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Proměna komunikace populistických krajně pravicových evropských politiků ve vztahu ke Kremlu po útoku na Ukrajinu

Název práce v češtině:	Proměna komunikace populistických krajně pravicových evropských politiků ve vztahu ke Kremlu po útoku na Ukrajinu
Název v anglickém jazyce:	The transformation of communication of populist far-right European politicans in relation to the Kremlin after the attack on Ukraine
Klíčová slova:	Populismus, politická komunikace, Matteo Salvini, Giorgia Meloni, sociální sítě, válka na Ukrajině, Rusko, Itálie
Klíčová slova anglicky:	Populism, political communication, Matteo Salvini, Giorgia Meloni, social media, war in Ukraine, Russia, Italy
Akademický rok vypsání:	2023/2024
Typ práce:	diplomová práce
Jazyk práce:	čeština
Ústav:	Katedra mediálních studií (23-KMS)
Vedoucí / školitel:	prof. PhDr. Jan Jirák, Ph.D.
Řešitel:	skrytý - zadáno vedoucím/školitelem
Datum přihlášení:	06.10.2023
Datum zadání:	31.10.2023
Datum a čas obhajoby:	04.02.2025 13:30
Místo konání obhajoby:	Hollar, H013, Hollar - místn. č. 013
Datum odevzdání elektronické podoby:	03.01.2025
Datum proběhlé obhajoby:	04.02.2025
Oponenti:	PhDr. Lenka Vochocová, Ph.D.

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Předběžná náplň práce

Tato diplomová práce se zaměřuje na analýzu populistické politické komunikace italských lídrů Mattea Salviniho a Giorgie Meloni v kontextu války na Ukrajině. Cílem práce je zkoumat, jakým způsobem oba lídři přizpůsobili své narativy a strategii v reakci na tuto geopolitickou krizi, přičemž zvláštní důraz je kladen na jejich rétoriku vůči Rusku a Vladimíru Putinovi. Práce se opírá o kvalitativní obsahovou analýzu příspěvků na sociálních sítích Facebook a Instagram, doplněnou o sekundární zdroje pro přehled aktivity na Twitteru.
Výzkum identifikoval klíčová témata, jako je migrace, energetická krize a národní identita, a odhalil rozdílné přístupy obou politiků. Matteo Salvini se zaměřil na ochranu ekonomických zájmů a zmírnění své dřívější proruské rétoriky, zatímco Giorgia Meloni konzistentně vystupovala proti ruské agresi a zdůrazňovala hodnoty národní identity a evropské solidarity. Závěry práce přispívají k hlubšímu pochopení role sociálních sítí v politické komunikaci populistických aktérů během krizových situací.

Předběžná náplň práce v anglickém jazyce

This thesis focuses on the analysis of populist political communication by Italian leaders Matteo Salvini and Giorgia Meloni in the context of the war in Ukraine. The aim of the thesis is to examine how these leaders adapted their narratives and strategies in response to this geopolitical crisis, with particular emphasis on their rhetoric toward Russia and Vladimir Putin. The study is based on a qualitative content analysis of posts on social media platforms Facebook and Instagram, supplemented by secondary sources to overview their activity on Twitter.
The research identified key topics such as migration, the energy crisis, and national identity, revealing distinct approaches taken by the two politicians. Matteo Salvini focused on protecting economic interests and softening his previously pro-Russian rhetoric, while Giorgia Meloni consistently opposed Russian aggression and emphasized the values of national identity and European solidarity. The conclusions of this thesis contribute to a deeper understanding of the role of social media in the political communication of populist actors during times of crisis.