Trendy v komunikaci mezi značkou a zákazníkem v kontextu rozvoje sociálních médií na příkladu módního řetězce Everlane

• Název práce v češtině: Trendy v komunikaci mezi značkou a zákazníkem v kontextu rozvoje sociálních médií na příkladu módního řetězce Everlane
• Název v anglickém jazyce: Trends in communication between the brand and customer in the context of delelopment of social media on the example of the fashion retail Everlane
• Klíčová slova: Sociální sítě, marketing módních značek, udržitelnost, Facebook, Twitter, Instagram, Everlane
• Klíčová slova anglicky: Social network sites, fashion marketing, sustainability, Facebook, Twitter, Instagram, Everlane
• Akademický rok vypsání: 2016/2017
• Typ práce: diplomová práce
• Jazyk práce: čeština
• Ústav: Katedra mediálních studií (23-KMS)
• Vedoucí / školitel: PhDr. Lenka Vochocová, Ph.D.
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 27.02.2017
• Datum zadání: 27.02.2017
• Datum a čas obhajoby: 25.06.2018 08:30
• Místo konání obhajoby: Hollar - Smetanovo nábřeží 6,Praha 1, H012, 12, Hollar - místn. č. 012
• Datum odevzdání elektronické podoby: 09.05.2018
• Datum proběhlé obhajoby: 25.06.2018
• Oponenti: Mgr. Markéta Supa, M.A., Ph.D.

Seznam odborné literatury

Monografické publikace
BAYM, Nancy K. Personal connections in the digital age. Malden, MA: Polity, 2010, vi, 184 p. ISBN 978-0-7456-4332-8.

BEDNÁŘ, Vojtěch. Internetová publicistika. Vyd. 1. Praha: Grada, 2011, 210 s. Žurnalistika a komunikace. ISBN 978-80-247-3452-1.

BRIGGS, Mark. Journalism next: a practical guide to digital reporting and publishing. 2nd ed. Thousand Oaks, Calif.: CQ Press, 2013, xxii, 341 s. ISBN 9781452227856.

BRUNS, Axel. Blogs, Wikipedia, Second life, and Beyond: from production to produsage. New York: Peter Lang, c2008, x, 418 s. ISBN 9780820488660.

EASEY, Mike. Fashion marketing. 3rd ed. Ames, Iowa: Wiley-Blackwell, 2009, xvi, 260 s. ISBN 14-051-3953-6.
HENDL, Jan. Kvalitativní výzkum: základní teorie, metody a aplikace. Čtvrté, přepracované a rozšířené vydání. Praha: Portál, 2016. ISBN 978-80-262-0982-9.

HINES, Tony a Margaret BRUCE. Fashion marketing: contemporary issues. 2nd ed. Boston: Butterworth-Heinemann, 2007, xxiv, 324 s. ISBN 07-506-6897-0.
JACKSON, Tim a David SHAW. Mastering fashion marketing. New York: Palgrave Macmillan, 2009, xviii, 376 s. ISBN 14-039-1902-X.
JIRÁK, Jan a Barbara KÖPPLOVÁ. Masová média. Vyd. 1. Praha: Portál, 2009, 413 s. ISBN 9788073674663.

JENKINS, Henry. Convergence culture: where old and new media collide. New York: New York University Press, c2006. ISBN 978-0-8147-4281-5.

KOTLER, Philip. Moderní marketing: 4. evropské vydání. 1. vyd. Praha: Grada, 2007, 1041 s. ISBN 978-80-247-1545-2.
LÉVY, Pierre. Collective intelligence: mankind's emerging world in cyberspace. Cambridge, Mass.: Perseus Books, c1997. ISBN 0-7382-0261-4.

LIPOVETSKY, Gilles. Říše pomíjivosti: móda a její úděl v moderních společnostech. V českém jazyce vyd. 1. Překlad Martin Pokorný. Praha: Prostor, 2002, 446 s. Střed, sv. 46. ISBN 80-726-0063-X.
LIPOVETSKY, Gilles. Paradoxní štěstí: esej o hyperkonzumní společnosti. V českém jazyce vyd. 1. Praha: Prostor, 2007, 443 s. ISBN 978-80-7260-184-4.
MACEK, Jakub. Poznámky ke studiím nových médií [online]. Brno: Masarykova univerzita, 2013. ISBN 978-80-210-6476-8. Dostupné z: http://www.munimedia.cz/book/6/pdf.pdf

MACEK, Jakub. Úvod do nových médií. Ostrava: Ostravská univerzita v Ostravě, 2011. ISBN 978-80-7464-025-4.

