Anime Streaming in the Czech Republic: preferred platforms, availability and choices of the Czech anime fandom

• Název práce v češtině: Streamování anime v České republice: preferované platformy, dostupnost a volby českého fandomu anime
• Název v anglickém jazyce: Anime Streaming in the Czech Republic: preferred platforms, availability and choices of the Czech anime fandom
• Klíčová slova: Anime, streamovací platformy, Crunchyroll, Netflix, anime fandom, platformizace
• Klíčová slova anglicky: Anime, streaming platforms, Crunchyroll, Netflix, anime fandom, platformization
• Akademický rok vypsání: 2023/2024
• Typ práce: diplomová práce
• Jazyk práce: angličtina
• Ústav: Katedra mediálních studií (23-KMS)
• Vedoucí / školitel: Mgr. Miloš Hroch, Ph.D.
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 25.03.2024
• Datum zadání: 25.03.2024
• Datum a čas obhajoby: 04.02.2025 09:00
• Místo konání obhajoby: Hollar
• Datum odevzdání elektronické podoby: 07.01.2025
• Datum proběhlé obhajoby: 04.02.2025
• Oponenti: doc. Mgr. et Mgr. Jaroslav Švelch, Ph.D.

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Předběžná náplň práce

Tato diplomová práce zkoumá dostupnost sledování anime a preference diváků v České republice, přičemž se zaměřuje na platformy nejvíce oblíbené českými fanoušky anime a na faktory, které ovlivňují jejich volbu. V teoretické části práce se zabývá rolí platformizace v kulturních odvětvích a poskytuje přehled historického vývoje anime a jeho integrace do českého mediálního prostředí. Výzkum věnuje zvláštní pozornost platformě Crunchyroll a její přítomnosti v České republice jako jediné platformy zaměřené výhradně na poskytování anime obsahu. Empirická část hodnotí, zda platformizace zlepšuje dostupnost anime, a zkoumá postoje fanoušků k oficiálním streamovacím platformám ve srovnání s neoficiálními webovými stránkami. Pomocí kombinace kvantitativního dotazníkového šetření a kvalitativních rozhovorů tato diplomová práce přináší poznatky o preferencích a chování českých fanoušků anime. Cílem této diplomové práce je přispět k pochopení toho, jak platformizace ovlivňuje dostupnost a konzumaci anime v České republice, a nabídnout poznatky o vyvíjející se dynamice mezi streamovacími službami a fanouškovskými komunitami.

Předběžná náplň práce v anglickém jazyce

This master’s thesis explores anime streaming availability and viewer preferences in the Czech Republic, focusing on the platforms most favoured by Czech anime fans and the factors shaping their choices. In the theoretical part, the study examines platformization's role in cultural industries and provides an overview of anime’s historical development and its integration into the Czech entertainment landscape. The research pays deeper attention to Crunchyroll and its presence in Czech Republic as the sole platform focused on providing exclusively anime content. The empirical research evaluates whether platformization improves accessibility of anime and examines fans' attitudes toward streaming platforms versus unofficial websites. Using a combination of a quantitative survey and qualitative interviews, this thesis provides insights into Czech anime fans' preferences and behaviours. The goal of this thesis is to contribute to the understanding of how platformization influences the accessibility and consumption of anime in the Czech Republic, offering insights into the evolving dynamics between streaming services and fan communities.