživatelé vnímají a komentují obsah zpravodajství na Tik Toku. Autorka se ve výzkumu zaměřila na kombinaci výzkumných metod a výsledky analyzovala pomocí kvalitativní obsahové analýzy, analýzy sentimentu komentářů pod vybranými příspěvky na Tik Toku, a také hloubkovými polostrukturovanými rozhovory s dvanácti sledujícími na Tik Toku. Výsledky ukazují, že dostupnost, styl, a kreativita jsou důvodem sledovánízpravodajství na Tik Toku. Pro předloženou diplomovou práci bylo vybráno několik médií: NBC News, Washington Post, Folha de S. Paulo a Estadão. Tato studie také navrhla dva možné rámce, do kterých lze zařadit žurnalistiku na sociální síti Tik Tok: (1) Ambient Journalism (Hermida, 2010); a (2) X Journalism (Loosen, Ahva, Reimer, Solbach, Deuze a Matzat, 2020).
Předběžná náplň práce v anglickém jazyce
Considering the significant number of news outlets branching out to the Tik Tok app, more research on this format of news delivery and users' perception is crucial. Through a mixed-method study of qualitative content analysis, sentiment analysis of comments, and semi-structured interviews with 12 followers of each Tik Tok account, this study aimed at understanding how active users perceive the news on Tik Tok. The results show that the Accessibility, Style, Didactics, and Creativity resources are the ones that most encourage people to follow news on Tik Tok and in the specific media chosen for this study: Folha de S. Paulo, Estadão, NBC News, and Washington Post. This study also suggested two possible frameworks in which journalism on Tik Tok can be inserted: (1) Ambient Journalism (Hermida, 2010); and, (2) X Journalism (Loosen, Ahva, Reimer, Solbach, Deuze, and Matzat, 2020).
 
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