The Impact of the Weather and Other Factors on Museum Visits
| Název práce v češtině: | Vliv počasí a dalších faktorů na návštěvnost muzeí |
|---|---|
| Název v anglickém jazyce: | The Impact of the Weather and Other Factors on Museum Visits |
| Akademický rok vypsání: | 2016/2017 |
| Typ práce: | bakalářská práce |
| Jazyk práce: | angličtina |
| Ústav: | Institut ekonomických studií (23-IES) |
| Vedoucí / školitel: | doc. PhDr. Julie Chytilová, Ph.D. |
| Řešitel: | skrytý - zadáno vedoucím/školitelem |
| Datum přihlášení: | 08.05.2017 |
| Datum zadání: | 08.05.2017 |
| Datum a čas obhajoby: | 12.06.2018 09:00 |
| Místo konání obhajoby: | Opletalova - Opletalova 26, O206, Opletalova - místn. č. 206 |
| Datum odevzdání elektronické podoby: | 10.05.2018 |
| Datum proběhlé obhajoby: | 12.06.2018 |
| Oponenti: | Mgr. Matěj Opatrný, Ph.D. |
| Kontrola URKUND: | |
| Seznam odborné literatury |
| Brida, J. G., Meleddu, M., & Pulina, M. (2016). Understanding Museum Visitors’ Experience: a Comparative Study. Journal of Cultural Heritage Management and Sustainable Development, 6(1), 47–71. https://doi.org/10.1108/JCHMSD-07-2015-0025
Ambrose, T., & Paine, C. (1993). Museum Basics. ICOM in conjunction with Routledge. Pop, I. L., & Borza, A. (2016). Factors Influencing Museum Sustainability and Indicators for Museum Sustainability Measurement. Sustainability, 8(1), 101. https://doi.org/10.3390/su8010101 Spinney, J. E. L., & Millward, H. (2011). Weather Impacts on Leisure Activities in Halifax, Nova Scotia. International Journal of Biometeorology, 55(2), 133–145. https://doi.org/10.1007/s00484-010-0319-z Verdaasdonk, H., van Rees, C. J., Stokmans, M., van Eijck, K., & Verboord, M. (1996). The Impact of Experiential Variables on Patterns of Museum Attendance: The Case of the Noord-Brabant Museum. Poetics, 24(2), 181–202. https://doi.org/10.1016/S0304-422X(96)00011-3 Ateca-Amestoy, V., & Prieto-Rodriguez, J. (2013). Forecasting Accuracy of Behavioural Models for Participation in the Arts. European Journal of Operational Research, 229(1), 124–131. https://doi.org/10.1016/j.ejor.2013.02.005 |
| Předběžná náplň práce |
| Research Question and Motivation
City tourism involves many activities and tourists spend their traveling time in different ways. However, museums and galleries are usually only one of several main attractions cities have to offer. Many city residents spend some of their leisure time in museums as well. When weather conditions are inclement, both tourists and residents seek out avenues of recreation, hence, indoor activities become more sought after and valuable. Therefore, we cannot question the fact that museums are an attractive source of entertainment and education for the world’s population. They are often financed, at least to some extent, from national and/or regional budgets and the cities themselves have a high motivation with regards to their improvement and in making them more attractive. The numbers of visitors to museums and galleries differ from town to town and are influenced by many factors. The weather plays an important role in people’s decision-making about how they allocate their time while travelling or spending their leisure time. The key motivation for this bachelor thesis is, therefore, to investigate the impact of the weather and other factors, such as city effects or the impacts of different days in the week or year on daily museum attendance. Contribution The bachelor thesis could offer museums a new perspective on the influences on their attractiveness and popularity. Previous studies have focused primarily on people’s personal motivations to visit museums, such as the learning aspect or the socio-demographic characteristics that affect their motivation to spend time in museums. The effect and importance of exhibitions have been determined, but the location and size of museums, however, have usually been studied separately. In the following pages, the effects of the weather on tourism have been studied but more in the general concept, as well as the impact of everyday weather conditions on leisure time activities. This empirical analysis should result not only in further knowledge about the impact of the weather on the numbers of visitors to museums, which has not yet been studied in detail in existing studies, but it should also detect some other factors that influence the numbers of visitors in museums. This research could be useful in the further development of museums, which could lead to higher levels of attractiveness for both tourists and residents. Methodology The empirical analysis carried out will predominantly deal with data from the years 2015, 2016 and 2017. The primary source of weather data will be Weather Underground (available online at https://www.wunderground.com/). Information about museums, such as the numbers of visitors per day, were collected directly from museums. Data about different city events were gathered from the cities themselves. Additional sources for other variables were considered throughout the process of data gathering. This bachelor thesis has worked with time series data in empirical analysis, each museum having been analyzed separately and then the results compared. Outline 1. Introduction 2. Sustainability of museums 3. Literature Review 4. Data and Methodology 5. Empirical analysis 6. Comparison of results 5. Conclusion |