POSNER, Harriet. Marketing fashion. London: Laurenc King, 2011, 224 s. Portfolio. ISBN 978-1-85669-723-1.
PŘIKRYLOVÁ, Jana a Hana JAHODOVÁ. Moderní marketingová komunikace. 1. vyd. Praha: Grada, 2010, 303 s., [16] s. obr. příl. Expert (Grada). ISBN 978-80-247-3622-8.
SAFKO, Lon. a David K. BRAKE. The social media bible: tactics, tools, and strategies for business success. Hoboken, N.J., c2009. ISBN 978-0-470-41155-1.

STRAUSS, Anselm L. a Juliet CORBIN. Základy kvalitativního výzkumu: postupy a techniky metody zakotvené teorie. Brno: Sdružení Podané ruce, 1999. SCAN. ISBN 80-858-3460-X.

TUNGATE, Mark. Fashion brands: branding style from Armani to Zara. 2nd ed. Philadelphia: Kogan Page, 2008, xv, 264 s., [16] p. of plates. ISBN 07-494-5305-2.

Akademické elektronické články
Aakhus, Mark. Transparency work and argumentation design in deliberation about business in society. In D. Gouran (Ed.), The functions of argument and social context: Selected papers from the 16 th Biennial Conference on Argumentation, 2010, 11-17. Washington, DC: National Communication Association. Dostupné také z: http://search.ebscohost.com.ezproxy.is.cuni.cz/login.aspx?direct=true&AuthType=ip,uid,url&db=ufh&AN=52979396&lang=cs&site=ehost-live

ALLAGUI, Ilhem a Harris BRESLOW. Social media for public relations: Lessons from four effective cases. Public Relations Review. 2016, 42(1), 20-30. DOI: 10.1016/j.pubrev.2015.12.001. ISSN 03638111 [cit. 2018-04-01]. Dostupné také z: http://linkinghub.elsevier.com/retrieve/pii/S0363811115001575

AL-KANDARI, Ali, Srinivas R. MELKOTE a Ahmad SHARIF. Needs and Motives of Instagram Users that Predict Self-disclosure Use: A Case Study of Young Adults in Kuwait. Journal of Creative Communications. 2016, 11(2), 85-101 [cit. 2018-04-01]. DOI: 10.1177/0973258616644808. ISSN 0973-2586. Dostupné také z: http://journals.sagepub.com/doi/10.1177/0973258616644808

BOYD, danah m. a Nicole B. ELLISON. Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication. 2007, 13(1), 210-230. DOI: 10.1111/j.1083-6101.2007.00393.x. ISSN 10836101 [cit. 2018-04-01]. Dostupné také z: https://academic.oup.com/jcmc/article/13/1/210-230/4583062

DASILVA, Pérez a Genaut ARRATIBEL. Companies on Facebook and Twitter: Current situation and communication strategies. Revista Latina de Comunicación Social. 2013, 2013(68), 676-695 [cit. 2018-04-01].. DOI: 10.4185/RLCS-2013-996en. ISSN 1138-5820.

DISTASO, Marcia W. a Denise Sevick BORTREE. Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis. Public Relations Review [online]. 2012, 38(3), 511-514 [cit. 2018-04-01]. DOI: 10.1016/j.pubrev.2012.01.003. ISSN 03638111. Dostupné z: http://linkinghub.elsevier.com/retrieve/pii/S0363811112000069

ENDRES, Kyle a Costas PANAGOPOULOS. Boycotts, buycotts, and political consumerism in America [online]. 2017, 4(4), 205316801773863- [cit. 2018-05-06]. DOI: 10.1177/2053168017738632. ISSN 2053-1680. Dostupné z: http://journals.sagepub.com/doi/10.1177/205316801773863

FRANGONIKOLOPOULOS, Christos A. a Ioannis CHAPSOS. Explaining the Role and the Impact of the Social Media in the Arab Spring. Global Media Journal: Mediterranean Edition. 2012, roč. 7, č. 2, s. 10-20. [cit. 2018-04-01] Dostupné také z: http://www.academia.edu/2370755/Explaining_the_role_and_impact_of_social_media_in_the_Arab_Spring_

JOHN, Leslie K., Oliver EMRICH, Sunil GUPTA a Michael I. NORTON. Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes. Journal of Marketing Research [online]. 2017, 54(1), 144-155 [cit. 2018-04-01]. DOI: 10.1509/jmr.14.0237. ISSN 0022-2437. Dostupné z: http://journals.ama.org/doi/10.1509/jmr.14.0237

