Poslední úprava: Ing. Petr Balcar, M.Sc. (08.02.2021)
Povinná literatura:
[1] Strategic Management: Concepts and Cases, Fred R. David, 13th ed., Pearson Prentice Hall, 2011, ISBN-13: 9781408259214 or
Strategic Management: Concepts and Cases, Fred R. David, 15th ed., 2014, Pearson, ISBN: 9781292016894 or
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Fred R. David, Forest R. David, Pearson, 16th ed., 2016, EAN: 9781292148496
Doporučená literatura: [1] A Guide to the Project Management Body of Knowledge, Project Management Institute, 4th ed., 2009, 459 pages ISBN-13: 9781933890517, (7th ed. available)
[3] Strategic Market Management, David A Aaker, 9th ed., John Wiley & Sons, 2009, 341 pages, ISBN: 13: 9780470317242
[3] The Balanced Scorecard: Translating Strategy Into Action by Robert S. Kaplan, David P. Norton, Harvard Business School Press, 1996, ISBN-13: 9780875846514
[4] Strategic Brand Management, Kevin Lane Keller, 2nd ed., Prentice Hall, 2002, 788 pages, ISBN-13: 9780130411501
Některé další zroje dle doporučení přednášejícího.
Poslední úprava: Mgr. Vladimír Stříteský (03.02.2022)
Required Readings: [1] Strategic Management: Concepts and Cases, Fred R. David, 13th ed., Pearson Prentice Hall, 2011, ISBN-13: 9781408259214 or
Strategic Management: Concepts and Cases, Fred R. David, 15th ed., 2014, Pearson, ISBN: 9781292016894 or
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Fred R. David, Forest R. David, Pearson, 16th ed., 2016, EAN: 9781292148496
Recommended Readings: [1] A Guide to the Project Management Body of Knowledge, Project Management Institute, 4th ed., 2009, 459 pages ISBN-13: 9781933890517, (7th Ed. available)
[3] Strategic Market Management, David A Aaker, 9th ed., John Wiley & Sons, 2009, 341 pages, ISBN: 13: 9780470317242
[3] The Balanced Scorecard: Translating Strategy Into Action by Robert S. Kaplan, David P. Norton, Harvard Business School Press, 1996, ISBN-13: 9780875846514
[4] Strategic Brand Management, Kevin Lane Keller, 2nd ed., Prentice Hall, 2002, 788 pages, ISBN-13: 9780130411501
Some other readings (the lecturer can give you his recommendation)
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