The course explores the research activities of Paul Lazarsfeld, Robert K. Merton and their colleagues on radio audiences, newspaper, book and magazine readers, film- oers, and participants in interpersonal communication. It focuses on the period between 1931 and 1949. It documents in detail research studies by Lazarsfeld and his immediate colleagues on these subjects published during this period. However, primary attention is devoted to the research workshop, to research methods, examples of their imaginative use, methods of data presentation, interesting interpretations, and innovative findings made by Lazarsfeld and his colleagues. The next part of the course analyses the work of Elisabeth Noelle-Neumann from the Institute for Demoskopie in Allensbach, Gabriel Weimann from Haifa and many other followers of the communications research. Course finished with the online communications research of 11th September issue as an example of just-in-time research.
Poslední úprava: Jeřábek Hynek, prof. PhDr., CSc. (29.01.2022)
The course explores the research activities of Paul Lazarsfeld, Robert K. Merton and their colleagues on radio audiences, newspaper, book and magazine readers, film- doers, and participants in interpersonal communication. It focuses on the period between 1931 and 1949. It documents in detail research studies by Lazarsfeld and his immediate colleagues on these subjects published during this period. However, primary attention is devoted to the research workshop, to research methods, examples of their imaginative use, methods of data presentation, interesting interpretations, and innovative findings made by Lazarsfeld and his colleagues. The next part of the course analyses the work of Elisabeth Noelle-Neumann from the Institute for Demoskopie in Allensbach, Gabriel Weimann from Haifa and many other followers of the communications research. The last - newest literature - is the paper published in January 2022 with the authorship by Elihu Katz: His Master's Voice. Course finished
with the online communications research of 11th September issue as an example of just-in-time research.
Poslední úprava: Jeřábek Hynek, prof. PhDr., CSc. (15.02.2023)
Literatura -
Obligatory literature:
Cantril,H.-Gaudet,Hazel-Herzog,Herta (1940) : The Invasion from Mars. A Study in the Psychology of Panic. Princeton, New Jersey, Princeton University Press 1940
Delia,J.G.(1987): Communication Research: A History. In: Berger,Ch.R.-Chaffee,S.H. eds.: Handbook of Communication Science. Newbury Park -,Sage 1987, pp.20-98
Jeřábek, H. (2019) Paul Lazarsfeld and the Origins of Communications Research. London: Routledge.
Jeřábek,H. (2006): Paul Lazarsfeld's Research Methodology (Biography, Methods, Famous Projects). Prague, The Karolinum Press (ISBN 80-246-1098-1)
Katz,E. (2021) : His Master’s Voice. International Journal of Communication 16(2022), Forum 608–615.
Katz,E. (1957) : The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis. Public Opinion Quartely 21, (1957), 1, pp.61-78
Lazarsfeld,P.F.-Katz,E. (1955) : Personal Influence. The Part Played by People in the Flow of Mass Communications. New York, The Free Press 1955
Schmidt, Ralph E. - Thomas Petersen (2022): Beyond Marienthal: The Relationship Between Elisabeth Noelle-Neumann and Paul F. Lazarsfeld. International Journal of Communication 16(2022), Forum 664–672.
Weimann,G. (1994) : The Influentials. People Who Influence People. Albany, State University of New York Press 1994
Recommended literatur for seminar papers:
Gaudet,Hazel: A Model for Assessing Changes in Voting Intention. In: Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, pp.428-438
Granovetter,M.S. (1973) : The Strength of Weak Ties. American Journal of Sociology 78, (1973), 6, pp. 1360-80
Herzog,Herta (1938): Why Did People Believe in the Invasion from Mars? In: Lazarsfeld-Rosenberg eds.: (1955): The Language of Social Research. New York, The Free Press 1955, pp. 420 - 428
Katz,E. (1963) : The Diffusion of New Ideas and Practices. In: Schramm,W. ed.: The Science of Human Communication. New York, Basic Books 1963, pp. 77-93
Lazarsfeld,P.: Evaluationg the Effectiveness of Advertising by Direct Interviews. In: Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, pp. 411-419
Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, selected chapters.
