Managing Multimedia Projects - JJB086

• Anglický název: Managing Multimedia Projects
• Zajišťuje: Katedra žurnalistiky (23-KZ)
• Fakulta: Fakulta sociálních věd
• Platnost: od 2019 do 2019
• Semestr: zimní
• E-Kredity: 4
• Způsob provedení zkoušky: zimní s.:
• Rozsah, examinace: zimní s.:1/1, Z [HT]
• Počet míst: 15 / neurčen (15)
• Minimální obsazenost: neomezen
• 4EU+: ne
• Virtuální mobilita / počet míst pro virtuální mobilitu: ne
• Stav předmětu: vyučován
• Jazyk výuky: angličtina
• Způsob výuky: prezenční
• Poznámka: předmět je možno zapsat mimo plán; povolen pro zápis po webu; při zápisu přednost, je-li ve stud. plánu
• Garant: Bc. Ondřej Juřík
• Vyučující: Bc. Ondřej Juřík
• Neslučitelnost : JKB105
• Prerekvizity : JJB061
• Je neslučitelnost pro: JKB105

Anotace

Many journalist today are required to work on multimedia projects. Any journalism graduate should have the basic information about how these projects are created and what are some of the basic principles around them. Therefore this course introduces students to management of multimedia projects (websites, apps. etc.) and basic concepts of Project Cycle Management.

Poslední úprava: Juřík Ondřej, Bc. (19.07.2015)

Cíl předmětu

The objective of this course is to familiarize students with various aspects of project management and give students the ability to apply these concepts as part of workshops, in their homework assignments.

Poslední úprava: Juřík Ondřej, Bc. (19.07.2015)

Podmínky zakončení předmětu

This class requires minimum of 70 points (out of 100) to pass. The points will be assigned in the following manner:
Attendance: 2 points per class - total 24
Multimedia assignments: 3x 10 points each - total 30
Mid-term test: 16 points
Project Presentation: 30 points

Poslední úprava: Juřík Ondřej, Bc. (19.07.2015)

Literatura

Texts for this class will be provided in a form of photocopies or downloaded pdfs. Although encouraged students are not required to buy the books.

Required reading:

FINNEY, Elaine England and Andy. Managing multimedia: project management for Web and convergent media. 3rd ed. New York: Addison-Wesley, 2002, xi, 340 p. McGraw-Hill "Demystified" series. ISBN 02-017-2898-2.

ROBERTS, Paul. Effective project management. Philadelphia, PA: Kogan Page, 2011, x, 291 p. ISBN 07-494-6158-6.

KEMP, Sid. Project management demystified. New York: McGraw-Hill, 2004, xi, 340 p. McGraw-Hill "Demystified" series. ISBN 00-714-4014-3.

The Philosophy of UI Design: Fundamental Principles. USA: Apple, 1992. Available at: https://developer.apple.com/library/mac/#documentation/UserExperience/Conceptual/AppleHIGuidelines/HIPrinciples/HIPrinciples.html#//apple_ref/doc/uid/TP30000353-TP6

NORMAN, Donald A. The design of everyday things. 1st Basic paperback. New York: Basic Books, 2002c1988, xxi, 257 p. ISBN 04-650-6710-7.

NIELSEN, Jacob. How Users Read on the Web. [online]. 1997. vyd. [cit. 2013-04-27]. Available: http://www.nngroup.com/articles/how-users-read-on-the-web/

Optional reading:

NIELSEN, Jakob a Kara PERNICE. Eyetracking web usability. Berkeley, CA.: New Riders, 2010, xix, 437 p. ISBN 03-214-9836-4.

SCHNEIER, Bruce. Secrets and lies: digital security in a networked world : [with new information about post-9/11 security]. Pbk. ed. Indianapolis: Wiley, 2000. ISBN 04-714-5380-3.

KAHN, David. The codebreakers: the story of secret writing. [Rev. ed.]. New York: Scribner, c1996, xviii, 1181 p. ISBN 06-848-3130-9.

NIELSEN, Jacob. Teenage Usability: Designing Teen-Targeted Websites. NIELSEN NORMAN GROUP. [online]. [cit. 2013-04-27]. Available at: http://www.nngroup.com/articles/usability-of-websites-for-teenagers/

CHOUINARD, Yvon. Let my people go surfing the education of a reluctant businessman. 6th ed. New York: Penguin, 2006. ISBN 01-430-3783-8.

HSIEH, Tony. Delivering happiness: a path to profits, passion, and purpose. 1st ed. New York: Business Plus, 2010. ISBN 04-465-6304-8.

HONEY, Peter. Improve your people skills. 2nd ed. [with extra material]. London: CIPD, 2001. ISBN 08-529-2903-X.

BRUCE, Anne. How to motivate every employee: 24 proven tactics to spark productivity in the workplace. New York: McGraw-Hill, c2003, ix, 48 p. ISBN 00-714-1333-2.

MEYER, Danny. Setting the table: the transforming power of hospitality in business. New York: HarperCollinsPublishers, 2008. ISBN 00-607-4276-3.

Poslední úprava: Juřík Ondřej, Bc. (19.07.2015)

Metody výuky

The class includes both theoretical lectures and practical workshops. The concepts explained during lectures are applied in workshop assignments.

Poslední úprava: Juřík Ondřej, Bc. (19.07.2015)

Sylabus

 

No.	Lectures (45 minutes)	Workshops (45 minutes)
1	Introduction to Managing Multimedia and Project Cycle Management	Project Selection/ Project Scoping Questionnaire
2	Project Cycle Management I (Scoping, Brainstorming, Proposal, Testing, Analyzing, Archiving)	Brainstorming /Project Management Tools/Setting up a website
3	Human Oriented Design & User Interface,  Writing for Multimedia (do’s, dont’s)	Multimedia Assignment 1 (text)
4	Budgets, Cost Monitoring, Risk Management, Reporting	Basics of shooting video
5	Team Management (selecting team members, interviews)	Multimedia Assignment 2 (graphics)
6	Management Styles (leadership, management styles, successful teams, motivation)	Video Editing Tools, Multimedia Assignment 3 (video)
7	Localization (adapting projects for other languages and cultures)	Multi Language sites
8	Legal Issues (contracts, copyright, privacy)	Privacy, Terms of use, Cookies
9	Business Travel (flights, per diems, meetings)Digital Security & Cryptography	Planning a virtual business journey
10	Relationships with customers and partners, presentations (Surveys)	Surveys
11	Project Cycle Management II	Project proposal, project pitch
12	Team Project Presentation	Workshop Evaluation

 

Workshops:
At the beginning of the semester students will select a project on which they will work as a team for number of weeks. At the end of the semester each group will be required to show a semi-working prototype and present it to the rest of the class.

Sample of project for selection:

• section of newspaper website showing delays of main highways/train routes
• subsite of NGO website presenting cases of human rights abuses in a country
• subsection of a television site for a special event (Elections,Olympic Games etc)
• subsite of UN website presenting development of number of HIV in a continent
• students can suggest their project as well

Poslední úprava: Juřík Ondřej, Bc. (19.07.2015)

Vstupní požadavky

There are no special entry requirements.

Poslední úprava: Juřík Ondřej, Bc. (19.07.2015)

Požadavky k zápisu

There are no special registration requirements.

Poslední úprava: Juřík Ondřej, Bc. (19.07.2015)