KLEIN, Mike, Jeff BISHOP, Lindsay BOGAARD. What are some obstacles to achieving transparency in organizational communication, and how do you address them?. Communication World [online]. 2009, (26), 15-15 [cit. 2018-04-01]. ISSN 0744-7612. Dostupné z: http://search.ebscohost.com.ezproxy.is.cuni.cz/login.aspx?direct=true&AuthType=ip,uid,url&db=ufh&AN=36111906&lang=cs&site=ehost-live

LINCOLN, Siân a Brady ROBARDS. 10 years of Facebook. 2014, 16(7), 1047-1050. DOI: 10.1177/1461444814543994. ISSN 1461-4448 [cit. 2018-04-01]. Dostupné také z: http://journals.sagepub.com/doi/10.1177/1461444814543994

Manikonda, Lydia, Yuheng Hu and Subbarao Kambhampati. “Analyzing User Activities, Demographics, Social Network Structure and User-Generated Content on Instagram. 2014, s. 1-5. CoRR abs/1410.8099 (2014): n [cit. 2018-04-01]. Dostupné z: https://arxiv.org/abs/1410.8099

MICHELETTI, Michel a Dietland STOLLE. Concept of Political Consumerism. Youth Activism—An International Encyclopedia. Westport: Greenwood Publishing. 2005, s. 7. [cit. 2018-04-01] Dostupné z: http://bridgingdifferences.mcgill.ca/en/Youth.pdf

MUZYCHKA, Martha. Transparency: An essential ingredient in reputation management. Communication World[online]. 2014, 1 [cit. 2018-04-01]. ISSN 0744-7612. Dostupné z: http://search.ebscohost.com.ezproxy.is.cuni.cz/login.aspx?direct=true&AuthType=ip,uid,url&db=ufh&AN=110071728&lang=cs&site=ehost-live

PHUA, Joe, Seunga Venus JIN a Jihoon (Jay) KIM. Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telematics and Informatics. 2017, 34(1), 412-424. DOI: 10.1016/j.tele.2016.06.004. ISSN 07365853 [cit. 2018-04-01]. Dostupné také z: http://linkinghub.elsevier.com/retrieve/pii/S0736585316300168

RADCLYFFE-THOMAS, Natascha, Rosemary VARLEY a Ana RONCHA. Balancing the books: Creating a model of responsible fashion business education [online]. 2018, 17(1), 89-106 [cit. 2018-04-01]. DOI: 10.1386/adch.17.1.89_1. ISSN 1474-273X. Dostupné z: http://www.ingentaconnect.com/content/10.1386/adch.17.1.89_1

SIDBURY, Lynn a Sebastian BÖLTNER. Fashion Marketing and the Ethical Movement Versus Individualist Consumption: Analysing the Attitude Behaviour Gap. European Advances in Consumer Research [online]. Labovitz School of Business & Economics, University of Minnesota Duluth, 2011(9), 163-168 [cit. 2018-04-01]. Dostupné z: http://www.acrwebsite.org/volumes/eacr/vol9/eacr_v9_6845.pdf

SILES, Ignacio. Inventing Twitter: An Iterative Approach to New Media Development. International Journal of Communication [online]. 2013(7), 2105-2127 [cit. 2018-04-01]. ISSN 1932-8036. Dostupné z: http://search.ebscohost.com.ezproxy.is.cuni.cz/login.aspx?direct=true&AuthType=ip,uid,url&db=ufh&AN=99140339&lang=cs&site=ehost-live

SHELDON, Pavica a Katherine BRYANT. Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in Human Behavior. 2016, 58, 89-97. DOI: 10.1016/j.chb.2015.12.059. ISSN 07475632 [cit. 2018-04-01]. Dostupné také z:http://linkinghub.elsevier.com/retrieve/pii/S0747563215303307

SMITH, Steve. Conceptualising and Evaluating Experiences with Brands on Facebook. International Journal of Market Research [online]. 2013, 55(3) [cit. 2018-04-01]. DOI: 10.2501/IJMR-2013-034. ISBN 10.2501/IJMR-2013-034. Dostupné z: http://journals.sagepub.com/doi/10.2501/IJMR-2013-034

TAYLOR, Maureen a Michael L. KENT. Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA's Public Relations Tactics. Public Relations Review. 2010, 36(3), 207-214. DOI: 10.1016/j.pubrev.2010.04.012. ISSN 03638111 [cit. 2018-04-01]. Dostupné také z:http://linkinghub.elsevier.com/retrieve/pii/S0363811110000548

