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Globalization of Media Industry - JJM232
Anglický název: Globalization of Media Industry
Zajišťuje: Katedra mediálních studií (23-KMS)
Fakulta: Fakulta sociálních věd
Platnost: od 2016
Semestr: zimní
E-Kredity: 6
Způsob provedení zkoušky: zimní s.:
Rozsah, examinace: zimní s.:1/1, Zk [HT]
Počet míst: neurčen / neurčen (30)
Minimální obsazenost: neomezen
4EU+: ne
Virtuální mobilita / počet míst pro virtuální mobilitu: ne
Stav předmětu: nevyučován
Jazyk výuky: angličtina
Způsob výuky: prezenční
Poznámka: předmět je možno zapsat mimo plán
povolen pro zápis po webu
při zápisu přednost, je-li ve stud. plánu
Garant: PhDr. Václav Štětka, Ph.D.
Termíny zkoušek   Rozvrh   Nástěnka   
Soubory Komentář Kdo přidal
stáhnout Vaidhyanathan_googlization.pdf cetba PhDr. Václav Štětka, Ph.D.
Anotace - angličtina
This course will provide an introduction into the rise and current state of the global media and communication industry, and will discuss its role and social and cultural impact in the contemporary world. The course will start with a brief insight into the academic discourse of globalization, followed by an overview of the evolution and present-day condition of the global communication infrastructure. The main focus of the course will be the presentation and critical discussion of the worldwide diffusion and cultural and political influence of transnational media corporations as the key actors of the global media system; both the multimedia conglomerates (Time Warner, Disney, News Corp., Sony etc.) as well as the companies primarily built around the Internet and social media (Google, Facebook, Twitter etc.). Attention will however also be paid to the increasing global prominence of media corporations based in Latin America and Asia, contributing to the reversal of international media flows and challenging the global hegemony of the Western media producers. In the last part of the course, the phenomenon of global TV formats (Big Brother, Pop Idol etc.) will be examined and discussed as an example of the processes of glocalization and cultural hybridization, offering a different perspective on the issues of global cultural production and reception.
Poslední úprava: Štětka Václav, PhDr., Ph.D. (29.08.2014)
Podmínky zakončení předmětu - angličtina

Requirements:

-          attendance and active involvement in discussions (15%) (max. 3 absences)  

-          summary (300 - 350 words) from (ONE OF) the readings before classes (min. 7; 20%)

[ALL MATERIALS WILL BE AVAILABLE ELECTRONICALLY]

-          one short (10 min.) oral presentation on a selected case study from the list below  (alternative topics possible) (15%)   

-          final test (20%) 

-          final essay (min. 2500 words) on an assigned topic (30%) [OPTIONAL]

Poslední úprava: Štětka Václav, PhDr., Ph.D. (29.09.2015)
Literatura - angličtina

Readings for the classes:

Lule, Jack (2015): Globalization and media: Global village of Babel. Rowman & Littlefield. Chapters 1 & 2 : Introduction: Global Village of Babel (pp. 1-15), Language and Metaphor: What We Talk about When We Talk about Globalization and Media, pp. 19-36.

Lule, Jack (2015): Globalization and media: Global village of Babel. Rowman & Littlefield. Chapter 3: The Role of Media in Globalization: A History from Bongos to iPhones, pp. 43-62.

Standage, Tom (1998): The Victorian Internet. The Remarkable Story of the Telegraph and the Nineteenth Centuryʼs On-line Pioneers. Penguin Press. Chapter 5: Wiring the World, pp. 72-87.

Hesmondhalgh, David (2012): The Cultural Industries. 3rd edition. London: SAGE. Chapter 4: Marketisation in Telecommunications and Broadcasting, pp. 121-153.

Lule, Jack (2015): Globalization and media: Global village of Babel. Rowman & Littlefield. Chapter 5: Media and Economic Globalization, pp. 85-115.

Vaidhyanathan, Siva (2012) The Googlization of Everything. (And Why Should We Worry). University of California Press, pp. 1-12; 115-148.

Street, John (2001): Mass Media, Politics and Democracy. Palgrave Macmillan. Chap. 6: Conglomerate control: media moguls and media power. 159-184.

McChesney, Robert W. (2013): Digital Disconnect. How Capitalism is Turning the Internet Against Democracy. Chap. 5 The Internet and Capitalism II: The Empire of the Senseless? Pp. 130-171.

