Study programmes
Sustainability in Marketing and Media Communication
Study program:
Sustainability in Marketing and Media Communication
SP code:
B0388A180002
Study form:
full-time
Study type:
Bachelor's
Standard duration of study in years:
3
Language of instruction:
English
Title:
Bc.
Title:
No
More details
SP name in Czech:
Udržitelnost v marketingu a mediální komunikaci
SP name in Latin:
Orbis humani sustinendi ratio in arte mercatus ac nuntiorum transmissione excolenda
SP profile:
academically oriented
SP characteristics
The program is designed for high school graduates who meet the requirements for a bachelor's degree at the university. The program is taught in English.
The bachelor's degree program "Sustainability in Marketing and Media Communication" is an interdisciplinary program that combines insights from communication, media studies and marketing with concepts of sustainability.
The new and unique feature of this program is the implementation of sustainability principles in marketing and media communication. Students learn about sustainability issues in media communication and apply sustainability principles in international and media environments.
The general principles of sustainability are specified in the individual courses with regard to media communication. In addition, the program promotes the practical application of theoretical knowledge through internships, excursions, and practical projects on various topics of media communication and sustainable development.
The bachelor's degree program "Sustainability in Marketing and Media Communication" is an interdisciplinary program that combines insights from communication, media studies and marketing with concepts of sustainability.
The new and unique feature of this program is the implementation of sustainability principles in marketing and media communication. Students learn about sustainability issues in media communication and apply sustainability principles in international and media environments.
The general principles of sustainability are specified in the individual courses with regard to media communication. In addition, the program promotes the practical application of theoretical knowledge through internships, excursions, and practical projects on various topics of media communication and sustainable development.
More details
Graduate profile for the public:
Graduates of the “Sustainability in Marketing and Media Communication” program acquire skills in communicating sustainability issues, designing and presenting them in the media space. They are also familiar with intercultural communication strategies and can apply them in various international work contexts. They are able to apply the principle of sustainability to the communication process itself.
Graduates can deal consciously and critically with media products, especially in the area of social media. They can critically evaluate media messages and assess the environmental effects of media and marketing campaigns.
Graduates are able to create their own messages and contributions that are consistent with the principles of sustainable communication and therefore have no negative impact on the environment.
Graduates can deal consciously and critically with media products, especially in the area of social media. They can critically evaluate media messages and assess the environmental effects of media and marketing campaigns.
Graduates are able to create their own messages and contributions that are consistent with the principles of sustainable communication and therefore have no negative impact on the environment.
Related accreditations
No related accreditations have been found
Teaching provided by
Faculty:
- Faculty of Social Sciences (FSV)
Cooperating institutions:
No
More details
Foreign university joint diploma type:
No
External department:
No
Classification
Area of education:
- Media and Communication Studies
SP structure
Specialisation:
No
Double-curriculum study:
No
Data for persons with disabilities
Contact person for persons with disability:
Bc. Lucie Pištěková, DiS.
Web page for persons with disability:
Further information about the study of persons with disability:
Personal provision
Garant SP:
- Dr. phil. habil. Ulrike Lütke Notarp, Ph.D.
Study plans
Plans according to accreditation:
full-time study form with language of instruction English
Instruction
Admission procedure requirements:
Study programme (branch) is open for applicants for the academic year
2026/2027:
- Faculty of Social Sciences - Admission procedure requirements
Can be studied in combination
No combinations have been found
