Předměty

Poslední úprava: Mgr. Ing. Magdalena Fiřtová, Ph.D. (03.10.2014)

ROZVRH: Pondělí J4020, Úterý J2019, Středa J3093, Čtvrtek J3093, Pátek J1035, vždy 8:00 - 10:50.

The course is designed as an intensive one week course that will take place in the second week of the semester, October 6-10, 2014. The course consists of 10 units.

INSTRUCTOR: Professor Jonathan Rose, Queen`s University, Canada
Jonathan.Rose@queensu.ca
My web page: http://jonathanrose.ca

Political communication may be defined in a number of ways. Denton and Woodward describe it in as "public discussion about the allocation of public resources (money), official authority (who decides), and official sanctions (what is to be rewarded)". Murray Edelman sees political communication as a spectacle; the conscious or subconscious creation of images, problems and antagonisms. A Marxist approach might be to see political communication as part of the ongoing and pervasive set of communication practices which transcends classes. All definitions, to some extent, explain how the state, explicitly or, uses communication apparatuses to ensure consent and legitimacy. Thus, communication can take many forms, from the overt such as political advertising and propaganda to the subtle such as the creation and propagation of myths and symbols of the state. They can be embedded in the entertainment of popular culture or take the guise of ‘information’ found in news.

Poslední úprava: Mgr. Ing. Magdalena Fiřtová, Ph.D. (03.10.2014)

ROZVRH : Pondělí J4020, Úterý J2019, Středa J3093, Čtvrtek J3093, Pátek J1035, vždy 8:00 - 10:50.

1. knowledge objectives:
Students will be introduced to the variety of contexts in which political communication takes place (such
as mass media, advertising, political campaigns and architecture); learn the fundamentals of rhetoric, be
introduced to semiotics and understand how political communication affects our political institutions and
democratic practices.
2. skills objectives:
Students will have the opportunity to develop oral presentation skills through class discussion of reading
summaries and class presentations. Learning to critically analyze readings and a variety of academic
approaches in class discussion will be an important component of each class. Active learning where
students take ownership of their progress through the material will be central to this course.

Poslední úprava: Mgr. Ing. Magdalena Fiřtová, Ph.D. (10.09.2014)

In a one week mini-course, we are covering a lot of material. It is essential that students come to class having completed the readings and be ready to discuss them in class. The format of each class will be in-depth discussion of readings.

Evaluation will be based on the following:

1. Participating in class discussion - 30%

2. Leading discussion on a seminar topic - 40%

3. One written project of the following (30%):

Writing a 5-7 page book review.

Writing a rhetorical analysis of any two political speeches (5-7 pages)

Working in teams of two or three preparing and responding to a political crisis

The written work will be due on Monday, November 3. Materials: All materials will be posted electronically on a Dropbox account. Before the first class, you should download all readings to your hard drive. The url (web address) will be sent to you by email and is also here: www.dropbox.com/sh/4lejpvl2iwlqio0/AAAjRFDACiZ74ZgIIZhfuSfda?dl=0

There are a number of other sources which may be useful for your research in this course. Some of the important journals you may want to read for your essay:

Canadian Journal of Communications Communications

Critical Studies in Mass Communication Journal of Communication

Media, Culture and Society Political Communication

Public Opinion Quarterly Rhetoric and Public Affairs

Poslední úprava: Mgr. Ing. Magdalena Fiřtová, Ph.D. (03.10.2014)

All materials ar posted in this Dropbox account www.dropbox.com/sh/4lejpvl2iwlqio0/AAAjRFDACiZ74ZgIIZhfuSfda?dl=0

We strongly recommend you to download the texts and read them ahead of time (ideally the week before), as the course will be very intense and time demanding.