Artz, Lee (2015): Global Entertainment Media: A Critical Introduction. Wiley Blackwell. Chap. 6: Power Decentered. Dominant Diversity, pp. 167-193.

Albert Moran, Karina Aveyard (2014): The place of television programme formats. Continuum, Vol. 28, Iss. 1, 18-27.

Waisbord, S. 2004 McTV: Understanding the Global Popularity of Television Formats. In:Television New Media; Vol. 5: 359-383

van Keulen, J. and Krijnen, T. (2013) The limitations of localization: A cross-cultural comparative study of Farmer Wants a Wife. International Journal of Cultural Studies, pp. 1-16.

Mirrlees, Tanner (2012) Global Entertainment Media: Between Cultural Imperialism and Cultural Globalization. Routledge. Chapter 3: Governing Global Entertainment Media: The State, Media Policy, and Regulation, pp. 105-146.

Mirrless, Tanner (2012): Global Entertainment Media: Between Cultural Imperialism and Cultural Globalization. Routledge. Chapter 1: Paradigms of Global Entertainment Media, pp. 21-58.

Poslední úprava: Štětka Václav, PhDr., Ph.D. (22.09.2015)
Sylabus - angličtina

SYLLABUS

 

Globalization of media industry

Time & place: Monday 14.00-15.30 , room H112

ECTS Credits: 6

Lecturer: Dr. Václav Štětka, Ph.D.

Contact: stetka@fsv.cuni.cz ; Skype: vaclavstetka ; Office hours: Monday 15.30-17.00

 

This course will provide an introduction into the rise and current state of the global media and communication industry, and will discuss its role and social and cultural impact in the contemporary world. The course will start with a brief insight into the academic discourse of globalization, followed by an overview of the evolution and present-day condition of the global communication infrastructure. The main focus of the course will be the presentation and critical discussion of the worldwide diffusion and cultural and political influence of transnational media corporations as the key actors of the global media system; both the multimedia conglomerates (Time Warner, Disney, News Corp., Sony etc.) as well as the companies primarily built around the Internet and social media (Google, Facebook, Twitter etc.). Attention will however also be paid to the increasing global prominence of media corporations based in Latin America and Asia, contributing to the reversal of international media flows and challenging the global hegemony of the Western media producers. In the last part of the course, the phenomenon of global TV formats (Big Brother, Pop Idol etc.) will be examined and discussed as an example of the processes of glocalization and cultural hybridization, offering a different perspective on the issues of global cultural production and reception.

Requirements:

-          attendance and active involvement in discussions (15%) (max. 3 absences)  

-          summary (250-300 words) from the readings before classes (min. 7; 20%)

[ALL MATERIALS WILL BE AVAILABLE ELECTRONICALLY]

-          one short (10 min.) oral presentation on a selected case study from the list below  (alternative topics possible) (15%)   

-          final test (20%) 

-          final essay (min. 2500 words) on an assigned topic (30%) [OPTIONAL]

 

Course structure:

 

Week 1 (5.10.): Introduction to the course, requirements

  The globalization discourse: perspectives on globalization

 

Readings

 

Lule, Jack (2015): Globalization and media: Global village of Babel. Rowman & Littlefield. Chapters 1 & 2 : Introduction: Global Village of Babel (pp. 1-15), Language and Metaphor: What We Talk about When We Talk about Globalization and Media, pp. 19-36.

 

 

Week 2 (12.10.): Building global communication infrastructure: from telegraph to the Internet

 

Readings

 

Lule, Jack (2015): Globalization and media: Global village of Babel. Rowman & Littlefield. Chapter 3: The Role of Media in Globalization: A History from Bongos to iPhones, pp. 43-62.

 

Standage, Tom (1998): The Victorian Internet. The Remarkable Story of the Telegraph and the Nineteenth Centuryʼs On-line Pioneers. Penguin Press. Chapter 5: Wiring the World, pp. 72-87.

 

 

 

Week 3 (19.10.): Media conglomerates I: marketization and the rise of global empires

 

Readings

 

Hesmondhalgh, David (2012): The Cultural Industries. 3rd edition. London: SAGE. Chapter 4: Marketisation in Telecommunications and Broadcasting, pp. 121-153.

Lule, Jack (2015): Globalization and media: Global village of Babel. Rowman & Littlefield. Chapter 5: Media and Economic Globalization, pp. 85-115.

 

Case study

● Time Warner

● Vivendi

● Walt Disney

● Viacom

 

 

Week 4 (26.10.): Media conglomerates II: towards a digital order

 

Readings

 

Vaidhyanathan, Siva (2012) The Googlization of Everything. (And Why Should We Worry). University of California Press, pp. 1-12; 115-148.

