From bricks to pixels and memory: An Instagram-ic multimodal analysis of the meanings upheld in the journalistic commemoration of the fall of the Berlin Wall

• Název práce v češtině: Od cihel k pixelům a paměti: Instagramová multimodální analýza významů v novinářské připomínce pádu Berlínské zdi
• Název v anglickém jazyce: From bricks to pixels and memory: An Instagram-ic multimodal analysis of the meanings upheld in the journalistic commemoration of the fall of the Berlin Wall
• Klíčová slova: Instagram; Kolektivní paměť; Pád Berlínské zdi; Sociální média; Výroční žurnalistika; Vzpomínková žurnalistika.
• Klíčová slova anglicky: Anniversary Journalism; Collective Memory; Commemorative Journalism; Digital Memory; Fall of the Berlin Wall; Instagram; Social Media.
• Akademický rok vypsání: 2022/2023
• Typ práce: diplomová práce
• Jazyk práce: angličtina
• Ústav: Katedra žurnalistiky (23-KZ)
• Vedoucí / školitel: Mgr. Sandra Lábová, Ph.D.
• Řešitel: skrytý - zadáno a potvrzeno stud. odd.
• Datum přihlášení: 15.11.2022
• Datum zadání: 15.11.2022
• Datum potvrzení stud. oddělením: 15.11.2022
• Datum a čas obhajoby: 12.09.2023 09:00
• Místo konání obhajoby: Hollar, H011, Hollar - místn. č. 011
• Datum odevzdání elektronické podoby: 26.07.2023
• Datum proběhlé obhajoby: 12.09.2023
• Oponenti: doc. Robert Silverio, Ph.D.

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Předběžná náplň práce

Pád Berlínské zdi je jednou z klíčových událostí světových dějin. S odstupem času se kolektivní paměť na tuto událost neustále přetváří. To, jak si události společnost pamatuje, je značně ovlivněno žurnalistikou. Od pádu Berlínské zdi se změnil celý svět, a to včetně oblasti komunikace. Dnes si již svět bez sociálních médií nedokážeme téměř představit. Tato diplomová práce zkoumá významy v Instagramových příspěvcích připomínajících 30. výročí pádu 9. listopadu 2019, které mají vliv na utváření kolektivní paměti. Studie využívá kritickou diskursivní analýzu v rámci které zkoumán 11 publikací ze sedmi mezinárodních médií. Výsledky práce odhalili roli geografické polohy a kulturního odstupu na to, jak média k tématu přistupují. Výzkum také identifikoval pět dominantních významů spojených s Berlínskou zdí, jako je její symbolika rozdělení a násilí, ztělesnění svobody, zobrazení bývalé NDR jako utlačovatelského státu a její pád jako synonymum pro sjednocení Německa. Mezi méně prominentní významy patří její trvalé rozdělení, komodifikace jako kulturní ikona a kontroverzní ruská účast a vliv na tento proces. Tento výzkum zdůrazňuje význam žurnalistiky jako klíčové instituce při zaznamenávání a uchovávání kolektivní paměti, zejména v digitálním věku. To je důležité zejména proto, že se do popředí politického života dostává generace, která s touto událostí nemá přímou zkušenost a spoléhá se na informační platformy.

Předběžná náplň práce v anglickém jazyce

The fall of the Berlin Wall stands as a momentous and pivotal event in world history, evoking an enduring and evolving collective memory. In this context, journalism plays an essential role in how societies remember. As the years elapsed since the breach of the border, noteworthy transformations have taken place globally, including the communications domain, wherein the integration of social media has become an indispensable aspect. Within this panorama, this research explores the meanings shaping collective memory in journalistic posts on Instagram commemorating the 30th anniversary of the Fall on 9 November 2019. The study employs Multimodal Critical Discourse Analysis to examine 11 publications from seven international media outlets. The findings show that geographic location and cultural detachment play a role in how the news organization approaches the theme and identifies five dominant meanings associated with the Berlin Wall, such as its symbolism of division and violence, the epitome of freedom, the portrayal of the former GDR as an oppressive State, and its fall as a synonym for German reunification. Less salient significances include its enduring division, commodification as a cultural icon, and the Russian participation and influence in the process. This sutdy important as a generation with no firsthand experience of the Fall comes to the fore of political life and relies on digital platforms for information.