A practical application in sport event planning and promotion. Operating special events with an emphasis on sports events. Administrative procedures, operational techniques, hospitality, public relations and marketing, and technical services. Students choose and progressively plan a sport event or program as the topics are presented throughout the semester. Each group will present their sport event or program at the conclusion of the semester.

1. Graham, S., Delpy Neirotti, L., & Goldblatt, J. (2001). The ultimate guide to sports marketing. 2nd ed.; United States: McGraw-Hill.

2. Solomon, J. (2002). An insider's guide to managing sport events. Champaign, Ill.; United States: Human Kinetics.

3. Čáslavová, E. (2009). Management a marketing sportu. Praha: Olympia.

• Regular attendance

• Preparation and presentation of an event project

• Volunteer participation in one sport event chosen by the instructor

1. Understanding the Industry - Choosing a successful event or program.

2. Plan for uniqueness.

3. Planning - Event timelines.

4. Marketing the event.

5. SWOT analysis.

6. Budgeting.

7. Sponsorship.

8. Logistics - Contingency planning.

9. Negotiations and Contracts.

10. Risk Management.

11. Merchandising.

12. Using a celebrity.

13. Charity.

14. Community involvement.