Risk Intelligence for Global Public and Private Sector - JKM598

• Anglický název: Risk Intelligence for Global Public and Private Sector
• Zajišťuje: Katedra marketingové komunikace a public relations (23-KMKPR)
• Fakulta: Fakulta sociálních věd
• Platnost: od 2024
• Semestr: letní
• E-Kredity: 4
• Způsob provedení zkoušky: letní s.:
• Rozsah, examinace: letní s.:1/1, Zk [HT]
• Počet míst: 20 / 20 (20)
• Minimální obsazenost: 5
• 4EU+: ne
• Virtuální mobilita / počet míst pro virtuální mobilitu: ne
• Stav předmětu: vyučován
• Jazyk výuky: angličtina
• Způsob výuky: prezenční
• Poznámka: předmět je možno zapsat mimo plán; povolen pro zápis po webu
• Garant: Mgr. Filip Scherf
• Vyučující: Mgr. Filip Scherf; Mgr. Martin Synkule; Michael Vintr
• Třída: Courses for incoming students
• Neslučitelnost : JTB341

Anotace

Communication professionals in diverse sectors – governments, businesses, NGOs – need to navigate multiple economic, political, and security risks. In today’s globalized world, risks no longer exist individually in predefined lists, but instead, they are interconnected and influenced by one another. Understanding, analyzing, and negotiating these risks has become a professional field – Risk Intelligence – sought after by world’s leaders in both the public and the private sectors. This course introduces students to the growing field of Risk Intelligence, an integral part of both strategic and crisis communication. We will first explore the complexity of risks and their impacts on governments, businesses, and individuals alike. Second, we will provide students with practical techniques to analyze the risks, and with skills that will be valuable for their future careers across various sectors of public service, international affairs, and the private sector.

Poslední úprava: Scherf Filip, Mgr. (29.01.2024)

Cíl předmětu

Learning Objectives: At the completion of this course, students will be able to:

 

‒        Describe what Risk Intelligence is, who needs it, how it supports informed decision-making and both strategic and crisis communication in both public and private sectors.

‒        Understand the relevance of Risk Intelligence for various careers of communication professionals.

‒        Use the newly acquired skills of Risk Intelligence and understanding of the different risk areas to independently complete various types of both academic and professional outputs.

Poslední úprava: Scherf Filip, Mgr. (29.01.2024)

Podmínky zakončení předmětu

Grading is based on the Dean's Measure no. 20/2019: https://fsv.cuni.cz/deans-measure-no-20/2019

• 91% and more   => A
• 81-90%             => B
• 71-80%             => C
• 61-70%             => D
• 51-60%             => E
• 0-50%               => F

More in SMĚRNICE S_SO_002: Organizace zkouškových termínů, kontrol studia a užívání klasifikace A–F na FSV UK.

Poslední úprava: Kot Pavel, Ing. (04.12.2023)

Literatura

Please refer to the syllabus below and to Moodle to get access.

Poslední úprava: Scherf Filip, Mgr. (29.01.2024)

Metody výuky

The primary pedagogical approach to this class is the case method. Drawing upon the instructors’ professional experiences, the course aims to be highly practical. As such, the course draws primarily on real and practical examples and case studies to consider what types of risk exist, how they are identified, how they influence each other, and explore whether they can be managed.

 

Poslední úprava: Kot Pavel, Ing. (04.12.2023)