Informační obezita v oblasti ženského zdraví: Sociální média a jejich vnímaný vliv na každodenní život mladých žen

• Název práce v češtině: Informační obezita v oblasti ženského zdraví: Sociální média a jejich vnímaný vliv na každodenní život mladých žen
• Název v anglickém jazyce: Information obesity in women's health: Social media and its perceived impact on young women's everyday lives
• Klíčová slova: Informační obezita, Ženské zdraví, Infodemie, Sociální média, Každodenní život mladých žen, (Mis)informace, Genderová zaujatost v medicíně, Focus groups
• Klíčová slova anglicky: nformation obesity, Women's health, Infodemia, Social media, Everyday life of young women, (Mis)information, Gender bias in medicine, Focus groups
• Akademický rok vypsání: 2024/2025
• Typ práce: bakalářská práce
• Jazyk práce: čeština
• Ústav: Katedra mediálních studií (23-KMS)
• Vedoucí / školitel: Nina Ortová, M.A., Ph.D.
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 04.10.2024
• Datum zadání: 04.10.2024
• Datum a čas obhajoby: 19.06.2025 09:00
• Místo konání obhajoby: Hollar, H013, 13, Hollar - místn. č. 013
• Datum odevzdání elektronické podoby: 25.04.2025
• Datum proběhlé obhajoby: 19.06.2025
• Oponenti: Mgr. Bc. Markéta Kaclová

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Předběžná náplň práce

Bakalářská práce se zabývá fenoménem informační obezity v oblasti ženského zdraví, konkrétně vnímaným vlivem sociálních médií na každodenní život z pohledu mladých žen. Cílem práce je odpovědět na otázku, jak mladé ženy popisují své zkušenosti s informační přehlceností, zejména v souvislosti se svým zdravím a jak tyto zkušenosti ovlivňují jejich každodenní život. Výzkumný rámec vychází primárně z teorií mediálních účinků. Metodologicky je práce postavena na kvalitativním výzkumu provedeném formou skupinových rozhovorů (focus groups). Výsledky analytické části práce ukazují, že mladé ženy čelí informačnímu přetížení především na sociálních médiích, (na platformách jako je Instagram nebo Tiktok), kde se prolínají ověřené zdravotní informace s komerčně motivovanými nebo jinak zavádějícími sděleními. To vede ke zmatku, nejistotě, a k pocitům frustrace u žen, které se snaží v informacích zorientovat a komplikuje jim tak rozhodovací procesy spojené s jejich zdravím. Autorka dále identifikuje strategie, jimiž se ženy snaží orientovat v online zdravotních informacích, a jak se ženy obecně snaží zabránit vlastnímu pocitu přehlcení informacemi. Závěry práce nakonec zdůrazňují potřebu podpory mediální a zdravotní gramotnosti a poukazují na důležitost kritického přístupu k mediálním obsahům.

Předběžná náplň práce v anglickém jazyce

The bachelor thesis focuses on the phenomenon of information obesity in women's health, specifically addressing the perceived impact of social media on everyday life from the perspective of young women. The aim of the thesis is to answer the question of how young women describe their experiences of information overload, particularly in relation to their health, and how these experiences affect their everyday lives. The research framework is primarily based on theories of media effects. Methodologically, the thesis is based on qualitative research conducted in the form of focus groups. The results of the analytical part of the thesis show that young women face information overload primarily on social media (on platforms such as Instagram or Tiktok), where verified health information is mixed with commercially motivated or otherwise misleading messages. This leads to confusion, uncertainty, and frustration for women trying to navigate the information, complicating their health-related decision-making processes. The author also identifies strategies women use to navigate online health information and how women generally try to avoid their own feelings of information overload. Finally, the paper concludes by emphasizing the need to promote media and health literacy and highlighting the importance of a critical approach to media content.