VAN DIJCK, José. Digital photography: communication, identity, memory. Visual Communication. 2008, 7(1), 57-76. DOI: 10.1177/1470357207084865. ISSN 1470-3572 [cit. 2018-04-01]. Dostupné také z: http://journals.sagepub.com/doi/10.1177/1470357207084865

VERHOEVEN, Piet, Ralph TENCH, Ansgar ZERFASS, Angeles MORENO a Dejan VERČIČ. How European PR practitioners handle digital and social media. Public Relations Review. 2012, 38(1), 162-164. DOI: 10.1016/j.pubrev.2011.08.015. ISSN 03638111 [cit. 2018-04-01]. Dostupné také z:http://linkinghub.elsevier.com/retrieve/pii/S0363811111001068

WAKEFIELD, Robert I. a Coleman F. BARNEY. Communication in the Unfettered Marketplace: Ethical Interrelationships of Business, Government, and Stakeholders. Journal of Mass Media Ethics [online]. 2001, 16(2-3), 213-233 [cit. 2018-04-01]. DOI: 10.1080/08900523.2001.9679613. ISSN 0890-0523. Dostupné z: http://www.tandfonline.com/doi/abs/10.1080/08900523.2001.9679613

WHANG, Haesung, Eunju KO, Ting ZHANG a Pekka MATTILA. Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia. International Journal of Advertising [online]. 2015, 34(5), 789-811 [cit. 2018-04-01]. DOI: 10.1080/02650487.2015.1057381. ISSN 0265-0487. Dostupné z: https://www.tandfonline.com/doi/full/10.1080/02650487.2015.1057381

ZILLIEN, Nicole a Eszter HARGITTAI. Digital Distinction: Status-Specific Types of Internet Usage. Social Science Quarterly. 2009, 90(2), 274-291. DOI: 10.1111/j.1540-6237.2009.00617.x. ISSN 00384941 [cit. 2018-04-01]. Dostupné také z: http://doi.wiley.com/10.1111/j.1540-6237.2009.00617.x

ZORN, Thedore a Eva COLLINS. Green Is The New Black: Are CSR And Sustainable Business Just Fads? [online]. Central Queensland University, Rockhampton, 2006 [cit. 2018-04-01]. Dostupné z: http://library-resources.cqu.edu.au:8888/access/detail.php?pid=cqu:961. University of Waikato.


Internetové zdroje a články
AHMAD, Irfan. Timeline of Instagram from 2010 to Present. In: Social Media Today [online]. 2014 [cit. 2018-04-24]. Dostupné z: https://www.socialmediatoday.com/content/timeline-instagram-2010-present-infographic

BELL, Karissa. Your best Instagram Stories can now live on forever in your profile. In: Mashable [online]. 2017 [cit. 2018-04-26]. Dostupné z: https://mashable.com/2017/12/05/instagram-stories-save-to-profile/

CARBONE, Lexie. This is How the Instagram Algorithm Works in 2018. In: Later [online]. 2018 [cit. 2018-04-25]. Dostupné z: https://later.com/blog/how-instagram-algorithm-works/

CARREON, Justine. 30,000 People Are Waiting to Shop Everlane's New Underwear. In: Elle [online]. [cit. 2018-04-26]. Dostupné z: https://www.elle.com/fashion/a19593047/everlanes-simple-lingerie-launch/

CASTI, Taylor. The History of Twitter. In: Mashable [online]. 2013 [cit. 2018-04-23]. Dostupné z: https://mashable.com/2013/10/04/history-twitter/#gKweFXcPzsqS

CONSTINE, Josh.. In: TechCrunch [online]. 2013 [cit. 2018-04-24]. Dostupné z: https://techcrunch.com/2013/10/24/first-look-at-instagram-ads/

Deferred Action for Childhood Arrivals [online]. In: . [cit. 2018-04-26]. Dostupné z: https://www.uscis.gov/archive/consideration-deferred-action-childhood-arrivals-daca

DORSEY, Jack. Just setting up my twttr. In: Twitter [online]. 21. 3. 2006 [cit. 2018-04-23]. Dostupné z: https://twitter.com/jack/status/20

DUFFY, Grace. Instagram Launches Business Profiles. In: Social media examiner [online]. 2016 [cit. 2018-04-25]. Dostupné z: https://www.socialmediaexaminer.com/instagram-launches-business-profiles-social-media-news/