 

Case study

Facebook: global reach and business model

Twitter: global reach and business model

Amazon: from online bookstore to multimedia conglomerate

 

Week 5 (2.11.):  Critical approaches towards global media (I): corporate media and power

 

Readings

 

Street, John (2001): Mass Media, Politics and Democracy. Palgrave Macmillan. Chap. 6: Conglomerate control: media moguls and media power. 159-184.

 

 

Case study

News Corporation and the "hacking scandal"

 

 

Week 6 (9.11.):  Critical approaches towards global media (II): Internet and democratization

 

Readings [COMPULSORY]

 

McChesney, Robert W. (2013): Digital Disconnect. How Capitalism is Turning the Internet Against Democracy. Chap. 5 The Internet and Capitalism II: The Empire of the Senseless? Pp. 130-171.

 

Case study

 

Al Jazeera: challenging Western domination

Social media and the "Arab Spring"

 

 

Week 7 (16.11.): De-westernization and regionalization of media production

 

Readings

 

Artz, Lee (2015): Global Entertainment Media: A Critical Introduction. Wiley Blackwell. Chap. 6: Power Decentered. Dominant Diversity, pp. 167-193.

Case study

The Third World strikes back: globalization of telenovelas

● Bollywood: world’s biggest film industry

● Nollywood: from VHS to global multiplexes

 

Week 8 (23.11.): Television formats: from globalization to glocalization?

Readings

 

Albert Moran, Karina Aveyard (2014): The place of television programme formats. Continuum, Vol. 28, Iss. 1, 18-27.

 

Waisbord, S. 2004 McTV: Understanding the Global Popularity of Television Formats. In:

Television New Media; Vol. 5: 359-383

 

Case study

 

● Pop Idol: format adaptation and audience reception in [YOUR COUNTRY]

● Big Brother: format adaptation and audience reception in [YOUR COUNTRY]

● Got Talent: format adaptation and audience reception in [YOUR COUNTRY]

 

 

Week 9 (30.11.) Workshop

 

Comparing adaptation of television formats across countries: junctures of hybridity, homogeneity and national identity

 

Readings

 

van Keulen, J. and Krijnen, T. (2013) The limitations of localization: A cross-cultural comparative study of Farmer Wants a Wife. International Journal of Cultural Studies, pp. 1-16.

 

 

 

Week 10 (7.12.): Regulating the global media industries: mission impossible?

 

Readings

 

Mirrlees, Tanner (2012) Global Entertainment Media: Between Cultural Imperialism and Cultural Globalization. Routledge. Chapter 3: Governing Global Entertainment Media: The State, Media Policy, and Regulation, pp. 105-146.

 

Case study

 ACTA and TTIP: a global controversy

 

 

Week 11 (14.12.):  Final debate: which paradigm for global media age?

 

Readings [COMPULSORY]

 

Mirrless, Tanner (2012): Global Entertainment Media: Between Cultural Imperialism and Cultural Globalization. Routledge. Chapter 1: Paradigms of Global Entertainment Media, pp. 21-58.

 

 

 

 

REQUIREMENTS

 

 

 

%

Points

attendance (max. 3 absences)

15%

30

summary from readings (min. 7)

20%

40

oral presentation

15%

15/30

final test

20%

0-40

final essay [optional]

30%

15/30/45/60

TOTAL

100%

200

 

 

Final grade

Points

1

180-200

2

160-179

3

130-159

4 (did not pass)

< 130

 

 

Other recommended literature:

 

 

-          Hesmonghalgh, David (2012) The Cultural Industries. SAGE

-          Mulligan, Catherine (2012) The communications industries in the era of convergence. Routledge.

-          Castells, Manuel (2009) Communication Power. Oxford: Oxford University Press.

-          McMillin, Divya C. (2007) International Media Studies. Blackwel.

-          Thussu, Daya Kishan (2007): International Communication: Continuity and Change. London: Holden Arnold

-          Hafez, K. (2007) The Myth of Media Globalization. Polity Press.

-          McPhail, Thomas (2006) Global Communication. Theories, Stakeholders and Trends. Blackwell, 2006.

-          Moran, Alberto, with Justin Malbon (2006) Understanding the Global TV Format. Bristol: Intellect Books.

Poslední úprava: Štětka Václav, PhDr., Ph.D. (29.09.2015)
 
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