Customer Lifetime Value - Application to Banking Sector

• Název práce v češtině: Hodnota zákazníka s aplikací v bankovním sektoru
• Název v anglickém jazyce: Customer Lifetime Value - Application to Banking Sector
• Klíčová slova: Customer, Bank, Lifetime, Profit, Probability, Product, Regression, Revenue, Value
• Klíčová slova anglicky: Customer, Bank, Lifetime, Profit, Probability, Product, Regression, Revenue, Value
• Akademický rok vypsání: 2014/2015
• Typ práce: diplomová práce
• Jazyk práce: angličtina
• Ústav: Institut ekonomických studií (23-IES)
• Vedoucí / školitel: prof. PhDr. Ladislav Krištoufek, Ph.D.
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 08.06.2015
• Datum zadání: 08.06.2015
• Datum a čas obhajoby: 14.09.2016 00:00
• Místo konání obhajoby: IES
• Datum odevzdání elektronické podoby: 25.07.2016
• Datum proběhlé obhajoby: 14.09.2016
• Oponenti: PhDr. Jaromír Baxa, Ph.D.

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Předběžná náplň práce

Estimating customer lifetime values of individual clients or client groups in different time horizons, as well as the time they remain with the company, using ČSOB internal client’s data. Results should help to target valuable customers and asses the profitability of company’s particular products.

Předběžná náplň práce v anglickém jazyce

Estimating customer lifetime values of individual clients or client groups in different time horizons, as well as the time they remain with the company, using ČSOB internal client’s data. Results should help to target valuable customers and asses the profitability of company’s particular products.