Mediální stereotypizace a nálepkování zdravotně postižených v českých médiích a jejich dopad na publikum

• Název práce v češtině: Mediální stereotypizace a nálepkování zdravotně postižených v českých médiích a jejich dopad na publikum
• Název v anglickém jazyce: Media stereotypization and labeling of people with a disability in Czech media and its impact on the audience
• Klíčová slova: Stereotypy, rámcování, nálepkování, kvalitativní obsahová analýza, otevřené kódování, dotazníkové šetření, handicapovaní, invalidizující jazyk, narativní modely.
• Klíčová slova anglicky: Stereotypes, framing, labelling, qualitative content analysis, open coding, questionnaire, handicapped, disabling language, narrative models.
• Akademický rok vypsání: 2014/2015
• Typ práce: diplomová práce
• Jazyk práce: čeština
• Ústav: Katedra mediálních studií (23-KMS)
• Vedoucí / školitel: doc. PhDr. Alice Němcová Tejkalová, Ph.D.
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 25.07.2015
• Datum zadání: 25.07.2015
• Datum a čas obhajoby: 28.06.2016 00:00
• Datum odevzdání elektronické podoby: 13.05.2016
• Datum proběhlé obhajoby: 28.06.2016
• Oponenti: Mgr. Veronika Macková, Ph.D.

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Předběžná náplň práce

Tématem mé diplomové práce je mediální stereotypizace handicapovaných v českém zpravodajském tisku a její dopad na publikum. Toto téma vychází z předchozích poznatků v odborné literatuře ohledně opakujících se stereotypních představ, rámců a nálepek, které souvisejí s handicapovanými a objevují se nejen ve zpravodajských médiích. Práce zkoumá, jestli se tyto jevy objevují i v českých zpravodajských online a tištěných médiích. Pomocí kvalitativní obsahové analýzy byly vyhledávány zmiňované stereotypní prezentace. Konkrétně byly na základě předchozí literatury vyhledávány narativní rámce nebo modely, stereotypní rámce a nálepky, které by se v textech mohly vyskytovat. Zároveň bylo záměrem pokusit se o nalezení nových stereotypních rámců nebo nálepek, které by texty mohly obsahovat. Druhou částí analýzy je ověření skutečnosti, zda veřejnost vnímá tyto stereotypní rámce a nálepky. Tato skutečnost byla analyzována za pomocí online dotazníku.

Předběžná náplň práce v anglickém jazyce

The presented master thesis deals with the topic of stereotypical presentations of disabled people in Czech newspapers and with its impact on the audience. This topic was build on previous findings regarding repetitive stereotypical images, frames and labels of disabled which were not only studied in newspapers. The work examines whether these phenomena occur also in Czech online and printed news. Using qualitative content analysis, phenomena mentioned above were searched in randomly selected one hundred news. Precisely, based on previous literature the texts were analyzed and it was searched for narrative frames or models, stereotypical frames and labels that could be presented in texts. At the same time the intention was also to find some new frameworks or stereotypical labels analyzed texts may contain. The second part of the analysis is to verify whether the public perceives these stereotypical frames and labels of disabled people presented to them in media. This matter was analyzed using an online questionnaire.