ELGART, Olivia. That was brief! Everlane's first-ever underwear collection. In: DailyMail [online]. 2018 [cit. 2018-04-26]. Dostupné z: http://www.dailymail.co.uk/femail/article-5550827/Everlane-launched-underwear-30-000-person-waitlist.html

Everlane About. Everlane [online]. [cit. 2018-04-26]. Dostupné z: https://www.everlane.com/about

Everlane CEO on strategy behind opening physical stores. In: Youtube.com [online]. 2017 [cit. 2018-04-25]. Dostupné z: https://www.youtube.com/watch?v=GCmiNBZXgBo

Everlane CEO: Retail Transparency. In: Youtube [online]. [cit. 2018-04-26]. Dostupné z: https://www.youtube.com/watch?v=5xrQjqjvhQc

Everlane Competitors, Revenue... In: Owler [online]. [cit. 2018-04-25]. Dostupné z: https://www.owler.com/company/everlane

Everlane. In: Twitter [online]. [cit. 2018-04-26]. Dostupné z: https://twitter.com/Everlane

Everlane Nobland Vietnam. Everlane [online]. [cit. 2018-04-26]. Dostupné z: https://www.everlane.com/factories/vietnam-knits   

Everlane Studio [online]. [cit. 2018-04-26]. Dostupné z: https://www.instagram.com/everlanestudio/

Everlane The Leather Bag Factory Everlane [online]. [cit. 2018-04-26]. Dostupné z: https://www.everlane.com/factories/leather-bags

Everlane The Garment-dyed tee factor Everlane [online]. [cit. 2018-04-26]. Dostupné z: https://www.everlane.com/factories/tees-sweatshirt

Everlane Underwear. Everlane [online]. [cit. 2018-04-26]. Dostupné z: https://www.everlane.com/underwear

Everlane Studio [online]. [cit. 2018-04-26]. Dostupné z: https://www.instagram.com/everlanewomen/

Fairtrade [online]. [cit. 2018-04-26]. Dostupné z: https://www.fairtrade.net/

Fashion Revolution [online]. [cit. 2018-04-26]. Dostupné z: https://www.fashionrevolution.org

FIEGERMAN, Seth. Twitter introduces group direct messages and native video sharing. Mashable [online]. 2015 [cit. 2018-04-21]. Dostupné z: https://mashable.com/2015/01/27/twitter-group-dm-native-video/#a0x1BHjueiqH

Global Organic Textil Standard [online]. [cit. 2018-04-26]. Dostupné z: http://www.global-standard.org/

HENDRIKSZ, Vivian. Everlane to introduce ethically made, sustainable denim. In: Fashion united [online]. 2017 [cit. 2018-04-26]. Dostupné z: https://fashionunited.uk/news/fashion/everlane-to-introduce-ethically-made-sustainable-denim/2017082925637

How to use Twitter via SMS. In: Twitter [online]. [cit. 2018-05-06]. Dostupné z: https://help.twitter.com/en/using-twitter/create-twitter-account-mobile

HUŠKOVÁ, Lucie. Český Facebook v Q1 2017. In: Newsfeed [online]. 2017 [cit. 2018-04-24]. Dostupné z: https://newsfeed.cz/cesky-facebook-v-q1-2017-hlasi-48-milionu-uzivatelu-mesicne/

Instagram v Česku roste, používá ho 40 % Čechů. In: Mediaguru[online]. 2017 [cit. 2018-04-25]. Dostupné z: https://www.mediaguru.cz/clanky/2017/05/instagram-v-cesku-roste-pouziva-ho-40-cechu/

Instagram - Statistics & Facts. In: Statista [online]. 2018 [cit. 2018-04-25]. Dostupné z: https://www.statista.com/topics/1882/instagram/

Introducing Video on Instagram. In: Instagram Tumblr [online]. 2013 [cit. 2018-05-06]. Dostupné z: http://instagram.tumblr.com/post/53448889009/video-on-instagram

KANSARA, Alexei. Michael Preysman on Iterating Everlane and ‘Fixing’ Fashion Retail. In: Business of fashion [online]. 2016 [cit. 2018-04-26]. Dostupné z: https://www.businessoffashion.com/articles/founder-stories/michael-preysman-on-iterating-everlane-and-fixing-fashion-retail

KASTRENAKES, Jacob. Instagram added 200 million daily users a year after launching Stories. In: Verge [online]. 2017 [cit. 2018-04-25]. Dostupné z: https://www.theverge.com/2017/9/25/16361356/instagram-500-million-daily-active-users

