Czech Telecommunications Market before the Entry of Fourth Player: Strategic Analysis
| Název práce v češtině: | Český telekomunikační trh před vstupem čtvrtého hráče: Strategická analýza |
|---|---|
| Název v anglickém jazyce: | Czech Telecommunications Market before the Entry of Fourth Player: Strategic Analysis |
| Klíčová slova: | Strategie, Telekomunikace, Czech Republic |
| Klíčová slova anglicky: | Strategy, Telecommunications, Czech Republic |
| Akademický rok vypsání: | 2012/2013 |
| Typ práce: | bakalářská práce |
| Jazyk práce: | angličtina |
| Ústav: | Institut ekonomických studií (23-IES) |
| Vedoucí / školitel: | doc. Ing. Tomáš Cahlík, CSc. |
| Řešitel: | skrytý - zadáno vedoucím/školitelem |
| Datum přihlášení: | 07.06.2012 |
| Datum zadání: | 07.06.2012 |
| Datum a čas obhajoby: | 18.06.2013 00:00 |
| Místo konání obhajoby: | IES |
| Datum odevzdání elektronické podoby: | 11.05.2013 |
| Datum proběhlé obhajoby: | 18.06.2013 |
| Oponenti: | Ing. Monika Martišková, Ph.D. |
| Seznam odborné literatury |
| Ansoff, H. & McDonnell, E. 1990. Implanting strategic management. 2nd ed. New York: Prentice Hall.
Bowman, C. 1996. Strategický management. Vyd. 1. Praha: Grada. David, F. 2011. Strategic management: concepts and cases. 13th ed. Upper Saddle River, N.J.: Prentice Hall. Eschenbach, R. 2000. Controlling. 1. vyd. Praha: Codex. Hill, C. & Jones, G. c1989. Strategic management: an integrated approach. Boston, MA: Houghton Mifflin Co. Porter, M. 1979. How competitive forces shape strategy. Harvard Business Review, March-April, pp. 137-145. Vollmuth, H. 1998. Controlling: nový nástroj řízení. 2. upr. vyd. Praha: Profess Consulting. |
| Předběžná náplň práce v anglickém jazyce |
| Strategy and the strategic planning are THE words of the business. All successful businessman
talk about their company’s strategies and where they got them. But what does the term “strategy” really means and what does it incorporates? The goal of this paper is to summarize the main aspects of the strategic planning process – the internal and external analysis, strategy formulation, implementation as well as its evaluation. The focus will be place on the first two stages as they create the core of strategic planning itself. The main tools used such as Porter’s Five Forces model, SWOT analysis or the BCG matrix shall be covered and explained as well. Telecommunication industry has been experiencing enormous changes during last few years and affronts complete reassessment its strategic goals and strategic options and therefore provides with an excellent and interesting option for a case study. Consequently, the application of general theory shall be carried on the example of telecommunication in the Czech Republic as this mature market faces new challenge in form of roll-out of LTE but also the expected entry of the fourth telecom operator. This paper is written in cooperation with an external consultant from Telefónica O2 Czech Republic. |