PředmětyPředměty(verze: 901)
Předmět, akademický rok 2022/2023
Managing Multimedia Projects - JKB105
Anglický název: Managing Multimedia Projects
Zajišťuje: Katedra žurnalistiky (23-KZ)
Fakulta: Fakulta sociálních věd
Platnost: od 2020
Semestr: zimní
E-Kredity: 4
Způsob provedení zkoušky: zimní s.:
Rozsah, examinace: zimní s.:1/1 Z [hodiny/týden]
Počet míst: 20 / 20 (40)
Minimální obsazenost: 10
Virtuální mobilita / počet míst: ne
Stav předmětu: vyučován
Jazyk výuky: angličtina, čeština
Způsob výuky: prezenční
Poznámka: předmět je možno zapsat mimo plán
povolen pro zápis po webu
při zápisu přednost, je-li ve stud. plánu
Garant: Bc. Ondřej Juřík
Vyučující: Bc. Ondřej Juřík
Třída: Courses for incoming students
Neslučitelnost : JJB086
Je neslučitelnost pro: JJB086
Termíny zkoušek   Rozvrh   Nástěnka   
Soubory Komentář Kdo přidal
stáhnout Syllabus - Managing Multimedia Projects 2021_22.pdf PDF Syllabus - 2021/22 Bc. Ondřej Juřík
Anotace - angličtina
Poslední úprava: Bc. Ondřej Juřík (17.09.2021)
Many journalists today are required to work on multimedia projects. Any journalism graduate should have the basic information about how these projects are created and what are some of the basic principles around them. Therefore this course introduces students to management of multimedia projects (websites, apps. etc.) and basic concepts of Project Cycle Management.
Cíl předmětu - angličtina
Poslední úprava: Bc. Ondřej Juřík (17.09.2021)
The objective of this course is to familiarize students with various aspects of project management and give students the ability to apply these concepts as part of workshops and in their homework assignments.
Podmínky zakončení předmětu - angličtina
Poslední úprava: Bc. Ondřej Juřík (17.09.2021)

This class requires a minimum of 70 points (out of 100) to pass. The points will be assigned in the following manner:

Attendance:  2 points per class - total 24 

Multimedia assignments (text, logo etc.)  - total 30

Mid-term test: max. 16 points

Project Presentation: max. 30 points (adjusted for each team member based on peer rating, so members that contributed more receive more points)

Literatura - angličtina
Poslední úprava: Helper (22.08.2019)

Texts for this class will be provided in a form of photocopies or downloaded pdfs. Although encouraged students are not required to buy the books.

Required reading:

FINNEY, Elaine England and Andy. Managing multimedia: project management for Web and convergent media. 3rd ed. New York: Addison-Wesley, 2002, xi, 340 p. McGraw-Hill "Demystified" series. ISBN 02-017-2898-2.

ROBERTS, Paul. Effective project management. Philadelphia, PA: Kogan Page, 2011, x, 291 p. ISBN 07-494-6158-6.

KEMP, Sid. Project management demystified. New York: McGraw-Hill, 2004, xi, 340 p. McGraw-Hill "Demystified" series. ISBN 00-714-4014-3.

The Philosophy of UI Design: Fundamental Principles. USA: Apple, 1992. Available at: https://developer.apple.com/library/mac/#documentation/UserExperience/Conceptual/AppleHIGuidelines/HIPrinciples/HIPrinciples.html#//apple_ref/doc/uid/TP30000353-TP6

NORMAN, Donald A. The design of everyday things. 1st Basic paperback. New York: Basic Books, 2002c1988, xxi, 257 p. ISBN 04-650-6710-7.

NIELSEN, Jacob. How Users Read on the Web. [online]. 1997. vyd. [cit. 2013-04-27]. Available: http://www.nngroup.com/articles/how-users-read-on-the-web/

Optional reading:

NIELSEN, Jakob a Kara PERNICE. Eyetracking web usability. Berkeley, CA.: New Riders, 2010, xix, 437 p. ISBN 03-214-9836-4.