KERNS, Chris. The Tweets, The Ads, The Data. In: Marketing Land [online]. 2015 [cit. 2018-04-23]. Dostupné z: https://marketingland.com/tweets-ads-data-recap-2015-social-super-bowl-116754

LAU, Lucy. Ethical, "radically transparent" fashion label Everlane is coming to Vancouver. In: Straight [online]. 2017 [cit. 2018-04-26]. Dostupné z: https://www.straight.com/life/973731/ethical-radically-transparent-fashion-label-everlane-coming-vancouver

LECHER, Colin. Twitter's built-in video player runs 10 minutes of high-quality footage. Verge [online]. 2015 [cit. 2018-04-21]. Dostupné z: https://www.theverge.com/2015/1/3/7486611/twitter-video-player

LEDERMAN, Jason. Mark Zuckerberg: Within Five Years, Facebook Will Be Mostly Video. In: Popular Science [online]. 2016 [cit. 2018-04-26]. Dostupné z: https://www.popsci.com/mark-zuckerberg-within-five-years-facebook-will-be-mostly-video

LUZ, Claudio. Waste Cotuture: Environmental Impact of the Clothing Industry. In: National Library of Medicine [online]. 2007 [cit. 2018-04-26]. Dostupné z: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1964887/
Mercedes-Benz Prague Fashion Week [online]. [cit. 2018-04-26]. Dostupné z: http://mbpfw.com/

Modeschau. Wave [online]. [cit. 2018-06-24]. Dostupné z: https://wave.rozhlas.cz/modeschau-5183415

MOREAU, Elise. What Is Instagram, Anyway?. In: Life Wire [online]. [cit. 2018-04-24]. Dostupné z: https://www.lifewire.com/what-is-instagram-3486316

MOREAU, Elise. What Is TweetDeck and Is It Only for Twitter?. Life Wire [online]. [cit. 2018-04-21]. Dostupné z: https://www.lifewire.com/is-tweetdeck-only-for-twitter-3486080

Most popular social networks. Statista [online]. [cit. 2018-04-24]. Dostupné z: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

NEWTON, Casey. Instagram's new stories are a near-perfect copy of Snapchat stories. In: Verge [online]. 2016 [cit. 2018-04-25]. Dostupné z: https://www.theverge.com/2016/8/2/12348354/instagram-stories-announced-snapchat-kevin-systrom-interview

NINI, Jennifer. Just How Sustainable Is American ‘Ethical’ Fashion Label Everlane Anyway?. In: Eco Warrior Princess [online]. [cit. 2018-04-26]. Dostupné z: https://ecowarriorprincess.net/2017/09/how-sustainable-american-ethical-fashion-label-everlane/

Number of monthly active Facebook users. Statista [online]. [cit. 2018-04-24]. Dostupné z: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/

Number of monthly active Twitter users. In: Statista [online]. 2018 [cit. 2018-04-23]. Dostupné z: https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/

Online or in-store shopping preference. In: Statista [online]. 2017 [cit. 2018-04-25]. Dostupné z: https://www.statista.com/statistics/692871/global-online-shopping-preference-by-category/

OSMAN, Maddy. 18 Instagram Stats Every Marketer Should Know for 2018. In: Sprout social [online]. 2018 [cit. 2018-04-24]. Dostupné z: https://sproutsocial.com/insights/instagram-stats/

Our History. In: Facebook [online]. 2018 [cit. 2018-04-23]. Dostupné z: https://newsroom.fb.com/company-info/

Počet obyvatel v obcích České republiky s promítnutím územních změn k ... Praha: Český statistický úřad, 2017. Česká statistika. ISBN 978-80-250-2770-7 Dostupné z: https://www.czso.cz/documents/10180/45964084/13007217.pdf/16152f21-3984-4ada-8599-be35c0e31ad6?version=1.1

RINCON, Paul. Why did Copenhagen Zoo kill its giraffe?. In: BBC[online]. 2014 [cit. 2018-04-26]. Dostupné z: http://www.bbc.co.uk/news/science-environment-26118748

ROBINSON, Melia. A preppy apparel startup is defying J. Crew's curse and dominating the millennial market. In: Business Insider [online]. 2017 [cit. 2018-04-26]. Dostupné z: http://www.businessinsider.com/how-everlane-took-on-jcrew-2017-8#in-2011-everlane-launched-with-an-affordable-t-shirt-the-startup-worked-directly-with-factories-and-sold-online-only-cutting-out-the-middlemen-and-costs-of-running-stores-7

