IKEA : Present and Future

• Název v anglickém jazyce: IKEA: Present and Future
• Klíčová slova: IKEA: Present and Future
• Klíčová slova anglicky: IKEA: Present and Future
• Akademický rok vypsání: 2012/2013
• Typ práce: bakalářská práce
• Jazyk práce: angličtina
• Ústav: Institut ekonomických studií (23-IES)
• Vedoucí / školitel: doc. Ing. Tomáš Cahlík, CSc.
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 05.05.2013
• Datum zadání: 05.05.2013
• Datum a čas obhajoby: 09.09.2014 08:00
• Místo konání obhajoby: IES
• Datum odevzdání elektronické podoby: 29.07.2014
• Datum proběhlé obhajoby: 09.09.2014
• Oponenti: prof. RNDr. Jiří Hlaváček, CSc.

Předběžná náplň práce v anglickém jazyce

Topic characteristics:
At first, my objective of the paper is to introduce IKEA by mentioning how IKEA started its business, how it is profiting from the higher living standard s in the Czech Republic, what is its price benchmark and how the purchasing power affects the revenue and profit of IKEA. Moreover, my other objective of this paper is to analyze Ikea’s minimum requirements for environment, social and working conditions when purchasing products, materials and services and its influence on the supplier’s companies and its eventual impact on the local society. The study will investigate if these requirements have positive or negative impact on company’s sales or revenue and how does these requirements affect the competition of the suppliers and sub-suppliers. Does these requirements support Ikea’s price setting and does Ikea have competitive benefits towards their competitors by implying these demands

Hypothesis:
1. My hypothesis is that these “IWAY” requirements have positive impact on Ikea’s suppliers in terms of competitiveness between the suppliers.
2. Ikea also has competitive advantage over their competitors, such as Kika and other companies selling home furnishings.
3. The IWAY requirements have positive impact on supplier’s revenues and higher cost.

Methodology:
Public Finance view, microeconomic view, labour conditions, interviews with employees and Human Research departments

Outline:1. Introduction
2. Explanation of how IKEA profits from the higher standard of living in the Czech Republic
3. Explanation of the IWAY standard
4. Public Finance view, different models
5. Microeconomic view, different models
6. Conclusion

Bibliography:
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"About IKEA." The IKEA Way. Inter-Ikea Systems, n.d. Web. 16 June 2013.
Eurofound. "Codes of Conduct and International Framework Agreements: New Forms of Governance at Company Level." Case Study: IKEA (2008): n. pag. Web.
IKEA Supply AG. IWAY Standard. Pratteln: IKEA Supply AG, 2008. Print.
Varian, Hal R. Intermediate Microeconomics: A Modern Approach. 8th ed. New York: W.W. Norton &, 1999. Print.
Stiglitz, Joseph E. Economics of the Public Sector. New York: Norton, 2000. Print.
"Welcome to the Global Social Compliance Programme." Welcome to the Global Social Compliance Programme. The Consumer Goods Forum, n.d. Web. 16 June 2013.

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"Výroční Zpráva." Veřejný Rejstřík a Sbírka Listin-Fatra. C 25263/SL 47 Vedená U Krajského Soudu v Brně, 29 Oct. 2013. Web. 23 July 2014.

"Výroční Zpráva." Veřejný Rejstřík a Sbírka Listin - Kika. C 98298/SL 31 Vedená U Městského Soudu v Praze, 18 Mar. 2013. Web. 24 July 2014.

"Competitive Advantage Definition | Investopedia." Investopedia. Investopedia US, A Division of IAC. Web. 23 July 2014