Lazarsfeld,P.F. - Kendall, Patricia L.(1948): Radio Listening in America: The People Look at Radio - Again. New York, Prentice-Hall 1948
Lazarsfeld,P.F. - Stanton,F.N. eds.(1941): Radio Research 1941. (New York, Duel,Sloan and Pearce 1941; any chapter 10 or more pages long
Lazarsfeld,P.F. - Stanton,F.N. eds.(1944): Radio Research 1942 - 1943. New York, Duell, Sloan and Pearce 1944 ? any chapter 10 or more pages long
Lazarsfeld,P.F. - Stanton, F.N. eds.(1949): Communications Research 1948 - 1949. New York, Harper & Brothers 1949 ? any chapter 10 or more pages long
Lowery,Shearon - De Fleur,M.L. (1983) : The People'Choice: The Media in a Political Campaign. in: Lowery-De Fleur: Milestones in Mass Communication Research. Media Effects. London, Longman 1983, pp.86-112
Lowery,Shearon - De Fleur,M.L. (1983) : Personal Influence: The Two - step Flow of Communication. in: Lowery-De Fleur: Milestones in Mass Communication Research. Media Effects. New York- , Longman 1983, pp. 176-203
Merton, R.K.- Fiske, Marjorie - Curtis, Alberta (1946): Mass Persuasion. The Social Psychology of a War Bond Drive. New York-London, Harper & Brothers Publ. 1946 (cited according edition Westport, Conn., Greenwood Press Pbl. 1971), pp.1-19
Metron,R.K. - Kendall, Patricia L.: The Focused Interview. In: Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, pp.476-489
Morrison, D.E. (1978b) : The Beginnings of Modern Mass Communication Research. Archives Européennes de Sociologie, 19, (1978), 2, pp.347-359
Poslední úprava: Jeřábek Hynek, prof. PhDr., CSc. (29.01.2022)
Obligatory literature:
Cantril,H.-Gaudet,Hazel-Herzog,Herta (1940) : The Invasion from Mars. A Study in the Psychology of Panic. Princeton, New Jersey, Princeton University Press 1940
Delia,J.G.(1987): Communication Research: A History. In: Berger,Ch.R.-Chaffee,S.H. eds.: Handbook of Communication Science. Newbury Park -,Sage 1987, pp.20-98
Jeřábek, H. (2019) Paul Lazarsfeld and the Origins of Communications Research. London: Routledge.
Jeřábek,H. (2006): Paul Lazarsfeld's Research Methodology (Biography, Methods, Famous Projects). Prague, The Karolinum Press (ISBN 80-246-1098-1)
Katz,E. (2021) : His Master’s Voice. International Journal of Communication 16(2022), Forum 608–615.
Katz,E. (1957) : The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis. Public Opinion Quartely 21, (1957), 1, pp.61-78
Lazarsfeld,P.F.-Katz,E. (1955) : Personal Influence. The Part Played by People in the Flow of Mass Communications. New York, The Free Press 1955
Schmidt, Ralph E. - Thomas Petersen (2022): Beyond Marienthal: The Relationship Between Elisabeth Noelle-Neumann and Paul F. Lazarsfeld. International Journal of Communication 16(2022), Forum 664–672.
Weimann,G. (1994) : The Influentials. People Who Influence People. Albany, State University of New York Press 1994
Recommended literatur for seminar papers:
Gaudet,Hazel: A Model for Assessing Changes in Voting Intention. In: Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, pp.428-438
Granovetter,M.S. (1973) : The Strength of Weak Ties. American Journal of Sociology 78, (1973), 6, pp. 1360-80
Herzog,Herta (1938): Why Did People Believe in the Invasion from Mars? In: Lazarsfeld-Rosenberg eds.: (1955): The Language of Social Research. New York, The Free Press 1955, pp. 420 - 428
Katz,E. (1963) : The Diffusion of New Ideas and Practices. In: Schramm,W. ed.: The Science of Human Communication. New York, Basic Books 1963, pp. 77-93
Lazarsfeld,P.: Evaluationg the Effectiveness of Advertising by Direct Interviews. In: Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, pp. 411-419
Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, selected chapters.