SCHNEIER, Bruce. Secrets and lies: digital security in a networked world : [with new information about post-9/11 security]. Pbk. ed. Indianapolis: Wiley, 2000. ISBN 04-714-5380-3.

KAHN, David. The codebreakers: the story of secret writing. [Rev. ed.]. New York: Scribner, c1996, xviii, 1181 p. ISBN 06-848-3130-9.

NIELSEN, Jacob. Teenage Usability: Designing Teen-Targeted Websites. NIELSEN NORMAN GROUP. [online]. [cit. 2013-04-27]. Available at: http://www.nngroup.com/articles/usability-of-websites-for-teenagers/

CHOUINARD, Yvon. Let my people go surfing the education of a reluctant businessman. 6th ed. New York: Penguin, 2006. ISBN 01-430-3783-8.

HSIEH, Tony. Delivering happiness: a path to profits, passion, and purpose. 1st ed. New York: Business Plus, 2010. ISBN 04-465-6304-8.

HONEY, Peter. Improve your people skills. 2nd ed. [with extra material]. London: CIPD, 2001. ISBN 08-529-2903-X.

BRUCE, Anne. How to motivate every employee: 24 proven tactics to spark productivity in the workplace. New York: McGraw-Hill, c2003, ix, 48 p. ISBN 00-714-1333-2.

MEYER, Danny. Setting the table: the transforming power of hospitality in business. New York: HarperCollinsPublishers, 2008. ISBN 00-607-4276-3.

Metody výuky - angličtina
Poslední úprava: Bc. Ondřej Juřík (17.09.2021)

The class includes both theoretical lectures and practical workshops. The concepts explained during lectures are applied in workshop assignments.



At the beginning of the class the students will select a project on which they will work as a team for the duration of the course. At the end of the course, each group will be required to show a semi-working prototype and present it to the rest of the class.


Sample of project for selection:

  • section of newspaper website showing delays of main highways/train routes

  • subsite of NGO website presenting cases of human rights abuses in a country

  • subsection of a television site for a special event (Elections,Olympic Games etc)

  • subsite of UN website presenting development of number of HIV in a continent

  • students can suggest their project as well

  • A list of projects from previous years can be found at:  https://ojurik.com/teaching/ ‎

Sylabus - angličtina
Poslední úprava: Bc. Ondřej Juřík (17.09.2021)

Day 1 - Monday 


Lectures (45 minutes)

Workshops (45 minutes)



Introduction to Managing Multimedia and Project Cycle Management

Project Selection/ Project Scoping Questionnaire



Project Cycle Management I (Scoping, Brainstorming, Proposal, Testing, Analyzing, Archiving)

Brainstorming /Project Management Tools/Setting up a website


Lunch Break

13:00 - 14:30


Human Oriented Design & User Interface,  Writing for Multimedia (do’s &, don'ts)

Multimedia Assignment 1 (text)


Individual and Group Work / Consultation


Day 2 - Tuesday



Proposal, HTML

Proposal, HTML 1



Hiring, Competitive Analysis, Graphics



Lunch Break

13:00 - 14:30


Management Styles (leadership, management styles, successful teams, motivation)

Competitive Analysis


Individual and Group Work / Consultation


Day 3 - Wednesday



Localization (adapting projects for other languages and cultures), Net Architecture, CMS

Working with Wordpress I



Legal Issues (contracts, privacy, GDPR)

Working with Wordpress II


Lunch Break

13:00 - 14:30


TOS, Copyright, Creative Commons, Digital Assets, Security (Backups)

Working with Wordpress III


Individual and Group Work / Consultation


Day 4 - Thursday



Midterm test

Customers: Surveys, Presentations, Pitches

Surveys, Newsletters



Biz. Travel, Multi Language, Cloud Computing 

Project proposal 


Lunch Break

13:00 - 14:30


Stress (Load) Testing

Project pitch, Presentations


Individual and Group Work / Consultation


Day 5 - Friday




Team Project Presentation

Workshop Evaluation



Vstupní požadavky - angličtina
Poslední úprava: Helper (22.08.2019)

There are no special entry requirements.

Požadavky k zápisu - angličtina
Poslední úprava: Helper (22.08.2019)

There are no special registration requirements.

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