We analyze global automotive industry and selected emerging markets and introduce reader to the basic information about ŠKODA AUTO. We employ econometric methodology to examine microeconomic and macroeconomic indicators on the performance of the company. We decided to apply cointegration analysis and Error Correction Models. This concept enables us to measure non-stationary time series. For estimating our models we use internal company's data and then data from Czech National Bank, Index Mundi database or IMF World Economic Outlook Database.