Challenges for alternative journalism in Indonesia: A case study of Project Multatuli

• Název práce v češtině: Výzvy pro alternativní žurnalistiku v Indonésii: případová studie projektu Multatuli
• Název v anglickém jazyce: Challenges for alternative journalism in Indonesia: A case study of Project Multatuli
• Klíčová slova: Alternativní média, Veřejnoprávní média, Project Multatuli, Společensky prospěšné podnikání, Podnikání v médiích, Mediální byznys, Předplatné, Nezisková média, Indonésie
• Klíčová slova anglicky: Alternative Media, Public Service Journalism, Project Multatuli, Social Enterprise, Media Membership Model, Media Entrepreneurship, Non-profit media, Indonesia
• Akademický rok vypsání: 2021/2022
• Typ práce: diplomová práce
• Jazyk práce: angličtina
• Ústav: Katedra žurnalistiky (23-KZ)
• Vedoucí / školitel: Mgr. Jan Miessler
• Řešitel: skrytý - zadáno a potvrzeno stud. odd.
• Datum přihlášení: 04.02.2022
• Datum zadání: 04.02.2022
• Datum potvrzení stud. oddělením: 04.02.2022
• Datum a čas obhajoby: 13.09.2022 09:00
• Místo konání obhajoby: Hollar - Smetanovo nábřeží 6,Praha 1, H011, Hollar - místn. č. 011
• Datum odevzdání elektronické podoby: 01.08.2022
• Datum proběhlé obhajoby: 13.09.2022
• Oponenti: doc. PhDr. Alice Němcová Tejkalová, Ph.D.

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Předběžná náplň práce

V letech 1967 až 1998 panoval v Indonésii represivní tzv. "nový řád", kdy byla média pod kontrolou státu. Po reformách tato kontrola skončila a nastala liberalizace, vedoucí ke koncentraci, konglomerizaci a komercionalizaci médií. V tomto prostředí začala vznikat alternativní média s cílem narušit dominantní diskurz mediálního mainstreamu. Project Multatuli vznikl v roce 2021 jako první médium zaměřené na členství s misí sociálního hnutí, kterou realizoval zavedením etického a udržitelného ekonomického modelu, což je na indonéském mediálním trhu novinka. Cílem této práce je prozkoumat výzvy a strategie Projektu Multatuli a také identifikovat hlavní rozdíly vůči mainstreamovým médiím. Na základě devítí kvalitativních rozhovorů a focus group se třemi participujícími dochází práce k závěru, že Project Multatuli nese znaky jak radikálně alternativního média, tak i média sloužícího veřejnosti. Výsledky ukazují, že výzvy, kterým projekt čelí, jsou především strukturálního charakteru, zejména jde o nerozvinutou mediální infrastrukturu v zemi a nepříznivou demografickou strukturu trhu. Od mainstreamových médií odlišují projekt Multatuli strategie, jak tyto výzvy překonat, a to sociální hnutí, kolektivní kolegialní leadership a kolektivní vlastnictví.

Předběžná náplň práce v anglickém jazyce

From 1967 until 1998, Indonesia was under the New Order repressive regime where the media was heavily controlled by the state. After the reform, the tight control over media ended and media liberalization started, inciting media concentration, conglomeration, and commercialization. In this climate, alternative media in Indonesia has emerged to challenge the dominant narrative presented by mainstream media. Project Multatuli emerged in 2021 as the first membership-focused media in Indonesia, carrying the mission of the social movement, by introducing a new type of ethical and sustainable business model within the Indonesian market. The aim of this study is to investigate the challenges and strategies employed by Project Multatuli as well as to identify the main distinction compared to mainstream media outlets. Relying on 9 qualitative interviews and a focus group discussion consisting of 3 participants, Project Multatuli is found to fit the criteria of radical alternative media as well as public service media. Results show that challenges are structural, mostly due to the unprepared press infrastructure in the country and challenging market demography. Meanwhile, their strategies to overcome the challenges are what makes Project Multatuli different from mainstream media outlets. These include their social movement, collective collegial leadership, and collective ownership.