SEGRAN, Elizabeth. Everlane’s Quest To Make The World’s Most Sustainable Denim. In: Fast Company [online]. 2017 [cit. 2018-04-26]. Dostupné z: https://www.fastcompany.com/40455752/everlanes-quest-to-make-the-worlds-most-sustainable-denim

SCHROEPFER, Mike. Welcoming Instagram to Facebook. In: Newsroom FB [online]. [cit. 2018-04-24]. Dostupné z: https://newsroom.fb.com/news/2012/09/welcoming-instagram-to-facebook/

SHONTELL, Alyson. Hot Startup Everlane Wants You To Know You're Being Screwed Over By Retailers. In: Business Insider [online]. 2012 [cit. 2018-04-26]. Dostupné z: http://www.businessinsider.com/everlane-2012-3

SLOU [online]. [cit. 2018-04-26]. Dostupné z: http://www.slou.cz/

Smartphones - Statistics & Facts. In: Newsfeed [online]. 2017 [cit. 2018-04-24]. Dostupné z: https://www.statista.com/topics/840/smartphones/

SMITH, Craig. Twitter Facts. In: DMR Business Statistics [online]. [cit. 2018-04-23]. Dostupné z: https://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/

Social media specialist. In: Business of Fashion [online]. 2017 [cit. 2018-04-26]. Dostupné z: https://www.businessoffashion.com/careers/jobs/marketing/united-states/everlane/social-media-lead

STEINEROVÁ, Magdaléna a Andrea VÁCLAVÍKOVÁ. Společenská odpovědnost firem: Průvodce nejen pro malé a střední podniky[online]. In: . TOP Partners, 2008, s. 27 [cit. 2018-04-26]. Dostupné z: http://csr-online.cz/wp-content/uploads/2012/11/BLF_Pruvodce_CSR.pdf

STELZNER, Michael. Top 10 Social Media Research Articles for the First Half of 2013 for Public Relations Professionals. In: Institut for Public Relations [online]. 2013 [cit. 2018-04-25]. Dostupné z: https://www.instituteforpr.org//wp-content/uploads/TOP10SMarticles2013-FIX.pdf

ŠENK, Michal. Módní značky sází na prodeje on-line. Zara, Guess a další zavírají po Česku kamenné obchody. In: Ihned [online]. 2018 [cit. 2018-04-26]. Dostupné z: https://ihned.cz/c1-66080530

The Top 20 Valuable Facebook Statistics. In: Zephoria [online]. [cit. 2018-04-24]. Dostupné z: https://zephoria.com/top-15-valuable-facebook-statistics/

TURNER, Amy-Mae. Moments on Twitter. In: Mashable [online]. 2013 [cit. 2018-04-23]. Dostupné z: https://mashable.com/2013/09/23/twitter-history-moments/#uQ2vA4za5sqM

Twitter is about. Twitter [online]. [cit. 2018-04-21]. Dostupné z: https://about.twitter.com/

VÁLKOVÁ, Zuzana. Ženy žijí dražší život než muži, může za to růžová daň. In: Ihned [online]. 2017 [cit. 2018-04-26]. Dostupné z: https://ekonom.ihned.cz/c1-65948190-ruzova-dan

WEBBER, Kathleen. How Fast Fashion Is Killing Rivers Worldwide. In: Eco Watch [online]. [cit. 2018-04-26]. Dostupné z: https://www.ecowatch.com/fast-fashion-riverblue-2318389169.html

WESTBY, Jody. Here's What's Amazing About The Facebook Cambridge Analytica Story. In: Forbes [online]. 2018 [cit. 2018-04-24]. Dostupné z: https://www.forbes.com/sites/jodywestby/2018/03/27/what-is-amazing-about-the-facebook-cambridge-analytica-story/#5a02de4d7d34

10 Branded Content Masters Who Bring True Craft to Consumerism. In: Adweek [online]. 2017 [cit. 2018-04-26]. Dostupné z: http://www.adweek.com/creativity/10-branded-content-masters-who-bring-true-craft-to-consumerism/

Další zdroje
Everlane. [Alpha. Beta…] In: Twitter [online]. 15. 12. 2010 [cit. 2018-04-26]. Dostupné z: https://twitter.com/Everlane/status/14831871762370562

Everlane. [New York, you...] In: Twitter [online]. 23. 03. 2018 [cit. 2018-04-26]. Dostupné z: https://twitter.com/Everlane/status/977184713109659648

