Post-girlboss memes as a form of subversive communication within the Slovak political context

• Název práce v češtině: Post-girlboss memy jako forma subverzivní komunikace v kontextu slovenské politické situace
• Název v anglickém jazyce: Post-girlboss memes as a form of subversive communication within the Slovak political context
• Klíčová slova: Memy, online kultura, hegemonie, VTGM, karnevalismus, pop-kultura
• Klíčová slova anglicky: Memes, online culture, hegemony, VTGM, carnivalesque, pop-culture
• Akademický rok vypsání: 2022/2023
• Typ práce: diplomová práce
• Jazyk práce: angličtina
• Ústav: Katedra mediálních studií (23-KMS)
• Vedoucí / školitel: Mgr. Jan Miessler
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 29.03.2023
• Datum zadání: 29.03.2023
• Datum odevzdání elektronické podoby: 30.04.2024
• Oponenti: prof. PhDr. Jan Jirák, Ph.D.

Seznam odborné literatury

Adamson, Walter L. 1980. “HEGEMONY AND REVOLUTION: A Study of Antonio Gramsci’s Political and Cultural Theory.” Berkley, Los Angeles, London.
Bakhtin Mikhail. 1984. Rabelais and His World. Bloomington.
Börzsei, Linda K. 2013. “Makes a Meme Instead A Concise History of Internet Memes.” Utrecht University, February 2013.
Bútorová, Zora. 2009. “Twenty Years of Maturing: Slovak Women Exploring the Frontiers of Democracy.” International Journal of Politics,Culture, and Society 22 (4): 557–78. https://doi.org/10.1007/s.
Carter, Jonathan. 2016. “ENCHANTING MEMES: MEMETIC POLITICS IN THE FACE OF TECHNOCRATIC CONTROL Part of the Critical and Cultural Studies Commons, and the Speech and Rhetorical Studies Commons.” University of Nebraska-Lincoln. http://digitalcommons.unl.edu/commstuddisshttp://digitalcommons.unl.edu/commstuddiss/40.
Chen, Yan, Kate Sherren, Michael Smit, and Kyung Young Lee. 2023. “Using Social Media Images as Data in Social Science Research.” New Media and Society. SAGE Publications Ltd. https://doi.org/10.1177/14614448211038761.
Demir, Gökhan. 2019. “For a Left Populism.” Rethinking Marxism 31 (4): 541–45. https://doi.org/10.1080/08935696.2019.1650574.
Gardiner, Michael E. 2017. “Bakhtin, Boredom, and the ‘Democratization of Skepticism.’” European Legacy 22 (2): 163–84. https://doi.org/10.1080/10848770.2016.1262091.
Halaweh, Mohanad. 2018. “Integrating Social Media and Grounded Theory in a Research Methodology: A Possible Road Map.” Business Information Review 35 (4): 157–64. https://doi.org/10.1177/0266382118809168.
Harbo, Tenna Foustad. 2022. “Internet Memes as Knowledge Practice in Social Movements: Rethinking Economics’ Delegitimization of Economists.” Discourse, Context and Media 50 (December). https://doi.org/10.1016/j.dcm.2022.100650.
Heath, Helen, and Sarah Cowley. 2004. “Developing a Grounded Theory Approach: A Comparison of Glaser and Strauss.” International Journal of Nursing Studies 41 (2): 141–50. https://doi.org/10.1016/S0020-7489(03)00113-5.
Hoskin, Rhea Ashley PhD. n.d. “Femme-Inist Scholar.” Https://Www.Ashleyhoskin.ca/Home.
Householder, April Kalogeropoulos. 2015. “Girls, Grrrls, Girls.” In Feminist Theory and Pop Culture, 19–33. Rotterdam: SensePublishers. https://doi.org/10.1007/978-94-6300-061-1_2.
Jackson, Sue. 2018. “Young Feminists, Feminism and Digital Media.” Feminism and Psychology 28 (1): 32–49. https://doi.org/10.1177/0959353517716952.
Jain, Shruti. 2020. The Rising Fourth Wave: Feminist Activism and Digital Platforms in India. ORF Issue Brief No. Vol. 384. Observer Research Foundation.
Jouët, Josiane. 2018. “Digital Feminism: Questioning the Renewal of Activism.” Journal of Research in Gender Studies 8 (1): 133–57. https://doi.org/10.22381/JRGS8120187.
Keller, Jessalynn. 2015. “Girl Power’s Last Chance? Tavi Gevinson, Feminism, and Popular Media Culture.” Continuum 29 (2): 274–85. https://doi.org/10.1080/10304312.2015.1022947.
