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Poslední úprava: Mgr. Ing. Jana Rosenfeldová, Ph.D. (19.02.2020)
THE COURSE IS TAUGHT IN ENGLISH. |
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Poslední úprava: Mgr. Ing. Jana Rosenfeldová, Ph.D. (11.05.2020)
Current event in-class report - 20% Four weekly assignements OR final test - 40% Submission of the team project (May 17) - 40%
0-50 % = F, 51-60 % = E, 61-70 % = D, 71-80 % = C, 81-90 % = B a 91%-100% = A
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Poslední úprava: Mgr. Ing. Jana Rosenfeldová, Ph.D. (19.02.2020)
HOFSTEDE, Geert, Gert Jan HOFSTEDE a Mihail MINKOV. Cultures and organizations: software of the mind : intercultural cooperation and its importance for survival. 3rd ed. New York: McGraw-Hill, c2010. ISBN 978-0-07-166418-9. Inglehart, Ronald, Halman, Loek, Welzel, Christian (2004). Introduction. In R. Inglehart, M. Basáňes, J. Díez-Medrano (Hrsg.), Human beliefs and values. A cross-cultural sourcebook based on the 1999-2002 values surveys, S. 1-20. Mexico. Siglo XXI Editores. Inglehart, Ronald, Oyserman, Daphna (2004). Individualism, autonomy, self-expression. The human development syndrome. In Henk Vinken, Joseph Soeters & Peter Ester (Hrsg.), Comparing Cultures. Dimensions of Culture in a Comparative Perspective. S. 74-96. Leiden in the Netherlands. Koninklijke Brill. MACHKOVÁ, Hana. Mezinárodní marketing: nové trendy a reflexe změn ve světě. 3., aktualiz. a přeprac. vyd. Praha: Grada, c2009. Expert (Grada). ISBN 978-80-247-2986-2. MACHKOVÁ, Hana. Mezinárodní marketing: [strategické trendy a příklady z praxe]. 4. vyd. Praha: Grada, 2015. Expert (Grada). ISBN 978-80-247-5366-9. USUNIER, Jean-Claude a Julie Anne LEE. Marketing across cultures. 6th ed. New York: Pearson, 2013. ISBN 9780273757733. |
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Poslední úprava: Mgr. Ing. Jana Rosenfeldová, Ph.D. (19.02.2020)
The classes will contain elements of a lecture and a seminar, hence students will always be expected to be familiar with the class readings for a given session and be involved in class discussions. |
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Poslední úprava: Mgr. Ing. Jana Rosenfeldová, Ph.D. (19.02.2020)
Feb 27: rules and principles of the seminar, creation of teams; defining intercultural marketing Mar 5: defining culture, cultural dimensions Mar 12: perception of colors in different cultures Mar 19: cultural aspects of humor Mar 26: influence of religion Apr 2: perception of beauty in different cultures, ideals of beauty Apr 9: Dean's Holidays Apr 16: family, marriage, sexuality, roles of women/men in different cultures Apr 23: intercultural aspects of nonverbal communication Apr 30: Field trip May 7: Traditions in different cultures, TEST May 14: Students presentations |