Everlane. [By challenging...] In: Twitter [online]. 16. 03. 2018 [cit. 2018-04-26]. Dostupné z: https://twitter.com/Everlane/status/974718262050152448

Everlane. [We have clothes...] In: Twitter [online]. 13. 03. 2018 [cit. 2018-04-26]. Dostupné z: https://twitter.com/Everlane/status/973679329887494145

Everlane. [Does Blue Ivy...] In: Twitter [online]. 19. 03. 2018 [cit. 2018-04-26]. Dostupné z: https://twitter.com/Everlane/status/975843327227637766

Everlane. [The block is] In: Twitter [online]. 04. 03. 2018 [cit. 2018-04-26]. Dostupné z: https://twitter.com/Everlane/status/970058846088568832

Everlane. [Hey so when...] In: Twitter [online]. 07. 03. 2018 [cit. 2018-04-26]. Dostupné z: https://twitter.com/Everlane/status/971191219605811201

Everlane. [We're just...] In: Twitter [online]. 15. 03. 2018 [cit. 2018-04-26]. Dostupné z: https://twitter.com/Everlane/status/974085976652787712

Everlane. [Sneak peak at...] In: Twitter [online]. 24. 03. 2018 [cit. 2018-04-26]. Dostupné z:
https://twitter.com/Everlane/status/977308462878199808

Everlane. [So who else...] In: Twitter [online]. 27. 03. 2018 [cit. 2018-04-26]. Dostupné z:
https://twitter.com/Everlane/status/978424105061011456

Everlane. [Who's the most...] In: Instagram [online]. 08. 03. 2018 [cit. 2018-04-26]. Dostupné z: https://www.instagram.com/p/BgEwVAkB6Xx/?taken-by=everlane

Everlane. [In six days...] In: Instagram [online]. 21. 03. 2018 [cit. 2018-04-26]. Dostupné z: https://www.instagram.com/p/BgkMqTcDU60/?taken-by=everlane

Everlane. [There’s still...] In: Instagram [online]. 25. 03. 2018 [cit. 2018-04-26]. Dostupné z: https://www.instagram.com/p/BgwJgVeBjnZ/?taken-by=everlane

Everlane. [This has...] In: Instagram [online]. 20. 03. 2018 [cit. 2018-04-26]. Dostupné z: https://www.instagram.com/p/BgoZVczh8bo/?taken-by=everlane

Předběžná náplň práce

Tato diplomová práce se zaměřuje na současné možnosti firemní komunikace v prostředí sociálních sítí, a to na příkladu módní značky Everlane. Ústředním tématem, které prostupuje celou prací, je otázka udržitelnosti a transparentnosti, zejména ve vztahu k módě. V teoretické části jsou kromě specifikací vybraných sítí, jimiž jsou Facebook, Twitter a Instagram, prezentovány zahraniční výzkumy, které tato témata zkoumají jak z firemního přístupu, tak z pohledu a zájmu zákazníků. V deskriptivním oddíle je analyzováno měsíční působení značky Everlane na sociálních sítích, v němž zkoumám, k jakým účelům a jak odlišně lze k jednotlivým sítím přistupovat, včetně interakce se samotnými zákazníky.
Hlavní výzkumná otázka kvalitativní analýzy zní: Jak hodnotí zájem české veřejnosti o téma udržitelnosti profesionálky z oděvního odvětví a jak podle nich k tématu přistupují značky v rámci komunikace na sociálních sítích? Prostřednictvím zakotvené teorie jsou provedeny a analyzovány rozhovory s vybranými českými módními odborníky, které poskytují vhled do zkoumané problematiky v kontextu místního trhu.

Předběžná náplň práce v anglickém jazyce

This thesis focuses on the current possibilities of corporate communication on social networks, presented on the example of Everlane fashion brand. The central theme of the whole thesis is the issue of sustainability and transparency, especially in relation to fashion. In addition to the specifications of selected social networks, such as Facebook, Twitter, and Instagram, the theoretical part presents foreign researches that examine these topics from both corporate approach and customer interest. The descriptive section of the thesis analyzes the monthly social networking experience of Everlane brand, which examines in which way, for what purposes and how differently is it possible to access each network, including interaction with the customers themselves.
The main research question of the qualitative analysis is as follows: How does the Czech public evaluate interest in the topic of sustainability of the clothing industry professional and how, according to them, do fashion brands approach the topic in social media communication? Interviews with selected Czech fashion experts are conducted and analyzed through grounded theory, in order to provide an insight into the issues in the context of the local market.