Keller, Jessalynn, Morgan Blue, Mary Celeste Kearney, Kirsten Pike, and Sarah Projansky. 2015. “Mapping New Methodological Approaches to Girls’ Media Studies: Reflections from the Field.” Journal of Children and Media. Routledge. https://doi.org/10.1080/17482798.2015.1091103.
Keller, Jessalynn, and Jessica Ringrose. 2015. “‘But Then Feminism Goes out the Window!’: Exploring Teenage Girls’ Critical Response to Celebrity Feminism.” Celebrity Studies 6 (1): 132–35. https://doi.org/10.1080/19392397.2015.1005402.
Konecki, Krzysztof Tomasz. 2011. “Visual Grounded Theory: A Methodological Outline and Examples from Empirical Work.” Revija Za Sociologiju 41 (2): 131–60. https://doi.org/10.5613/rzs.41.2.1.
Králiková, Zuzana. 2021. “Third Generation Populism in Slovakia Why Regional Definitions Matter and How Can We Interpret Post-Transition Political Trends in Young Democracies of CEE.”
Kusá, Dagmar. 2010. “The Slovak Question and the Slovak Answer: Citizenship during the Quest for National Self-Determination and after Title: Citizenship Policies in the New Europe.” Amsterdam.
Mey, Günter, and Marc Dietrich. 2017. “From Text to Image – Shaping a Visual Grounded Theory Methodology.” Historical Social Research 42 (4): 280–300.
Molina, Maria, and Sara Erlichman. n.d. “The Role of Internet Memes in Creating a Sense of Belonging and Community in an Online Setting.” Https://Www.Bellisario.Psu.Edu/Medialab/Research-Article/the-Role-of-Internet-Memes-in-Creating-a-Sense-of-Belonging-and-Community-i.
Mouffe, Chantal. 2000. “Deliberative Democracy or Agonistic Pluralism.” Wien.
———. 2013. Agonistics : Thinking the World Politically. V3.1. London, New York: Verso.
Mouffe, Chantal, and Ernesto Laclau. 2001. Hegemony and Socialist Strategy. 2nd ed. London: Verso.
Petrova, Yulia. 2021. “Meme Language, Its Impact on Digital Culture and Collective Thinking.” In E3S Web of Conferences. Vol. 273. EDP Sciences. https://doi.org/10.1051/e3sconf/202127311026.
Ruggieri, Marco. 2021. “Eco and Gramsci: Unexplored Connections in Cultural Studies.” Italian Studies 76 (4): 421–35. https://doi.org/10.1080/00751634.2021.1923177.
Scott, Jocelyne Bartram. 2023. “The Elle Woods Effect: Being ‘Girled’ While Reclaiming Girliness.” Sexualities. https://doi.org/10.1177/13634607231164714.
Shifman, Limor. 2014. “Memes in Digital Culture.” London.
Spáč, Peter. 2012. “Slovakia.” In Populis Political Parties in East- Central Europe, 227–58. Brno: Munipress.
Tasker, Yvonne, and Diane Negra. 2007. “Interrogating Postfeminism.” Durham, London.
Vered, Karen Orr, and Christèle Maizonniaux. 2017. “Barbie and the Straight-to-DVD Movie: Pink Post-Feminist Pedagogy.” Feminist Media Studies 17 (2): 198–214. https://doi.org/10.1080/14680777.2016.1178158.
Zolides, Andrew. 2022. “‘Don’t Fauci My Florida:’ Anti-Fauci Memes as Digital Anti-Intellectualism.” Media and Communication 10 (4). https://doi.org/10.17645/mac.v10i4.5588.

Předběžná náplň práce

S přihlédnutím k levicově orientovaným teoretickým pracím Gramsciho, Mouffe a Bakhtina, tato práce využívá visual grounded theory metodologii ke studiu obsahu a kontextu slovenských instagramových memů, konkrétně postgirlbossových memů. Tyto memy se vyznačují svou afinitou k levicové politice a jejich spojením se čtvrtou vlnou feministického intersekcionálního boje. S využitím populární kultury a online jazyka vytvářejí post-girlboss memy podvratnou moc, která narušuje liberálně demokratickou hegemonii Slovenska.

Předběžná náplň práce v anglickém jazyce

Taking into consideration the left-oriented theoretical works of Gramsci, Mouffe and Bakhtin, this thesis utilises visual grounded theory methodology to study the content and context of Slovak Instagram memes, specifically the post-girlboss memes. These memes are characterized by their affinity to leftist politics and their alignment with fourth wave feminist intersectional struggle. Utilizing popular culture and online language, post-girlboss memes create a subversive power that disrupts the liberal democratic hegemony of Slovakia.