Užívání médií mužskými příslušníky kultury fitness

• Název práce v češtině: Užívání médií mužskými příslušníky kultury fitness
• Název v anglickém jazyce: The way of using media by the male members interested in fitness culture
• Klíčová slova: vliv médií, publikum, sociální sítě, tělesné sebepojetí, mužské tělo, maskulinita, fitness
• Klíčová slova anglicky: media influence, audience, social media, body image, man’s body, masculinity, fitness
• Akademický rok vypsání: 2020/2021
• Typ práce: diplomová práce
• Jazyk práce: čeština
• Ústav: Katedra mediálních studií (23-KMS)
• Vedoucí / školitel: doc. PhDr. Irena Reifová, Ph.D.
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 08.10.2020
• Datum zadání: 08.10.2020
• Datum a čas obhajoby: 25.06.2021 09:00
• Místo konání obhajoby: Hollar - Smetanovo nábřeží 6,Praha 1
• Datum odevzdání elektronické podoby: 28.04.2021
• Datum proběhlé obhajoby: 25.06.2021
• Oponenti: Mgr. Petra Jansa

Seznam odborné literatury

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Odborné články
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BUCCHIANERI Michaela M., SERRANO, Jamie L., PASTULA, Adrienne a Alexandra F. CORNING. Drive for muscularity is heightened in body-dissatisfied men who socially compare. Eat Disord, 2014. 22, 221–232. DOI: 10.1080/10640266.2013.874825.
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Elektronické zdroje
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Dostupné z: https://mediastudies2point0.blogspot.com/2010/03/studying-me-dia-problem-of-method-in.html

Předběžná náplň práce

Předkládaná diplomová práce pojednává o interakci mužských příslušníků kultury fitness s obsahem odkazujícím k této tematice na sociálních sítích. Práce zkoumá souvislosti mezi sledováním těchto obsahů, touhou po budování maskulinity, spokojeností mužů s vlastním tělem či představou ideálního mužského těla. Cílem této práce je nalézt odpovědi na otázky, jak si muži mediální obsahy, které mají inspirovat k vytváření návyků zdravého životního stylu, interpretují a zdali, případně jak, se tyto obsahy podílí na jejich přístupu ke kultuře fitness.
Z výzkumu vyplývá, že muži sociálním sítím přisuzují výrazný vliv na jejich pojetí fitness jako životního stylu. Hovoří o silných i slabých stránkách obsahu fitspirace, které ovlivňují vnímání jejich vlastního těla i psychickou pohodu. I když jim příspěvky
na sociálních sítích přináší motivaci ke zdokonalování sebe samého a dosahovaní lepších výsledků, obrazy maskulinity na sociálních sítích je nutí soustředit se spíše na estetickou stránku těla, množství svalové hmoty a nikoli na kvalitu života, zdraví a další benefity plynoucí z pravidelné fyzické aktivity.

Předběžná náplň práce v anglickém jazyce

This diploma thesis deals with the interaction of male members of the fitness culture with content referring to this topic on social media. The diploma thesis examines
the connections between the monitored content, the desire to build masculinity,
the satisfaction of men with their own body, or the idea of an ideal male body. The aim of this thesis is to answer the questions of how men interpret media content, which suppose to inspire the creation of healthy lifestyle habits, and whether, or how,
this content contributes to their approach to the fitness culture.
Research shows that men attribute a significant influence to social media on their concept of fitness as a lifestyle. These participants talk about the strengths and weaknesses
of the content of fitspiration, which affect the perception of their own body and mental well-being. Although, social media contributions motivate them to improve themselves and achieve better results, images of masculinity on social media force them to focus
on the aesthetics of the body, the amount of muscles rather than on the quality of life, health and other benefits from the regular physical activity.