Vnímání značky Balenciaga Generací Z v České republice

• Název práce v češtině: Vnímání značky Balenciaga Generací Z v České republice
• Název v anglickém jazyce: Perception of Balenciaga brand by Generation Z in the Czech Republic
• Klíčová slova: Generace Z, Luxusní móda, Česká republika, Balenciaga, Marketing luxusních značek, Brand
• Klíčová slova anglicky: Generation Z, Luxury Fashion, Czech republic, Balenciaga, Marketing of luxury brands, Brand
• Akademický rok vypsání: 2022/2023
• Typ práce: bakalářská práce
• Jazyk práce: čeština
• Ústav: Katedra marketingové komunikace a public relations (23-KMKPR)
• Vedoucí / školitel: doc. PhDr. Denisa Hejlová, Ph.D.
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 11.10.2022
• Datum zadání: 11.10.2022
• Datum a čas obhajoby: 20.06.2023 08:20
• Místo konání obhajoby: Hollar, H108, Hollar - místn. č. 108
• Datum odevzdání elektronické podoby: 02.05.2023
• Datum proběhlé obhajoby: 20.06.2023
• Oponenti: Mgr. Marcela Konrádová, Ph.D.

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Předběžná náplň práce v anglickém jazyce