Monday, October 6: ROOM J4020,

1. The Realm of Political Communications: What Constitutes Political Communication

Brian McNair, An Introduction to Political Communication [5th ed.], London: Routledge, 2011. Chapter 2, "Politics, Democracy and the Media"

Supplementary:

Robert Denton and Gary Woodward, Political Communication in America, New York: Praeger, 1985. See Chapter 2, "Politics, Communication and Society"

2. Framing: How meaning is shaped by language

George Lakoff, Don’t think of an Elephant: Know your Values and Frame the Debate (New York: Chelsea Green). Chapter one.

See video on Youtube (59:38): "George Lakoff: Don’t think of an Elephant"

https://www.youtube.com/watch?v=n4UfGZOPJjE

Tuesday, October 7: ROOM J2019,

3. Framing International Relations:

Dennis Chong and James Druckman, "Framing Public Opinion in Competitive Democracies" American Political Science Review, 101:4 (Nov 2007)

Supplementary Reading:

Tristen Naylor, "Deconstructing Development: The Use of Power and Pity in the International Development Discourse" International Studies Quarterly, 55:1 (January 2011)

4. Satire as Political Communication

Jonathan Swift, A Modest Proposal. Many on-line versions of this exist.

One is here: http://art-bin.com/art/omodest.html

Supplementary Reading:

Lauren Feldman, "The News about Comedy: Young Audiences, The Daily Show and Evolving Notions of Journalism", Journalism 8:4 (2007)

Jon Stewart on Crossfire video accessible on YouTube: http://www.youtube.com/watch?v=aFQFB5YpDZE

Wednesday, October 8:ROOM J3093,

5. Propaganda or Persuasion?

Randal Marlin, Propaganda & the Ethics of Persuasion (Toronto: Broadview Press, 2003) chapters 4 "Ethics and Propaganda", ch. 6 "Freedom of Expression: Some Classical Arguments" and ch. 7 "The Question of Controls".

Supplementary Reading:

Peter Van Ham, "Wars Lies and Videotape: Public Diplomacy and the USAs War on Terrorism" in Security Dialogue 34 (Dec. 2003).

6. Branding the State

Peter Van Ham, "Place Branding: The State of the Art", Annals, American Academy of Political and Social Science March 2008

Peter van Ham, "The Rise of the Brand State", Foreign Affairs 80:5 2-6, 2001.

Supplementary reading:

Jonathan Rose, "The Branding of States: The uneasy marriage of marketing to Politics" in Journal of Political Marketing 9 (2010).

Thursday, October 9:ROOM J3093,

7. Rhetoric and Politics: From Ancient Greece to Teleprompters

Bruce Gronbeck, "Rhetoric and Politics" in Lynda Lee Kaid, Handbook of Political Communication Research, New Jersey: Lawrence Erlbaum, 2004

Supplementary Reading:

Lloyd Bitzer, "The Rhetorical Situation" or Richard Vatz, "The Myth of the Rheotorical Situation" in John Louis Lucaites et. al. Contemporary Rhetorical Theory, New York: Guildford, 1999, pp. 217-31.

8. The Application of Rhetoric to Politics: Martin Luther King and Barack Obama

David Frank, "The Prophetic Voice and the Face of the Other in Barack Obama’s ‘A More Perfect Union’ Address" Rhetoric and Public Affairs, (12:2) Summer 2009.

Martin Luther King, "I Have a Dream Speech" (17:29) Widely available on Youtube.

Supplementary Reading:

Jill Lepore, "The Speech: Have Inaugural Addresses been getting worse?" New Yorker, January 12, 2009.

Friday, October 10: ROOM J1035

9. Twitter & Politics

Eun-Ju Lee & Soo Youn Oh "To Personalize or Depersonalize? When and How Politicians' Personalized Tweets Affect the Public's Reactions" Journal of Communication (December 2012), 62 (6), pg. 932-949.

Supplementary Readings:

Lee Humphreys, Phillipa Gill, Balachander Krishnamurthy, Elizabeth Newbury, "Historicizing New Media: A Content Analysis of Twitter" Journal of Communication (June 2013), 63 (3), pg. 413-431.

10. Overview, wrap-up, evaluation of the course