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Poslední úprava: PhDr. Pavel Dolanský (19.09.2012)
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Poslední úprava: MATUSKOVAANNA (14.09.2015)
Literatura: Povinná literatura:
· Lilleker, D. G. (2006): Key Concepts in Political Communication. London-Thousand Oaks- New Delhi: Sage Publications Ltd.
Doporučená literatura:
· Kotler, P. (1995): Marketink Management, analýza, plánování, využití, kontrola, Praha: Victoria Publishing. · Mark, D. (2007): Going dirty. The Art of Negative Campaigning. Lanham-Boulder-New York-Toronto-Plymouth: Rowman&Littlefield Publishers, Inc. · Price L. (2005): The Spin Doctor´s Diary. London: odder & Stoughton 2005. · Richards, P. (2005): Be your own spin doctor. A practical guide to using the media. London: Politico´s. |