PředmětyPředměty(verze: 850)
Předmět, akademický rok 2019/2020
   Přihlásit přes CAS
Topics in Industrial Organization - JEB136
Anglický název: Topics in Industrial Organization
Zajišťuje: Institut ekonomických studií (23-IES)
Fakulta: Fakulta sociálních věd
Platnost: od 2018
Semestr: zimní
Body: 3
E-Kredity: 3
Způsob provedení zkoušky: zimní s.:
Rozsah, examinace: zimní s.:2/0 Zk [hodiny/týden]
Počet míst: 97 / neurčen (97)
Minimální obsazenost: neomezen
Stav předmětu: vyučován
Jazyk výuky: angličtina
Způsob výuky: prezenční
Poznámka: předmět je možno zapsat mimo plán
povolen pro zápis po webu
při zápisu přednost, je-li ve stud. plánu
Garant: PhDr. Jiří Schwarz, Ph.D.
Vyučující: PhDr. Jiří Schwarz, Ph.D.
Prerekvizity : {Skupina prerekvizit splnitelná buď JEB004 nebo JEM163}
Anotace -
Poslední úprava: PhDr. Jiří Schwarz, Ph.D. (24.10.2019)
This course provides perspectives of top executives of important Czech firms on industrial organization. Every lecture, given by a different top executive, focuses on one specific industry and its market structure, pricing, regulation, and factors influencing market equilibrium. The course covers major industries such as private equity, real estate, energy industries, banking, finance, telecommunications, IT, media, public relations, building industry, engineering, food industry, or health care.
Cíl předmětu -
Poslední úprava: PhDr. Jiří Schwarz, Ph.D. (24.10.2019)

The goal of this course is to have top executives of important Czech firms from various industries describe industry characteristics and market structure in which their firm operates. Lecturers will prepare their lectures in line with a given outline - it won’t be a "chat with a celebrity". It is expected that students already possess the needed theoretical background (JEB008 Mikroekonomie II, or JEB108 Microeconomics II). Lecturers will only deal with the specifics of "their" industries.

The course requirements are: passing midterm and final test, reading one assigned article each week related to the industry dealt with during the corresponding lecture and critically summarizing it in reader’s diary.

Deskriptory -
Poslední úprava: PhDr. Jiří Schwarz, Ph.D. (24.10.2019)

Preliminary outline of a lecture:

  1. Market structure of an industry
    • Type of structure (monopoly (natural versus administrative), dominant firm, cooperative/non-cooperative oligopoly, monopolistic competition, perfect competition)
    • Barriers to entry into the industry
    • Market share and market power
    • Demand structure of the industry
  2. Pricing
    • Non-cooperative strategic decision making (predatory pricing, limit pricing, …)
    • Cooperative strategic decision making (collusion)
    • Price discrimination
    • Price development and price forecast
  3. Market equilibrium
    • Information and information asymmetry
    • Supply chain
    • Advertisement, marketing
    • Patent policy, trade marks, specificities of goods
    • Incentives for innovations, technological progress (R&D)
  4. Regulation
    • National, EU and international regulation policy
    • Antitrust legislation and its application in the industry
    • Regulation of international trade (tariffs, subsidies, quotas, …)
  5. Questions and discussion
  6. The company within the industry
    • Ownership and corporate governance
    • Mergers & Acquisitions
    • Cost curves, economies of scale
    • Hierarchy of the company’s goals


Preliminary list of industries:

  • Private equity
  • Real estate
  • Energy industry
  • Banking and finance
  • Payment services
  • Medical devices
  • Public relations
  • Sharing economy
  • Digital marketing
  • Transportation
Literatura -
Poslední úprava: PhDr. Jiří Schwarz, Ph.D. (24.10.2019)

Readings for 2019:

Central banking: Hampl, M. and T. Havránek. 2017. Should Inflation Measures Used by Central Banks Incorporate House Prices? The Czech National Bank’s Approach. Czech National Bank Research and Policy Notes 1/2017. https://bit.ly/2oqUDji

Private equity: Cumming, Douglas and Uwe Walz. 2010. Private equity returns and disclosure around the world. Journal of International Business Studies 41(4): 727-754.

Public relations: Kent, M. L. and M. Taylor. 2016. From Homo Economicus to Homo dialogicus: Rethinking social media use in CSR communication. Public Relations Review 42(1): 60-67.

Insurance: Biener, C. and M. Eling. 2012. Organization and efficiency in the international insurance industry: A cross-frontier analysis. European Journal of Operational Research 221(2): 454-468.

Transportation: Caves, Douglas W. and Laurits R. Christensen. 1980. The Relative Efficiency of Public and Private Firms in a Competitive Environment: The Case of Canadian Railroads. Journal of Political Economy 88(5): 958-976.

Energy industry: Havranek, T., Z. Irsova, K. Janda, D. Zilberman. 2015. Selective reporting and the social cost of carbon. Energy Economics 51: 394-406.

Real estate: Crowe, C., G. Dell’Ariccia, D. Igan, P. Rabanal. 2013. How to deal with real estate booms: Lessons from country experiences. Journal of Financial Stability 9(3): 300-319.

Medical devices: Dana Goldman, Darius Lakdawalla, Chapter Thirteen - Intellectual Property, Information Technology, Biomedical Research, and Marketing of Patented Products, Editor(s): Mark V. Pauly, Thomas G. Mcguire, Pedro P. Barros, In Handbook of Health Economics, Elsevier, Volume 2, 2011, Pages 825-872

Telco: Briglauer, W., E. M. Camarda, and I. Vogelsang. 2019. Path dependencies versus efficiencies in regulation: Evidence from “old” and “new” broadband markets in the EU. Telecommunications Policy 43(8).

Payment services: Evans, David S. and Richard Schmalensee. 2007. The Industrial Organization of Markets with Two-Sided Platforms. Competition Policy International 3(1): 151-173.

Digital marketing: Bradley, Chris and Clayton O’Toole. 2016. An incumbent’s guide to digital disruption. McKinsey Quarterly, May 2016. https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/an-incumbents-guide-to-digital-disruption

Požadavky ke zkoušce -
Poslední úprava: PhDr. Jiří Schwarz, Ph.D. (24.10.2019)

Read one article each week & summarize critically in a reader's diary ... 20%
Midterm ... 30%
Final exam ... 50%

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