Lazarsfeld,P.F. - Kendall, Patricia L.(1948): Radio Listening in America: The People Look at Radio - Again. New York, Prentice-Hall 1948
Lazarsfeld,P.F. - Stanton,F.N. eds.(1941): Radio Research 1941. (New York, Duel,Sloan and Pearce 1941; any chapter 10 or more pages long
Lazarsfeld,P.F. - Stanton,F.N. eds.(1944): Radio Research 1942 - 1943. New York, Duell, Sloan and Pearce 1944 ? any chapter 10 or more pages long
Lazarsfeld,P.F. - Stanton, F.N. eds.(1949): Communications Research 1948 - 1949. New York, Harper & Brothers 1949 ? any chapter 10 or more pages long
Lowery,Shearon - De Fleur,M.L. (1983) : The People'Choice: The Media in a Political Campaign. in: Lowery-De Fleur: Milestones in Mass Communication Research. Media Effects. London, Longman 1983, pp.86-112
Lowery,Shearon - De Fleur,M.L. (1983) : Personal Influence: The Two - step Flow of Communication. in: Lowery-De Fleur: Milestones in Mass Communication Research. Media Effects. New York- , Longman 1983, pp. 176-203
Merton, R.K.- Fiske, Marjorie - Curtis, Alberta (1946): Mass Persuasion. The Social Psychology of a War Bond Drive. New York-London, Harper & Brothers Publ. 1946 (cited according edition Westport, Conn., Greenwood Press Pbl. 1971), pp.1-19
Metron,R.K. - Kendall, Patricia L.: The Focused Interview. In: Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, pp.476-489
Morrison, D.E. (1978b) : The Beginnings of Modern Mass Communication Research. Archives Européennes de Sociologie, 19, (1978), 2, pp.347-359
Poslední úprava: Jeřábek Hynek, prof. PhDr., CSc. (29.01.2022)
Sylabus -
1. Introduction - Foundation of Communication Research
2. Austrian Radio Audience Research - Paul Lazarsfeld's RAVAG Report
3. Princeton Radio Project - The Leading Project in the Beginnings of Mass Communications Research
4. Attitude Formation Research, Panel Study Method and Opinion Leaders Discovery
5. Mass Communication and Interpersonal Communication - Two Main Topics
6. Two-step Flow of Communications Hypothesis and its Counterparts. His Master’s Voice by Elihu Katz
7. Mass Media Influence: Invasion from Mars - A Study of Panic Created by a Radio Broadcast and Study of Mass Persuasion - War Bond Drive
8. Influentials and Types of Influentials (Local and Cosmopolitan Influentials)
9. Interpersonal Communication and Interpersonal Influence
10. Methods of Studying Opinion Leadership
11. Personality Strength Scale - A Method for Opinion Leaders Identification
12. International Communication On-line Research
Poslední úprava: Jeřábek Hynek, prof. PhDr., CSc. (15.02.2023)
1. Introduction - Foundation of Communication Research
2. Austrian Radio Audience Research - Paul Lazarsfeld's RAVAG Report
3. Princeton Radio Project - The Leading Project in the Beginnings of Mass Communications Research
4. Attitude Formation Research, Panel Study Method and Opinion Leaders Discovery
5. Mass Communication and Interpersonal Communication - Two Main Topics
6. Two-step Flow of Communications Hypothesis and its Counterparts. His Master’s Voice by Elihu Katz
7. Mass Media Influence: Invasion from Mars - A Study of Panic Created by a Radio Broadcast and Study of Mass Persuasion - War Bond Drive
8. Influentials and Types of Influentials (Local and Cosmopolitan Influentials)
9. Interpersonal Communication and Interpersonal Influence
10. Methods of Studying Opinion Leadership
11. Personality Strength Scale - A Method for Opinion Leaders Identification
12. International Communication On-line Research
Poslední úprava: Jeřábek Hynek, prof. PhDr., CSc. (15.02.2023)
