Media and Sustainability Communication - JKB198

• Anglický název: Media and Sustainability Communication
• Český název: Komunikace udržitelnosti v mediich
• Zajišťuje: Katedra marketingové komunikace a public relations (23-KMKPR)
• Fakulta: Fakulta sociálních věd
• Platnost: od 2022
• Semestr: zimní
• E-Kredity: 3
• Způsob provedení zkoušky: zimní s.:
• Rozsah, examinace: zimní s.:0/2, KZ [HT]
• Počet míst: neurčen / 20 (20)
• Minimální obsazenost: neomezen
• 4EU+: ne
• Virtuální mobilita / počet míst pro virtuální mobilitu: ne
• Stav předmětu: vyučován
• Jazyk výuky: angličtina
• Způsob výuky: prezenční
• Způsob výuky: prezenční
• Poznámka: předmět je možno zapsat mimo plán; povolen pro zápis po webu
• Garant: Ing. Bc. Petra Koudelková, Ph.D.
• Vyučující: Angga Ariestya, M.Sc.; Ing. Bc. Petra Koudelková, Ph.D.
• Třída: Courses for incoming students

Anotace

Poslední úprava: Ing. Bc. Petra Koudelková, Ph.D. (27.09.2023)

Course description:

Sustainability communication is an exchange of information process to attain a mutual understanding dealing with the future sustainable development of society. During the process, a relationship between humans and their environment is gained in social discourses related to sustainability values and norms. Communicating sustainability is essential to achieve individual, organizational, and societal transformation to be more sustainable.
This course provides interchanging discussions between media, communication, and sustainability issues. It examines sustainability issues in relation to media and communication theory to grasp strategies to encourage organizational or social behavior change.
At the beginning of the semester, students get the theoretical framework of media and sustainability communication. After mid-term, students will present their paper project on sustainability communication strategies in given sustainability issues.


Aim of the course:

Students understand the interconnection between media, communication, and sustainability issues. They will be able to explain how media and communication can urge sustainable development of society that balances the environment, society, and economy and solve sustainability issues.

Požadavky ke zkoušce

Poslední úprava: Ing. Bc. Petra Koudelková, Ph.D. (20.09.2022)

Course completion requirements:

The exam will be based on a written work (counting for 100% of the grade). The paper project needs to be maximum 15 pages long containing background, problem statement (related to sustainability issues), theoretical framework, data & case study, and conclusion. There are five themes to deliver namely:

·       Communicating climate change;

·       Communicating sustainable consumption;

·       Sustainability communication for corporation;

·       Sustainability communication for marketing;

·       Health communication.

Sylabus

Poslední úprava: Ing. Bc. Petra Koudelková, Ph.D. (27.09.2023)

Lector: Angga Ariestya (email: [e-mail])

 

Schedule:

Week 1: Introduction to media, communication, and sustainability

·         Critics of Modernization 

·         Defining a sustainability

·         The role of media and communication in sustainability

Week 2: Theoretical framework of sustainability communication

·         Definition of sustainability communication

·         Communication theory for sustainability

·         Symbolic communication & construction

Week 3: Sustainability communication strategies

·         Environmental communication

·         Social and Behavior Change Communication

·         Participatory communication

Week 4: Dimensions and formats of sustainability communication

·         Actor, medium, and the audience

·         Messages & themes

·         Transmedia narrative & storytelling

Week 5: Media theory and sustainability communication

·         Media construction of sustainability

·         Framing sustainability in media 

·         Media effect

Week 6: New Media and sustainability communication

·         Social network & the public sphere

·         Computer-mediated communication

·         Social media campaign

Week 7: Developing strategies for communicating sustainability

·         Situation analysis

·         SMART Objectives

·         Audience & stakeholders mapping

·         Key message for Sustainability

Week 8: Communicating climate change (case study)

Week 9: Communicating sustainable consumption (case study)

Week 10: Sustainability communication for corporations (case study)

·         Triple bottom line (planet, people, and profit)

·         Green PR & Corporate social responsibility

Week 11: Sustainability communication for marketing (case study)

·         Green marketing communication

·         Greenwashing

Week 12: Health communication (case study)